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In recent years, major ultra-luxury brands and sports car brands have launched their own brand-new SUV models, including Lamborghini Urus and Rolls-Royce Curinan, which shows that there is still a lot of room for development in this market. Similarly, the launch of Aston Martin DBX should be to get a piece of the luxury SUV market.

According to domestic media reports, Aston Martin officially announced that DBX will make its global debut today. The car carries a 4.0-liter twin-turbocharged V8 engine with a maximum power output of 550 horsepower and a peak torque of 700 Nm.

Aston Martin DBX's front face follows the classic family language design, the iconic "catfish" big mouth intake grille is highly recognizable, the bonnet is protruding, and there are small headlamp sets similar to the new Vantage on both sides. The front face is more or less the meaning of Porsche Cayenne, maybe the sports SUV looks like this.

In terms of interior decoration, the light cognac color is the main color, and the instrument console, central armrest, seats and door panels are all wrapped in custom leather, but the design is relatively general, probably similar to Maserati's style. Unlike the technological sense and sports of Lamborghini's Urus, I think DBX still tends to create a sense of luxury, which is quite suitable for ordinary driving.

The DBX's 4.0L twin-turbocharged V8 engine has a maximum power output of 550hp, a peak torque of 700Nm and a top speed of more than 290km / h. At the same time, it is reported that the V12 version will be launched in the future. Specific information will be announced today, tonight will be able to see the real face of DBX, please look forward to it.

In June, Aston Martin DBX's latest trial model was officially launched at the St Athan plant, the second manufacturing base for Aston Martin. In early 2016, the former Ministry of Defense camp in St. Anson, Wales, UK, officially became the second production base of Aston Martin.

There are only a handful of options in the ultra-luxury brand SUV market, and the launch of Aston Martin DBX undoubtedly provides new options for local tycoons, but the biggest competitors are Lamborghini Urus and Bentley Tim Yue. Although the two have a head start, winning or losing has not yet been decided, not to mention the fact that Ferrari will launch the SUV in the future. If DBX can gain an advantage in terms of price, coupled with its cross-border style and the introduction of custom suites, it will put a lot of pressure on competitors both in terms of brand effect and purchase pressure.

Finally, roughly speaking, the overseas starting price is $189900, or about 1.34 million yuan, which is probably between the Porsche Cayenne and the Lamborghini Urus, which is still in line with the positioning of Aston Martin. And in this level of market, it is also a blank area, the positioning of DBX is just right, there should be a good market prospect.

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