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FAW-Volkswagen official blog "divine operation"

2024-11-01 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)04/20 Report--

Netizens revealed that the official Weibo of FAW-Volkswagen was operated by God to advertise Xiaopeng car.

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According to the information, the official Weibo of FAW-Volkswagen mainly serves the Volkswagen brand and is the certified Weibo of FAW-Volkswagen sales Co., Ltd., indicating that the leader is Ma Zhenshan, deputy general manager of FAW-Volkswagen sales Co., Ltd.

In response to the FAW-Volkswagen official blog advertising Xiaopeng car, some netizens speculated that the two sides may have finalized the relevant cooperation project; others speculated that there may be a "mole" within FAW-Volkswagen and charged Xiaopeng car advertising fees.

The official blog of Volkswagen advertises for other car companies, which can be said to be the first in the industry. If the two sides have a cooperative relationship, what should be announced are the details of the cooperative project, while the official blog is obviously not a cooperative project, but to promote the launch of new cars of other brands, it is indeed very rare to advertise for other brands in this way.

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Xiaopeng Automobile is a member of the new car-building force. Xiaopeng P7 pure electric car is the brand's second mass production model, which will be put into production in Xiaopeng Automobile Zhaoqing factory. It is worth saying that in February 2019, Li Pengcheng, former FAW-Volkswagen brand public relations director, officially joined Xiaopeng Automobile as general manager of Xiaopeng Automobile Brand Public Relations, reporting directly to he Xiaopeng, chairman and CEO of Xiaopeng Automobile. Li Pengcheng is mainly responsible for Xiaopeng automobile brand strategy, public relations communication, social marketing, brand creativity and other aspects of work, previously worked at FAW-Volkswagen for 15 years.

FAW-Volkswagen is still very weak in the field of new energy, with three electric models, Golf Pure Electric, Bora Pure Electric and Audi Q2L Pure Electric, with a range of 270 km, 270 km and 265 km respectively.

While the FAW-Volkswagen Xiaopeng P7 advertised for Xiaopeng car, the ordinary version of the NEDC has a range of 552-656km, while the rear-drive long-range model with low wind resistance ring cover can reach 706km, with a pre-sale of 24-370000 yuan.

FAW-Volkswagen has not yet responded to whether there is a cooperative relationship or whether it has charged advertising fees. However, as a big brand, FAW-Volkswagen suddenly advertises for other brands, which has confused netizens and consumers.

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