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On August 10, a new generation of Shengda officially made its debut. As a new replacement model, the styling style breaks the inherent impression of Shengda in the past, and takes into account the sense of science and technology. the new car will launch fuel and hybrid versions, which will be launched overseas in early 2024 and will be introduced to the Chinese market later. As a reference, the current price range of Hyundai Shengda in Beijing is 20.28-272800 yuan.

In terms of appearance, the new car uses a new styling design language, and the whole car tends to be more sturdy, which makes the size of the whole car look larger. Specifically, the car uses a narrow bar grille with a central penetrating light belt, and a LED band is added in the middle of the black honeycomb intake grille, and the front bumper also presents an H-shaped visual effect, which improves the visual hierarchy of the car. The interior of the headlight group uses H-type LED daytime driving lights, while similar H-style daylight is added, which greatly enhances the recognition of the vehicle.

From the side, the new car uses angular and slightly raised front and rear wheel eyebrows, together with dense spoke rim shape, making this car stylish and hard core. At the same time, the car also adopts the popular suspended roof design, together with the black roof luggage rack, which not only improves the practicability of the vehicle, but also enhances the sense of hierarchy. In the rear part, the new generation Shengda adopts a brand-new design shape, which tends to be vertical in the shape of the rear cover. the addition of H-shaped taillights on both sides also echoes with the front of the car, and the steering light is located at the lower bumper. The rear window has a pretty good view.

In the interior part, the new generation of Shengda interior is also newly designed, with a 12.3-inch central control screen and dashboard, a three-spoke multi-function steering wheel, a penetrating air conditioning outlet and a 6.6-inch touch screen below to further optimize the convenience of driving. In terms of details, the interior is mostly leather-clad, with two kinds of double light gray tones, center console details and door position to add wood grain decoration, and penetrating atmosphere lights set off a hard and comfortable cockpit feeling.

In the power part, the new car will be equipped with a hybrid system of 2.5T turbocharged four-cylinder engine and 1.6T turbocharged matching motor. The maximum power of 2.5L engine is 194 horsepower, which is matched by an eight-speed automatic gearbox. And you can choose front-drive or four-wheel drive models. The maximum power of the hybrid system is 226 horsepower and matches the 6-speed automatic transmission.

Since its launch in 2001, Hyundai Shengda / Santa Fe has experienced four generations of products, of which the third generation products have had a good market performance after being made by Beijing Hyundai, and then due to slow product updates, the fourth generation models were not launched until 2019. However, with the decline of Beijing Hyundai in the domestic market, even if the product power is greatly improved, it is still unable to return to the market performance at its peak.

As a medium-sized SUV, Shengda's competitors include Toyota Hanlanda, Ford Ruijie and other joint venture medium-sized SUV. Before that, Hanlanda occupied the joint venture medium-sized SUV market for a long time, and the rest of the brand models mainly competed for market share by price reduction. However, Toyota Hanlanda's life is not as easy as it used to be. Domestic medium-sized SUV products such as Chuanqi GS8, Harvard fierce Dragon MAX and BYD frigate 07 are also gradually increasing. They have also become more direct rivals of Shengda and Hanlanda.

Hyundai Shengda's market performance is mediocre in the joint venture medium-sized SUV market. Hyundai Shengda sold 7047 vehicles from January to July 2023, compared with 55368 Buick Onkovis, 48609 BYD frigates 07 and 38484 Toyota Hanlanda, according to FIFA data. As the fifth-generation Hyundai Shengda, its overall styling is fully upgraded compared with the appearance and interior of the fourth-generation model launched in 2019, which is a bold attempt after a continuous decline in sales, but whether it can be recognized by the market, it may take time to give the answer.

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