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go into a cul-de-sac! A car company was forced to execute more than 960 million RMB one after another.

2024-03-02 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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"Automobile Industry Concern" learned from Tianyan check, July 10, Guanzhi Automobile Co., Ltd. added 3 pieces of information of the person subject to execution, the total execution target is more than 12.36 million yuan, the execution court is Suzhou City Intermediate People's Court, Changshu City People's Court.

According to Tianyan information, Guanzhi Automobile Co., Ltd. is located in Suzhou City, Jiangsu Province. Founded in December 2007, it is an enterprise mainly engaged in automobile manufacturing industry. The legal representative is He Hua. The registered capital of the company is RMB 16925.48 million yuan, and the paid-in capital is RMB 16925.48 million yuan. In 2019, the equity transfer has been completed with the transaction amount of RMB 1.56 billion yuan. According to the equity structure chart of Tianyan Inspection, Hangzhou Chengmao Investment Co., Ltd., Wuhu Chery Automobile Investment Co., Ltd. and Quantum (2007) LLC jointly hold shares, with holding proportions of 63%, 25% and 12% respectively.


Since entering 2023, the information of the executee of Guanzhi Automobile Co., Ltd. has been increasing continuously. By the time of publication, the company has hundreds of pieces of information of the executee, with a total executed amount of more than 960 million yuan. In addition, there are many pieces of information of the discredited executee, consumption restriction order and final case, with a total outstanding amount of more than 420 million yuan.


When it comes to Qoros cars, although no one cares about them now, in the early days, Qoros cars can be regarded as an early positioning of high-end independent brands in China and the starting point is not low, but now Qoros cars are on the edge of life and death. Qoros Automobile was founded from a high starting point. It was first established in 2007 with a registered capital of about 16.925 billion yuan. It is backed by Chery Automobile and Israel Quantum Fund. Moreover, the company's senior executives are talents recruited from BMW, Audi, Jaguar, Volkswagen and other international famous automobile brands with high salaries.


In 2013, the first mass-production model of Qoros 3 was launched in China. From 2014 to 2016, Qoros launched Qoros 3 five-door version, Qoros 3 urban SUV, Qoros 5 SUV and Qoros 3 GT successively. In 2017, Qoros sold 15,000 new cars, but since then, the sales volume has been poor and losses have been sustained. According to the data, from 2014 to 2016, Qoros Automobile accumulated losses of 6.6 billion yuan in three years, which became Chery Automobile's "big burden". In desperation, Chery Automobile finally sold Qoros Automobile to Baoneng Automobile.

After Baoneng Group acquired Qoros Automobile, Qoros Automobile ushered in a new "dawn". In 2018, the sales volume of Qoros Automobile surged to 63,200 vehicles, up 320% year-on-year, but soon the sales volume of Qoros Automobile declined rapidly. Sales in 2019 were only 22,700 vehicles, down 63.4% year-on-year. By 2020, Qunzhi Automobile released Qunzhi 7 new cars, but also failed to reverse the decline, sales fell to 13,100 vehicles again that year. In 2021, under the influence of many factors such as internal employee turnover, external suppliers and dealers 'rights protection, sales failure, etc., the sales volume of QOZ Automobile will be cut again. In 2021, the sales volume of QOZ Automobile is only 5200 vehicles, with an average monthly sales of less than 450 vehicles. By 2022, Qoros was once caught in a negative situation, and its "big gold master" Baoneng car situation is also facing the same situation.


The competition in the market is always cruel, and no brand can become eternal. At present, under the negative news such as the increasing information of the executee and the auction of the production line, Qizhi Automobile has been on the front line of life and death. The industry believes that even if Qizhi Automobile solves the dispute at the judicial level, Qizhi Automobile cannot be Phoenix Nirvana. From the point of view of the product, at present, there is no product that can be taken out of the car,"product promotion does not give force, product aging out of the times" has long been doomed to the car can not go further.

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