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Euler announced a price reduction of up to 30,000 RMB.

2024-02-24 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/06 Report--

A few days ago, the Euler brand of Great Wall Motor launched a time-limited discount. Among them, the Ola good Cat / good Cat GT discount is 22000 yuan, and the starting price is 107800 yuan; the Lightning Cat discount is 30, 000 yuan, and the latest price is 159800 yuan; the price of the ballet cat remains unchanged because the new model has just been on the market. It is understood that the event will be held from August 1 to August 31. Please consult the local dealer for details.

Euler is the only pure electric brand owned by Great Wall, which is officially defined as a "new energy car that loves women more", whether it is the previously launched black cat, white cat, good cat, or the newly launched ballet cat and lightning cat. These models are basically around the consumer demand of female users, but they are relatively mediocre in terms of current market performance. The latest figures show that the cumulative retail sales of the Euler brand in the first half of the year were 37457 vehicles.

On April 18, 2023 Euler ballet cats went on sale with a price range of 14.98 yuan to 179800 yuan, a reduction of 43200 yuan compared with 2022 models. It is understood that the ballet cat is the first model launched after the suspension of the sale of the Euler black cat and the Euler white cat. Its retro round appearance is loved by female consumers, but it is also accused of plagiarizing the Volkswagen Beetle, and the high market pricing has also led to the continued sluggish sales of ballet cats after their listing. In the first half of the year, Euler sold only 1487 ballet cats, with an average monthly sales of only 200 +.

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At present, the Euler Cat is the best-selling model of the Euler brand, with a total of 29812 sold in the first half of the year, compared with 6158 Euler Lightning Cats. The main purpose of this price reduction is to enhance the competitiveness of products and participate in market competition. It is understood that Baojun Cloud, the direct competitor of Ola good cats, will be officially launched on August 8. The new car will be 4295/1850/1652mm in length, width and height, and its wheelbase is 2700mm. Its overall size is a little larger than that of Ola good cats, and it is expected to bring more spacious performance.

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Under the pressure of the annual sales target, the next "price war" in the car market may continue to expand. It is understood that in the first half of the year, none of the car companies achieved half of their annual sales targets as scheduled, including BYD and Tesla, while July and August are the traditional off-season for sales. For major car companies, if they want to achieve the remaining sales targets in the second half of the year, price for volume may be the most effective means.

In July, auto companies, including SAIC-Volkswagen, Zero Motor, Chery and other auto companies, have announced price cuts, including fuel vehicles and new energy vehicles. From the July sales data, the price for volume is still very obvious, of which zero-running cars completed delivery of 14335 vehicles in July, an increase of 19% over the same period last year; SAIC Volkswagen cut prices for ID.3 models, ID.3 monthly orders have exceeded 10,000; Chery New Energy sales of 25617 vehicles, an increase of 253% over the same period last year.

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Although the growth rate of new energy vehicles is fast, with the development of traditional car companies, the fierce battle between new and old brands is raging, and the phenomenon of "inner volume" is becoming more and more serious. Since the price reduction of Tesla's two domestic cars first triggered a number of car companies to follow suit at the beginning of the year, to the nationwide promotion triggered by joint government-enterprise subsidies in Hubei in March, and then round after round of tram and oil car price cuts and promotions, the "flames of war" almost never stopped. Price war is likely to become the main theme of the car market in the second half of the year.

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