AutoBeta(AutoBeta.net)07/27 Report--

On July 26, Dongfeng Peugeot's compact SUV new 4008 model officially opened pre-sale, the new car only launched the new Peugeot 4008 360THP technology version of a model, pre-sale price of 169,700 yuan. By contrast, the price of the 2021 360THP technology version is 201,700 yuan, compared with 32,000 yuan lower for the new car than for the older 360THP technology version.

It is understood that, as the annual model, the appearance and interior of the new car are equipped with a brand-new shield-shaped lion logo, and the technology configuration is upgraded, the 1.8T engine is cancelled on power, only the 1.6T engine is retained. According to the plan, the new car will be officially launched and delivered in early August.

In terms of appearance, the front face of the new car adopts Peugeot's latest frameless styling design, and blends with the integrated headlight groups on both sides. With the ventilation opening shape on both sides of the front enclosure, the overall appearance is more refined. Different from the regular version, the new car features a brand-new red finish with a black kit for a more stylish and dynamic visual effect.

On the side of the body, the new car adopts two-color body and suspended roof design, and the segmented belt line design makes the visual effect of the vehicle more layered. In addition, the new car is equipped with 18-inch two-color aluminum alloy wheels, optional Blackpack kit will be equipped with 18-inch black aluminum alloy wheels, more sporty than the regular model. In terms of size, the length, width and height of the new car are 4510/1850/1628mm respectively, and the wheelbase is 2730mm, positioning compact SUV. In terms of body size, the length of the new car in the same class is not long, but the wheelbase has certain advantages. At the rear of the car, the new car continues to adopt LED taillights in the shape of lion claws, with wide and thick black through-trim panels, and blackened tail marks, making it unique as a whole.

In the interior part, the new car is equipped with i-Cockpit cockpit, 12.3-inch LCD instrument and 10-inch floating touch screen, some physical buttons and yacht-style electronic shifting mechanism are retained under the screen, and the steering wheel is a small racing multi-function steering wheel, creating a strong driving atmosphere. In the power part, the new car is equipped with a 1.6T turbocharged four-cylinder engine with a maximum power of 170 hp and a peak torque of 250 N·m. The transmission system is matched with Aixin 8-speed manual self-contained gearbox.

As one of the joint venture brands that entered China earlier, Dongfeng Peugeot also had good sales performance in the early stage, but with the gradual transition of the automobile market to new energy vehicles, Dongfeng Peugeot, which is dominated by fuel vehicles, gradually lost its advantage. According to the official website, Dongfeng Peugeot products on sale at present include Peugeot 408, Peugeot 508L, Peugeot 2008, Peugeot e2008, Peugeot 4008, Peugeot brand-new 5008, etc., among which Peugeot 4008 is a compact SUV owned by Dongfeng Peugeot, built based on overseas version Peugeot 3008. The car was first unveiled at Guangzhou Auto Show in 2020. After listing, it mainly cooperated with Honda CR-V.(The price is 169,800 - 276,800 yuan), Ford Ruiji (the price is 169,800 - 218,800 yuan), Mazda CX-5 (the price is 175,800 - 245,800 yuan) and other models form competition.

Although Dongfeng Peugeot has a large number of models, sales are average. Data show, In the first half of this year, Dongfeng Peugeot cumulative sales of 17286 vehicles, Among them, Peugeot 408 sales highest for 7078 vehicles, Peugeot 508 second, For 3193 vehicles, The rest of the models sales are less than 3000 vehicles, Among them, Peugeot 4008 only 2180 vehicles. In other words, so far, Dongfeng Peugeot's sales performance is only good Peugeot 408 model.

So is the Dongfeng Peugeot 4008 with a pre-sale price of 169,700 attractive to consumers? The new car can be regarded as Peugeot 4008 annual model, Compared with the ordinary version of the model, The new car in the appearance design more personality and aggressive, But "Auto industry attention" Think, Even if the new car launch is expected to be difficult to reverse the car sales performance, With Toyota, Honda, Buick and other traditional fuel models join the "price reduction" ranks, Dongfeng Peugeot 4008 will also face greater pressure. Of course, considering that the official has not yet announced the final listing price of the new car, the market performance of the new car after the final launch remains to be seen.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat