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Change it again and again! The new declaration picture of Wei brand new latte is exposed.

2024-03-03 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, "Automotive Industry concern" found that the new Great Wall Wei latte model appears in the declaration catalogue. The new latte was declared in January this year, which shows that the appearance of the new car has been readjusted and the power is equipped with Great Wall's latest Hi4 hybrid technology. As a reference, the DHT-PHEV price range of cash lattes is 229000-263000 yuan.

From the perspective of this declaration chart, the appearance of the new car adopts a new family design, and the design style of the front face is relatively close to that of Wei Brand Lanshan. Compared with the declaration chart in January, the appearance of the new car has changed obviously, and the whole is more concise and durable. Specifically, the front face of the new car uses a frameless closed grille design, and the vertical LOGO is embedded directly above the grill. unlike Blue Mountain, the new car adds a penetrating light belt in front of the cabin cover and adjusts the lower encirclement and air intakes on both sides.



The above picture is the latest declaration chart; the following picture is the January declaration chart.

In the rear part, compared with the declared models in January, the newly declared models have also changed obviously. The main changes of the new car are mainly concentrated in the taillight group, the new car taillight adopts double-layer penetrating styling design, which is similar to the new mocha, this design style may become a new family design style of Wei brand. In terms of exhaust, the new car uses a hidden layout to make the tail look more concise and beautiful.



The above picture is the latest declaration chart; the following picture is the January declaration chart.

In terms of size, the new latte is 4685/1890/1730mm in length, width and height, and 2745mm in wheelbase. For comparison, the lattes sold in cash are 4668/1890/1730mm in length, width and height in height and 2745mm in wheelbase. By contrast, the new car driver has added 17mm, while other figures remain the same.

On the power side, the new latte will be equipped with Great Wall's latest Hi4 hybrid technology, a plug-in hybrid system consisting of a 1.5T engine and motor, an engine model E15BE with a maximum power of 125kW, and a battery pack of lithium iron phosphate battery provided by Honeycomb Energy.

Netizens have different views on the design of the new latte DHT-PHEV.

As the first high-end brand launched by Great Wall, Wei sold 86000 vehicles in 2017 and 139500 in 2018, which was once a masterpiece of Great Wall. However, sales began to decline since then. In 2021 and 2022, Wei brand sales were 58000 and 3.64 respectively, down 25.65 per cent and 37.66 per cent respectively from a year earlier, making it the biggest decline in the Great Wall brand for three consecutive years. Judging from the current sales performance, Wei Brand is no longer popular. The latest figures show that in the first five months of 2023, Great Wall accumulated sales of 414095 vehicles, down 0.78 per cent from a year earlier, while Wei Brand accumulated sales of 11548 vehicles, down 39.53 per cent from a year earlier.

Wei brand models currently on sale include mocha / mocha DHT-PHEV, latte DHT/ latte DHT-PHEV, macchiato DHT/ macchido DHT-PHEV and blue mountain, but sales of other models are low except for the newly launched blue mountain, according to the official website. Take May sales as an example, Wei brand sales in May was 5770 vehicles, an increase of 128.97% over the same period last year, mainly from Blue Mountain, where Wei Brand was newly listed. Blue Mountain DHT-PHEV sold 5136 vehicles in its first full month, while Mocha DHT-PHEV and latte DHT-PHEV sold only 219 and 191 vehicles, according to FIFA retail data.


At the Guangdong-Hong Kong-Macau Greater Bay Area auto show in 2023, Wei Brand announced plans to launch some new cars in the second half of 2023. Among them, Gaoshan DHT-PHEV is expected to be listed in August. At present, "Wei Brand Gaoshan" has made its debut at the Shanghai Auto Show in April. It is powered by a 1.5T engine made by Great Wall Automobile Co., Ltd., with a maximum power of 115kW. Equipped with ternary lithium battery provided by Honeycomb Energy.


The new latte is expected to go on sale in September, and Wei Brand will launch a new large SUV in November. It is reported that the new SUV may continue to be named "Coffee Series". Previously, Wei Brand had registered the name "Amber", which is expected to be named "Amber", but so far, officials have not disclosed any more information about the car.

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