AutoBeta(AutoBeta.net)08/11 Report--

On August 11, BYD released the official picture of Song L model to the public. The new car is based on e-platform 3.0, positioning B-class flagship hunting outfit SUV, the appearance of a new design style. In April this year, BYD officially announced that the dynasty B-class pure electric SUV was named "Song L". The new car will be officially unveiled at the Chengdu auto show, which opens at the end of August, and will go on sale in the fourth quarter, with a price of about 200000 yuan.

In terms of appearance, the new car uses the new generation of dynasty net "avant-garde Longyan aesthetics" design language, the overall shape is similar to the previous Song L concept car design style, but optimized in detail. The overall shape of the front face of the new car is mainly flattened and hardened, and decorations officially known as "dragon teeth" are added on both sides of the grille, with 3D dragon whiskers of Longjing headlamps, so that the visual effect of the vehicle looks richer, and the "Song" logo is embedded in the center of the highlight black panel, which is also a common design style of BYD dynasty net models. In addition, the trapezoidal heat sink is used around the front of the new car, and the detailed design on both sides further enhances the sense of movement of the new car.

On the side of the body, the shape of the new car is slightly low, with down-slip roof lines and multi-segment dynamic waistline, making the whole body posture in a dive style, creating a full sense of movement. In addition, the A column of the new car is painted in black to create a suspended visual effect. The new car looks stylish with frameless windows, hidden door handles and a five-star wheel design. In the rear part, the new car adopts through-type taillight design, and the light source on the left and right sides is exquisite and eye-catching. At the same time, the new car is equipped with a segmented spoiler that can rise and fall, and BYD uses active rear wings and frameless doors for the first time to enhance the fashion sense of the new car again.

In terms of size, the length, width and height of the new car are 4840/1950/1560mm, wheelbase is 2930mm, positioning B-class flagship hunting suit SUV. For comparison, the length, width and height of Tesla Model Y are 4750/1921/1624mm and the wheelbase is 2890mm. In contrast, the length of the new car increases 90mm, width increases 29mm, wheelbase increases 40mm, but height decreases 64mm.

Netizens have different views on BYD Song L's design. Some netizens called the car "BYD's most beautiful SUV", but many netizens commented: "Why should the front face change, the gap is big", "the front face is disappointed", "the front face persuades me to quit".

As of press time, the official has not yet announced the interior design of the new car and detailed power parameters. It is understood that the new car will be equipped with CTB battery body integration technology, intelligent electric four-wheel drive, cloud drive system and other technologies, is expected to provide a good driving experience. Power or the use of rear single motor entry, the maximum power or 313 horsepower, the front and rear double motors constitute an electronically controlled four-wheel drive system, the maximum power may be 530 horsepower.

Up to now, BYD's total layout of dynasty net, ocean net, momentum, look up and equation leopard brand, and a number of its products dominate in the passenger car market segment. Taking the July sales data as an example, BYD Qin PLUS, Han, Seagull and Dolphin all sold more than 20, 000 vehicles in July, ranking first, fourth, fifth and eighth respectively in the car list. Song PLUS New Energy, Yuan PLUS and Song Pro New Energy sold 29991, 23594 and 18800 vehicles respectively, ranking first, third and fifth in the SUV list, respectively. Seven of the top 10 models in the new energy vehicle sales list are from BYD, including Qin PLUS, Song PLUS New Energy, Han, Seagull, Yuan PLUS, Dolphin and Song Pro New Energy, of which Qin PLUS continues to top the list with sales of 37100 vehicles.

From January to July 2023, BYD remained firmly at the top of the list of automakers in the first half of the year with sales of 1.3855 million vehicles, becoming the top seller of passenger cars in China, according to the latest retail data of the Federation of passengers. At the same time, BYD is the only car company on the list with sales of more than one million vehicles, with a market share of 12.3%.

This release of the new car positioning pure electric medium-sized SUV, after the launch of the car will or further improve the BYD product matrix, as for how much driving effect the new car will bring to BYD's sales at that time, it is still unknown.

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