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Big rollover! Zhiji CEO's new car launch conference failed

2024-10-15 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)09/30 Report--

On September 26th, the new Zhiji LS6 went public. At the scene of the new car press conference, Zhiji CEO Liu Tao personally drove the new Zhiji LS6 to the scene. It is worth mentioning that on that day, Liu Tao also specially chose to enter the venue by drifting, but what was embarrassing was that in the process of drifting, some minor incidents collided with the ice cream canister arranged in the venue.

It is understood that the new Zhiji LS6 conference chose to be held in Shanghai New Landmark Jiushi International Equestrian Center. As can be seen from the video exposed on the Internet, several ice cream cones were placed on the stage. After driving the LS6 into the stadium, Liu Tao made a small mistake in the first lap of the drift, and the direction was a little urgent, which led to the drift failure and the end of the tail flick, but there was warm applause at the scene. However, in the next few laps, there was still no drift, and even the ice cream cone was knocked down and crushed on the fourth lap. Suddenly, the atmosphere at the scene was a little awkward.

Then Liu Tao played a drift, and by mistake, the overwhelmed ice cream tube stood up, and this effect directly made the scene boil again. Afterwards, Wei Pengda, director of Zhiji's high-performance automotive sports department, explained that Liu Tao might have been too excited to show his real strength. But dare to drift on the spot in front of 2400 people, this courage can be said to be the first car company boss! At the same time, he also revealed Liu Tao's drift during the rehearsal, pointing out that it was very successful. Liu Tao also said afterwards that this was the only regret of Zhiji's LS6 press conference on the drift mistake.

In response, some netizens commented: although there was a rollover in the demonstration process, Liu Tao's courage and perseverance are commendable. Of course, some netizens pointed out that the end of the car company CEO publicity is a good thing, but professionals still have to do professional things, let CEO do such an opening, there are great security risks.

In addition, some media personages at the scene claimed for Liu Tao: from his photos and videos, the tire prints at the scene knew that the success rate during the previous rehearsal was still very high, and it was estimated that the scene was tense. In fact, dare to float on the spot, is already a real man! Other brand bosses dare to go on, there should be few.

In fact, although the CEO Liu Tao's live drift demonstration made some small mistakes, it has undoubtedly become one of the highlights of Zhiji's LS6 listing conference. It is a good thing that it has also brought more attention to the new Zhiji LS6 model.

Data show that the new Zhiji LS6, positioning sedan SUV, the new car launched a total of 5 models, the price range is 216900-279900 yuan. The biggest highlight of the new model is the Lingliu digital chassis, which can better integrate hardware such as intelligent four-wheel steering, intelligent air suspension, intelligent electronic control and so on. It makes the vehicle have a more stable, advanced and responsive handling texture under complex road conditions, and provides drivers with better vehicle control, stronger stability and more comfortable driving quality.

Competitors, the new car will be launched with Tesla Model Y, Ledao L60, polar krypton 7X, R7 and other models to compete.

Just from the models of competitive products, we can see that many models are popular in the current car market, and the new Zhiji LS6 will also face fierce competition when it comes to market. According to the latest official news: the total number of new cars has exceeded 6000 after 12 hours on the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat

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