AutoBeta(AutoBeta.net)08/28 Report--

At Chengdu Auto Show, BYD Ocean Net Warship Series SUV Frigate 07 debuted and opened pre-sale simultaneously. The new car is positioned as a medium-sized SUV with a pre-sale price of 220,000 - 280,000 yuan. Zhang Zhuo, general manager of BYD Auto Ocean Sales Division, said Frigate 07 will be officially listed in the fourth quarter of this year.

Haiyang.com is BYD's brand new product sales network launched last year, including marine life series, warship series and e series products. At present, there is only one model of destroyer 05 in the marine network warship series, and frigate 07 will become the second warship series model.

In terms of appearance, BYD continues the classic marine aesthetic design style of the new car. The front face part adopts large-area air intake grille, the interior of the grille is filled with horizontal chrome trim, and the two ends of the trim are silver luminous decoration, which makes it unique. More rough trim strips are used above the grille, and the English logo "BYD" is embedded in the middle. The headlight groups on both sides are connected with the trim strips, which is clearly layered in visual effect.

On the side of the body, the new car incorporates a raised waist line, the vehicle lines are smooth, the new car uses hidden door handles and five-spoke petal style low-drag wheels, looking more fashionable. In terms of body size, the length, width and height of the new car are 4820/1920/1750mm respectively, and the wheelbase is 2820mm, positioning the large five-seat medium-sized SUV. In contrast, the Tang DM of the same medium-sized SUV has a length, width and height of 4870/1950/1725mm and a wheelbase of 2820 mm. At the rear of the car, the new car adopts a through-type lamp group, and the internal structure is similar to the new Han "Chinese knot", which is highly recognizable. Above the rear window is a hollowed-out spoiler.

The interior part has not been officially announced yet. However, from the previous exposure of spy care, it is expected that the new car will continue BYD family design style, previously industry personage said the design style is "BYD Tang and destroyer 05 combination," the new car central control is expected to adopt rotary large screen, equipped with DiLink 4.0(5G) intelligent network connection system, HUD head-up display and Face Recognition and other functions.

In terms of power, the new car will be equipped with the same plug-in hybrid system as Tang DM, providing DM-i and DM-p power forms. Among them, DM-i tends to be economical, equipped with a front 145kW single motor, equipped with a blade battery with a capacity of 36.8kWh, and a pure battery life of 200km under WLTC conditions;DM-p tends to be performance-oriented, with front and rear dual motors and four-wheel drive, with power of 145kW and 150kW respectively.

From the positioning and pre-sale price of the new car, the new car will focus on the SUV market of 220,000 yuan-280,000 yuan. After the new car is launched, it will compete with Chang 'an UNI-K iDD, Macchiato DHT-PHEV and other models.

In addition to BYD Ocean warship series SUV frigate 07 new car, at the Chengdu Auto Show, BYD also set up a separate booth for Tengshi brand, and announced Tengshi brand new concept car INCEPTION and medium and large MPV Tengshi D9.

The INCEPTION concept car is the first mid-sized SUV of the Tengshi brand, while the Tengshi D9, the first MPV model of the Tengshi brand, was officially launched on August 23 and is expected to be delivered in September. A total of 7 models of DM-i super hybrid version and pure electric version were launched for new cars, with pre-sale price range of 335,000 - 660,000 yuan. Among them, DM-i super hybrid version has 4 models, with pre-sale price of 335,000 - 445,000 yuan; pure electric version has 2 models, with pre-sale price of 390,000 - 460,000 yuan; limited edition four-seat Genesis model price of 660,000 yuan.

Since Tengshi brand rejuvenation, Tengshi D9 has also gained relatively high attention. Zhao Changjiang, general manager of Tengshi Sales Business Department and chief co-creation officer of Tengshi Automobile, said that since May 16, Tengshi D9 pre-sale, orders have accumulated more than 40,000 vehicles. According to the analysis of users, 50% of them come from BBA luxury owners, 25% from original 6-7 SUV users, and 15% from Elfa and Xena. It can be seen that the so-called traditional luxury MPV and best-selling MPV are gradually stepping down from the altar."

A day before the Chengdu auto show, BYD also launched another blockbuster new car, BYD Tang DM-p. On August 25, BYD Tang DM-p went on the market. Three new models were launched at a price of 289,800 - 329,800 yuan. At the same time, Tang DM-i 252KM exclusive model was launched simultaneously at a price of 279,800 yuan. As the earliest flagship model of Dynasty series, Tang DM-p will have DM-i, DM-p and EV power form options after its launch.

On the same day, there is news that BYD will release a brand-new high-end brand in the fourth quarter of this year, the new car price will exceed 1 million yuan, then BYD related responsible person to China Securities News response said: "High-end brand tentatively released at the end of this year, synchronous debut of the first hard-core off-road vehicle model, pricing more than 1 million yuan." According to the relevant responsible person, BYD high-end brand positioning million-level new energy brand, brand, product, sales service network, operation and other aspects are brand-new and independent team. Another BYD staff said that entering the high-end car market is the company's established strategy, and the high-end car brand launched at the end of the year is targeted at traditional luxury car brands, not Tesla.

Up to now, BYD passenger car business consists of Dynasty, Ocean and Tengshi. Except Tengshi is a joint venture between BYD and Mercedes-Benz, other sub-brands are wholly owned by BYD. According to BYD brand new LOGO conference at the beginning of the year news revealed, In the future BYD's passenger car business will be divided into dynasty network, Ocean network, Tengshi and high-end brand four plates.

Since BYD completely stopped selling fuel vehicles, BYD sales have risen all the way, gradually becoming China's new energy leader. Data show that from January to July this year, BYD accumulated retail sales volume of 792734 vehicles, a year-on-year growth of 301.3%, of which BYD retail sales volume in July this year was 159,000 vehicles, a year-on-year growth of 172.6%, overtaking FAW Volkswagen ranked first in retail sales volume. Specific models, Song, Qin, Han, Dolphin four models are ranked in the top 10 of the list, including Song sales 37784 (SUV list first), Qin sales 33933 (car list third), Han sales 25270 (car list fifth), Dolphin sales 20493 (car list seventh), that is to say, BYD's main battlefield is still 100,000 - 300,000 yuan market. In addition, as the first model of Ocean Net warship series, the cumulative sales volume of destroyer 05 after listing is 22825. As for whether frigate 07 can become an explosive model, it remains to be tested by the market. However, what is known is that with the release of more mid-and high-end products, BYD's product rectangle will be more comprehensive and continue to drive the new energy market, and how much more mid-and high-end products can drive BYD's sales needs to be answered by the market.

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