Huawei Smart car Business is building a car sales store different from the current mobile phone store to sell Huawei Smart car Ecological Alliance models, including the AITO intersect series and planned cooperative models such as Chery, Jianghuai and Polar Fox, China Business reported on June 30.
According to the report, the ways of laying channels include new construction and expansion of old stores, in which old stores are required to open a sufficiently large and independent area for cars, while newly built car sales stores will give priority to recruiting from original mobile phone store investors. at the same time, part of the quota has been opened to outside investors.
As of press time, Huawei officials did not respond to the news.
Huawei's smart car selection model, in which Huawei is deeply involved in product definition, vehicle design and channel sales, is the closest collaboration between Huawei and carmakers and is considered to be the most "flamboyant" model. AITO is a car brand jointly launched by Huawei and Cyrus in December 2021. It is also the first attempt of Huawei's smart car selection model. So far, AITO has a total of three models: M5, M5 EV and M7. According to the plan, in the fourth quarter of this year, AITO will also launch the new M9 model, with an expected price range of 50-600000 yuan.
In addition to the AITO question, Huawei is accelerating to expand the scope of cooperation of the smart car model, including Chery, Jianghuai and BAIC and other car companies will also join Huawei smart car model. It is understood that in September 2022, Chery announced plans to develop an intelligent electric car brand in cooperation with Huawei Smart car, and plans to launch two of the five products in 2023. The media reported that the two models were codenamed EH3 and SUV EHY.
In addition, Huawei's smart car cooperation with Jianghuai Automobile will position the ultra-high-end luxury pure electricity market, with a price range of about 800000-1 million yuan. As for Huawei's cooperation with BAIC, it was reported in November 2022 that BAIC was working with Huawei to develop a new model, which is expected to be launched in 2024 and will adopt a cooperation model similar to Huawei's smart selection. equipped with Hongmeng smart cockpit, intelligent car control and intelligent driving technology provided by Huawei, and sold in Huawei stores. According to people familiar with the matter, the new car will be developed based on the existing platform of polar fox, but will not continue to use the polar fox brand. However, BAIC Jihu responded to the media at that time: "there is no relevant news yet." However, at the launch of the smart car solution in April this year, Yu Chengdong said: "Huawei and BAIC Jihu are not not cooperating, but are upgrading to a smart selection model, working more deeply and will build a high-end car with BAIC." In other words, the cooperation model between Huawei and BAIC Jihu will be upgraded from Huawei Inside model to smart car model, and the first brand-new model is expected to launch in 2024.
Nowadays, the smart car selection model has become one of the important choices for Huawei to cooperate with car companies, and Huawei is bound to face marketing problems after a number of partners such as Jianghuai, Chery and BAIC join the smart car selection. At the 100-person meeting on electric vehicles in China in April this year, Yu Chengdong, managing director of Huawei, terminal BG CEO and intelligent car solution BU CEO, explained why Huawei should uniformly manage and market the products of many car companies. Yu Chengdong said: "at present, the boundary is produced by Cyrus, and Chery, BAIC and Jianghuai will also join us right away. If each car company adopts a different brand. Our marketing, service and retail will be very complex, so we want to adopt common elements and brands. "
So why does Huawei's smart car business build a special store? Industry analysis, or with the current Huawei smart selection model of the gradual increase in partners, and the previous mobile phone stores do not have enough showrooms.
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