"Automobile Industry Attention" From the latest new vehicle declaration catalogue of the Ministry of Industry and Information Technology, Haval brand-new SUV models have appeared in the declaration catalogue. The interior code of the new car is B26, positioning hard SUV, dynamic, the new car is expected to be equipped with the latest Hi4 intelligent hybrid four-wheel drive system of Great Wall.
In terms of appearance, the new car adopts a square hard-core shape, the front face adopts a rough double three-frame horizontal grille design and is decorated with exposed rivets, and the brand-new "HAVAL" English logo is in the center, which is highly recognizable. Both sides are equipped with retro round headlights, headlights and front bumper design are basically consistent with Haval big dog. In addition, the new car front surround, the lower part of the door are used anti-scratch guard, hard style is full. At the rear of the car, the taillights of the new car are designed in a split square shape, a bit similar to the Land Rover Defender's sense of sight. The rear is equipped with an external spare tire, the rear compartment is designed with side opening, and is equipped with a trailer hook that can support the option. The total mass of the quasi-trailer is 750kg without braking and 1500kg with braking.
On the side of the car body, the new car shape is also relatively square, the wheel arch protrudes outward, with off-road style black side skirt and black five-spoke rim, creating a good sense of strength, the roof also added luggage rack, in line with its hard style. In terms of size, the length, width and height of the new car are 4800/1916/1822mm respectively, the wheelbase is 2738mm, and the interior seats are 5-seat layout.
The tail logo of the new car is marked with the words "Xianglong,""Xiaolong 08" and "Weijialong," which is expected to be named in Chinese or selected from them. However, the tail logo of this declared model shows "Xianglong," and the new car is likely to be named "Xianglong."
In terms of power, the new car will be equipped with a plug-in hybrid powertrain, in which the 1.5T engine, code-named GW4B15E, has a maximum power of 167 hp and is matched with lithium iron phosphate batteries.
From the comments feedback of netizens, the design of the new car is still relatively recognized, at the same time there are many netizens pleading, do not again fancy name.
According to the naming method of the declared model, the new car or the dragon belongs to the dragon series SUV together with the dragon. On May 9, Haval's brand-new SUV_Fierce Dragon/Fierce Dragon MAX was officially launched. Among them, Haval Dragon positioning compact SUV, launched a total of 3 models, the price range is 1398 - 156,800 yuan; Xilong MAX positioning medium-sized SUV, launched a total of 3 configuration models, the price range is 1598 - 179,800 yuan, is the first model equipped with Hi4 intelligent hybrid four-wheel drive system. It is understood that both Xiaolong and Xiaolong MAX are plug-in hybrid models. After listing, they mainly compete directly with BYD Song Pro DM-i/PLUS DM-i. Among them, Xiaolong mainly plays the mainstream consumer group market, while Xiaolong MAX faces the higher-level market. At the end of the year, Qielong will also launch pure electric vehicles, which will bring stronger competitiveness through the pure electric + plug-in hybrid product matrix.
According to the data, from January to May 2023, the cumulative sales volume of Haval brand was 233637 vehicles, accounting for 56.42% of the total sales volume of Great Wall Motors, but declined by 1.68% year-on-year, among which the sales volume in May was 556000 vehicles, with a year-on-year growth of 33.18 vehicles. The industry believes that the reason for the growth of Haval brand in May is related to its newly launched Haval/Qielong MAX models, among which the sales volume of Qielong MAX in May was 3088 vehicles.
Looking back on the development of Haval brand, since its establishment in 2000, Haval has launched many products. According to the official website, at present, Haval brand models include Haval H6, Haval Big Dog, Haval M6, Haval Red Rabbit, Haval Divine Beast, Haval First Love, Haval Cool Dog, etc., but the models with good sales performance are mainly concentrated in the field of compact SUV. Take the retail sales data of the association as an example, the top three models sold by Haval brand in May were compact SUV, with the highest sales volume of Haval H6 at 14793 vehicles, followed by Haval Big Dog and Haval M6 with sales volume of 10751 vehicles and 5282 vehicles respectively.
The appearance of Dragon Series may further enrich Haval's products in the SUV field, while the addition of hard-core off-road vehicles will increase the selectivity of Dragon Series products. It is impossible to predict what changes will occur in Haval brand sales after the new car goes on sale. According to the plan, Haval brand new SUV new car or launched in the second half of this year.
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