On the evening of May 20, the brand-new model of Deep Blue S7 officially opened for booking, with an official booking price of 1699 - 239,900 yuan. Officials say the Deep Blue car strategy will be released in the middle of the year, when the Deep Blue S7 will also be launched simultaneously.
The new car is the second production model of the Deep Blue brand after the Deep Blue SL03. The new car is positioned as a medium-sized SUV. It is built on the EPA1 platform and offers extended range hybrid and pure electric models. In terms of appearance, the new car continues the design style of SL03 mecha, the first model of deep blue brand. The front face adopts closed grille design, the two sides are equipped with slender split-type headlight groups, and the large size vent design is retained below. The overall design is more coordinated and the visual effect is more impactful.
On the side of the car body, the new car adopts the design style of cross-border SUV, the overall line is smooth and sporty, the vehicle adds black trim at the C-pillar position to make the roof present a certain suspension effect, and the door handle is a popular hidden design. In addition, the new car also uses 21-inch five-spoke two-color rim, through-type LED tail lights and other family elements, visual effect is more fashionable. In terms of size, the length, width and height of the new car are 4750/1930/1625mm respectively, and the wheelbase is 2900mm, positioning a medium-sized SUV. At the rear part, the new car adopts through-tail lamp design, with a thin strip of trim running through the tail lights on both sides, the brand logo in the middle, the iconic light sources on both sides are highly recognizable after lighting up, and the large area of black below adds sporty atmosphere to the new car.
In the interior part, the new car adopts a simple style layout similar to dark blue SL03. The center is still equipped with a suspended central control large screen. The air conditioning outlets are arranged on both sides and below the screen respectively. The steering wheel shape is basically the same as that of dark blue SL03. However, the new car is not equipped with an instrument panel. The small size driving computer display screen behind the steering wheel and HUD head-up display provide driving information for the driver.
In terms of power, as the first SUV of Chang 'an EPA1 platform, the new car will provide pure electric and plug-in extended range hybrid multiple power options. Among them, the pure electric version offers motors with maximum power of 160kW and 190kW, while the plug-in extended-range hybrid version is equipped with a naturally aspirated engine with a displacement of 1.5 liters as a range extender, with a maximum power of 70kW and a maximum power of 175kW for the drive motor.
Based on the performance of the new car, the new car will compete with BYD Tang (priced at 1299 - 169,900 yuan), Frigate 07 (priced at 2028 - 319,800 yuan) and Tesla Model Y (priced at 2639 - 363,900 yuan).
Chang 'an Deep Blue is a new energy automobile brand released by Chang' an Automobile on April 13,2022. On April 23 of the same year, Chang 'an Automobile announced the LOGO of its brand-new brand Chang' an Deep Blue, and determined that the brand-new model "C385" was named after "Chang 'an Deep Blue SL03". In March 2023, Chang 'an Deep Blue changed its name to Deep Blue Automobile. Chang' an Automobile said: "Chang 'an Deep Blue changed to Deep Blue Automobile in order to make the brand clearer, and the others have not changed."
At present, Chang 'an Deep Blue has two models: Deep Blue SL03 and Deep Blue S7. Deep Blue SL03 is the first model of Chang' an Deep Blue brand. This car is built based on Chang 'an's brand-new EPA1 pure electric platform. It is positioned as a medium-sized sedan and provides three power options: extended range version, pure electric version and hydrogen energy version. It was launched on July 25. Four models have been launched. At present, the price is 1799 - 699,900 yuan. The main competitors include Tesla Model 3 and BYD Seal.
As the first model of the Deep Blue brand, the Deep Blue SL03 extended range model was given the high expectation of "surpassing all joint venture fuel vehicles, none of them". As a new car, the market performance of Deep Blue SL03 also lives up to expectations. According to the number of new car compulsory insurance purchases, 25242 vehicles have been delivered cumulatively since the launch of the new car in 2022. According to the latest retail sales volume of the Association, from January to April 2023, 6137 vehicles, 4103 vehicles, 8568 vehicles and 6028 vehicles of Deep Blue SL03 were delivered respectively, and 24836 vehicles were delivered accumulatively in the first four months.
From the sales analysis, Deep Blue SL03 aftermarket performance is indeed remarkable, With the launch of the new model of Deep Blue S7 will further fill the gap of Deep Blue car brand in SUV market.
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