On the evening of August 23, Dongfeng Nano, a brand new brand of Dongfeng Company, was officially launched. Dongfeng Nano will focus on the small electric vehicle market as a new electric vehicle brand of Dongfeng Company. At the same time, it also released a new brand logo "NAMMI". Officials said that the M in the middle of the logo stands for "ME", which means to create user-centered co-creation.
At the press conference site, Dongfeng Nano's first model, "Nano 01", also made its debut. Dongfeng Nano 01 is the first model of Dongfeng S3 platform, while S3 platform is a new energy architecture platform independently developed by Dongfeng Company, focusing on the pure electric small car market. The new car is expected to be on the market in the fourth quarter of this year. After listing, it competes with Wuling colorful fruit, Nezha V, Zero running T03 and other models.
In terms of appearance, the new car is round and plump in shape, with a front face that looks like smart Elf # 1. Specifically, the front face of the new car uses a closed grille design, with penetrating lamp groups on both sides, and the outside LED light belt has a high degree of recognition after lighting. The trapezoidal grille is used in the lower surround, and the design of the fog lamp area on both sides also echoes with the headlamp group, and the overall sense of science and technology is full.
On the side of the body, the new car has smooth lines, but the size looks more compact. The roof creates a suspended visual effect, and is equipped with a hidden door handle, the charging interface is located at the right front fender, and a decorative panel is designed under the door panel, which is matched with the lower five-spoke rims to enhance the visual hierarchy of the vehicle. In the rear part, the taillights of the new car are small and connected by black decorative panels, and in the middle is the English letter LOGO of the nano brand, which is highly recognizable.
In terms of size, the length, width and height of the new car are 4000/1800/1540mm and the wheelbase is 2650m. For comparison, the length, width and height of Wuling colorful fruit are 3950/1708/1580mm, and the wheelbase is 2560mm. In comparison, except for the height, the other data of the new car are better than the Wuling colorful fruit of the same class.
Interior part, the overall shape of the new car is simple, the car is decorated with a large number of diamond patterns, equipped with liquid crystal digital instruments, large-size central control screen and double-spoke steering wheel, bringing a good sense of science and technology. In terms of power, the new car will be equipped with hub motors, solid-state batteries and super fast charging functions, with a maximum motor power of 120kW.
This year is the key year for Dongfeng Motor to implement the "three-year Action of Transformation and upgrading". For this reason, Dongfeng Motor also accelerates the promotion of new energy strategy. On August 16, Dongfeng Motor announced the launch of the new energy strategy of Dongfeng passenger vehicles and made a major adjustment to the management system of the new energy cause of independent passenger vehicles. After the adjustment, Dongfeng Motor will integrate the management of Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano. In short, Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano will no longer fight on their own, but the headquarters will directly operate independent passenger cars, and the brand positioning of the three major product series will also be clearer, among which, Dongfeng Fengshen will accelerate the transformation from fuel-fired vehicles to energy-efficient vehicles, Dongfeng e π will position the motorized brand for the mainstream market, and Dongfeng Nano is a pure electricity brand for small market segments.
Dongfeng Motor launched the Dongfeng Nano brand, which focuses on the small tram market, to fill the gap in the market. It is understood that Dongfeng Nano is an important new energy vehicle platform implemented by Dongfeng Group, shouldering the important mission of producing and selling 1 million new energy vehicles during Dongfeng Group's "14th five-year Plan". According to the plan, Dongfeng Nano will launch 1-2 new models a year, with a goal of selling more than 400000 vehicles by 2025. It should be noted that at present, many car companies are laying out small pure electricity market, including BYD dolphin / seagull, Wuling colorful fruit, Nezha V, Ola good cat and so on, which are all hot models in the market. In the highly competitive small pure electricity market, it is worth thinking about how Dongfeng Nano can get a piece of the pie in this market segment.
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