On June 30th, the new Mazda 3 Uncella launched a total of nine models with a price range of 899-189900 yuan. As an age-renovated model, the price of the new car has been greatly reduced. For comparison, the 2022 Mazda 3 Onksera sells for 11.59-169900 yuan. At the same time, the 2023 Mazda 3 Oncella configuration version is more streamlined, abolishing the 1.5L automatic American version and 1.5L quality version, and adding 2.0L quality version to replace the previous 2.0L quality version, with a price of 122900 yuan. In addition, the new Mazda 3 Oncella is no longer available in the black accolade version.
Specifically, the Qizhen version will be equipped with LED daytime driving lights, reversing side warning and parallel auxiliary functions, which are optional on the previous Qirui version, while compared with the QIao version, it will be equipped with driving aids such as lane departure warning, adaptive far and near lights, full-speed adaptive cruising and lane centering.
Compared with the 2022 model, the price of the 2023 Mazda 3 Oncella has been greatly reduced, with a maximum reduction of 30, 000 yuan. As for the reasons for the price reduction, it may also be related to the internal volume of the domestic car market. In the domestic market, Onksera's competitors include Toyota Corolla / Leiling, Volkswagen Langyi / Bora, Nissan Xuanyi, etc., while with the growing strength of its own brands, the Japanese compact car market is also gradually replaced by domestic cars, such as the 2023 championship version of BYD Qin PLUS DM-i, which went on sale at the beginning of the year, with a starting price of 99800 yuan.
As an annual revamped model, the new car is consistent with the old model in appearance, interior layout, body size, power system and so on. In terms of size, the new Mazda 3 Uncaila length, width and height are 4662/1797/1445mm, wheelbase is 2726mm, positioning compact car. In terms of power, the new car still provides three kinds of power, including a 1.5L engine with a maximum power of 117 horsepower, with a transmission system matching a six-speed manual or six-speed manual transmission; a 2.0L engine with a maximum power of 158 horsepower, the transmission system matches a six-speed manual integrated transmission; a 2.0L compression ignition engine has a maximum power of 180 horsepower, and the transmission system matches a six-speed manual integrated transmission.
Onksera was made in 2014 by Changan Mazda and originated from the third-generation Mazda 3 (named Axela in Japan). In order to make it easier for Chinese consumers to understand it, the official Chinese name is the transliteration of the car's English name Axela in Japan, that is, "Onksera". In September 2019, the new Mazda 3 Uncella went on sale with the launch of 1.5L/2.0L, with a guided price of 11.59-168900 yuan.
At present, the Onksera is the most popular model of Mazda in China. According to the Federation of passengers, Changan Mazda sold 24686 vehicles from January to May in 2023, of which the highest selling model was Onksera, which was 10437, while the second and third models were CX-5 and CX-5, with sales of 4517 and 3319 respectively.
On May 25, Mazda CX-50 officially launched, the new car will first launch 2.0L and 2.5L fuel power a total of six models, the price range is 15.98-106800 yuan. The CX-50 is the first model to be launched after the merger of North and South Mazda, with competitors aimed at Honda CR-V and Toyota RAV4. In today's environment, the joint venture brand fuel cars represented by Toyota RAV4 Rongfang and Honda CR-V are offering more and more concessions, and the pressure on CX-50 is not small.
The former glory is no longer, Mazda in the Chinese market gradually "out of favor." On the one hand, Mazda's brand awareness in China is far lower than that of other Japanese brands, and its freewheeling corporate style is destined to meet the needs of only a small number of users, which is one of the reasons why Mazda has been marginalized. On the other hand, Mazda's constant 2.0L/2.5L naturally aspirated engine + 6AT gearbox power combination has lost interest in the market, and consumers who buy Mazda models generally want to enjoy the "man-horse-in-one" handling experience, but it is difficult for Mazda to do so at this stage.
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