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It is said that he wants to join the price war with a maximum subsidy of 23000 RMB.

2024-02-24 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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According to the report of First Finance and Economics, many stores of Ideal Automobile launched preferential activities, with the highest discount of 23,000 yuan. Reported that although the ideal car did not announce price reduction news, but in some areas there are indeed preferential subsidies, ideal car current preferential policies include Sichuan government subsidies of 10,000 yuan, 5000 yuan maintenance fund, Jiangsu Changzhou subsidies 8000 yuan. Because the ideal car is invoiced in different places, Sichuan subsidy is equivalent to national subsidy; maintenance fund can be directly discounted to 5000 yuan in cash. However, Changzhou subsidies need to be issued with Changzhou licenses. In summary, although the ideal car has not announced an official price reduction, it can enjoy a comprehensive subsidy of 15,000 - 23,000 yuan for buying a car at present.


In addition, there are also media reports that, in addition to 10,000 yuan of government subsidies, ideal car Chengdu area stores have now opened Chengdu auto show preferential activities, including gifts of 28000 points, car washing machines, car vacuum cleaners and so on.

As of the time of publication, the ideal car official has not responded to the above news. However, Li Xiang, chairman and CEO of Ideal Auto, previously said: "Ideal cars do not reduce prices."

At the beginning of this month, the ideal new car model ideal L9 Pro came on the market, priced at 429,800 yuan, because the new car only in the auxiliary driving aspect has been reduced, but compared with the ideal L9 Max version of the model price cheaper 30,000 yuan, this way is also considered by the outside world is disguised price reduction. It is understood that the only difference between the ideal L9 Pro model and the ideal L9 Max model lies in the intelligent configuration. The ideal L9 Pro comes standard with ideal intelligent driving AD Pro, which can realize safe and comfortable high-speed NOA assisted driving, while the ideal L9 Max comes standard with ideal intelligent driving AD Max, which can realize NOA assisted driving in all scenes.


For this ideal car many stores launched preferential activities, the industry believes that or with the ideal car sales growth slowdown.

According to the official data released, the monthly delivery volume of ideal vehicles in the year showed a month-by-month growth trend, among which 34,100 new vehicles were delivered in July, with a year-on-year growth of 227.5%, more than 30,000 vehicles were delivered for two consecutive months, and the accumulated sales volume in the year was 173,300 vehicles, with a year-on-year growth of 144.6%. However, the time will be lengthened to see, the ideal car month-on-month growth rate is slowing down. Data show that in May (28,300 vehicles), June (32,600 vehicles), July (34,100 vehicles) ideal car month-on-month growth of 24.5%, 15.2% and 4.7% respectively.

Li Xiang previously said in a letter to all employees that the goal of the ideal car is to achieve the first sales volume of all luxury brands in the Chinese market (i.e. the first sales volume of all passenger cars above 200,000 yuan), with a delivery volume of 1.6 million vehicles per year. In the short term, deliveries in the third quarter of this year ranged from 100,000 to 103,000 vehicles, with an average monthly delivery of 34,000 vehicles, which was basically the same as in July. For such sales performance, Li wanted to have issued a document frankly,"At the beginning of the year production plan formulation less, The bottleneck is how much to produce how much to sell, This stage I do not add chaos is the most important." At the same time, it pointed out that "the third quarter capacity is the only bottleneck and there is no solution".


The official website shows that the ideal car models currently on sale include the ideal L9, L8 and L7. According to the plan, in the third quarter of this year, the ideal L8 and ideal L9 target monthly delivery of more than 10,000 vehicles, the ideal L7 challenges the monthly delivery target of 15,000 vehicles, and challenges the monthly delivery of 40,000 vehicles in the fourth quarter of this year.

On August 15, Li wanted to say on his personal micro blog that the monthly production capacity limit in the third quarter of this year was 34,000 vehicles/month; The capacity of bottleneck parts will be solved in October, and Changzhou factory will be upgraded and reconstructed to support the expansion of production during the National Day holiday; There are two fluctuation factors in weekly delivery volume, one is the adjustment between models (such as the new ideal L9 Pro), and the other is the continuous increment of private export foreign trade vehicles. In short, the third quarter is how much production to pay how much.


According to incomplete statistics, into August, a number of automobile brands started the price war, including extreme krypton, zero run, Nezha, Zhiji and other more than 10 brands launched "price reduction promotion" policy, including official drop, time-limited promotion, time-limited subsidies, new models with lower configuration models, etc., the models involved are mainly new energy vehicles. According to the association, the automobile market promotion phenomenon will continue to exist, and it is not excluded that some automobile enterprises appear counter-cyclical plus code promotion phenomenon, open the sales peak season of "gold nine silver ten" in advance, offset the sales pressure to some extent, but with the arrival of the automobile market "gold nine silver ten", the preferential strength of the automobile market may gradually shrink.

The industry believes that before the automobile industry forms a stable pattern, brands will still compete fiercely in terms of market and technology, and it is not ruled out that there will still be car brand price reduction promotion in the future.

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