On the evening of August 20, Chery's new compact SUV "Exploration 06" was officially launched, with a total of four models with a price range of 116900 yuan to 139900 yuan.
Although "Discovery 06" is a new compact SUV under the Chery brand, everyone should be familiar with it, and there have been a lot of introductions about this model in the market before. In fact, "Discovery 06" is the previous TJ-1, after the way of the final name is named "Discovery 06". New car owners hit the "light off-road" market, according to the plan, the initial delivery of fuel version, the future will also launch plug-in hybrid models.
In terms of appearance, the new car looks tough and basically restores the design style of the concept car. The front face uses a large-size intake grille, the interior is supplemented by a lattice layout, and the middle of the grille is inlaid with the large-size CHERY letter LOGO, which is very domineering. Both sides adopt the popular split headlight group design, and the top is equipped with through-type LED light belt, which looks highly recognizable and has great visual impact at the same time.
On the side of the body, the new car adopts a relatively strong design style, with a straight waistline extending from the headlights to the rear lights, with slightly protruding eyebrows, hidden door handles, suspended roofs and luggage racks to make the whole car look quite stylish. In the rear part, the new car taillight adopts through-type taillight group design, and the red and white mosaic shape echoes with the front daytime driving lights. The bottom is surrounded by chrome-plated decoration and the same color decoration board of the car body, with bilateral exhaust layout, the sense of hierarchy and movement is very prominent.
In terms of size, the length, width and height of the new car are 4538/1898/1680mm and the wheelbase is 2672mm. Although the new car is a compact SUV with the tank 300, it is one lap smaller than the tank 300 in size. For comparison, the tank has a length, width and height of 4760/1930/1903mm and a wheelbase of 2750mm.
In the interior part, the new car adopts the minimalist design concept, and the car is equipped with a large-size central control LCD screen, a full liquid crystal dashboard, a three-spoke multi-function steering wheel and a chic shift lever, and the lines on the central console are relatively straight. the diamond design of the air conditioning outlet on both sides, there are no extra physical keys in the car, and the functions are basically concentrated in the central control screen, which looks both scientific and technological and strong as a whole.
In terms of power, the new car is equipped with a 1.6T engine with a maximum power of 145 kilowatts and a maximum torque of 290 Nm, matching a seven-speed wet double clutch gearbox.
Data show that the sales of domestic off-road vehicles in 2020 is about 170000, and the penetration rate in the passenger car market is not high, but in 2022, the domestic production of hard off-road vehicles has increased to 231700, an increase of 17% over the same period last year, and the demand is 210200, an increase of 25.8% over the same period last year. Before 2021, domestic hard off-road vehicles mainly include FAW Toyota's Prado, imported Prado, Nissan Tuller, imported Toyota Land Patrol, Mitsubishi Pajero, Lexus LX570 and other Japanese cars. However, as the competition in the car market has entered a white-hot stage, in recent years, more and more independent brands have begun to lay out "hardline off-road" market segments, including Great Wall tank brands, Dongfeng warriors and BYD equation Leopard a few days ago. So in fact, the listing of Chery Exploration 06 is only a microcosm of the off-road market of independent brand layout in recent years.
For Chery, Exploration 06 jumps out of the original Ruihu family's brand-new series, and aims at the off-road needs of young people, focusing on "light cross-country". After the launch of the car, it will make up for the gap in the model layout of Chery. As for the improvement of the brand matrix and the launch of new models, what kind of war Chery can stir up in the off-road market segment remains to be seen.
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