According to foreign media reports, Nissan's plant in Canton, Mississippi will officially stop production of full-size pickups, Nissan Titan, in the summer of 2024. The news has been officially confirmed by Nissan, which said that we are speeding up the process of revamping the Guangzhou plant using the latest electric vehicle manufacturing technology, which will support the production of two new all-electric vehicles. At the same time, Nissan stressed that it would not lay off staff as a result of the adjustment.
Titan is a full-size pickup model launched by Nissan in North America, which was born in 2003. With its domineering appearance and strong power performance, Titan has achieved good performance in the North American pickup market. At the 2015 North American Auto Show, a new generation of Titan pickup truck was officially unveiled with a 5.0T V8 diesel engine, a maximum power of 310hp, a peak torque of 752Nm and a six-speed manual integrated transmission. Since then, the model has added a 5.6L V8 engine with a maximum power of 396 horsepower and a peak torque of 534 Nm, matching a seven-speed automatic transmission.
The extreme popularity of full-size pickups in North America has made Nissan have high hopes for this market segment, but it is not easy to break into this market segment dominated by Ford F-series pickups. It is understood that the best year for Nissan Titan sales was in 2005, with 86945 vehicles sold in the whole year, but the subsequent financial crisis also put Nissan Titan into sales difficulties.
In the North American market, Nissan Titan competitors include Ford F Series, Chevrolet Solod, Toyota Tantu, etc., but in recent years, Nissan Titan market performance continues to be in the doldrums, its second-generation models have been launched for 7 years, while Chevrolet Solod, Toyota Tando and other models have launched replacement models one after another, and the product competitiveness is not as good as that of competitors of the same level.
Sales volume was one of the reasons Nissan decided to stop production of the model, so it was not surprised by the suspension of Nissan's Titan. Nissan sold only 10500 Titan vehicles in the first half of the year, while Ford sold 382893 F-Series pickups, according to the data. A few days ago, the price of the 2024 Nissan Titan has been officially announced, starting at $40350, and the configuration has been adjusted so that the power is still equipped with a 5.6L V8 engine that matches a nine-speed automatic transmission.
Stopping production of the Nissan Titan may also be part of the electrification strategy. Earlier, Nissan announced that it would spend $500 million to renovate its assembly plant in Canton, Mississippi, to produce two new all-electric models and upgrade them to Nissan's electric car manufacturing center in the United States.
Officials say the renovation of the Canton car assembly plant is expected to be completed by 2025, while the company will retrain workers in 2000 jobs. It is understood that the factory employs about 5000 people and is responsible for producing four models: ALTIMA (parameters | Inquiry) (Teana), Frontier, TITAN (Titan) and TITAN XD. Since it was put into production in 2003, it has produced nearly 5 million cars.
According to previous revelations, Nissan plans to sell 40% of all electric models in the United States by fiscal year 2030, launching 23 electric-driven models under the Nissan and Infiniti brands worldwide, including 15 pure electric models, and plans to achieve carbon neutralization of the entire enterprise's operation and product life cycle by 2050.
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