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Enter the price war! Ideal official announcement discount of 10,000 RMB

2024-06-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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Ideal cars, which have announced that they will not cut prices, are also offering discounts. On August 30, ideal Automobile officially announced that it would issue an insurance subsidy policy of 10,000 yuan for a limited period of time. For the newly ordered ideal L9, ideal L8 and ideal L7 models from August 30, 2023 to September 30, 2023, and purchase car insurance through cooperative insurance institutions, you can enjoy an insurance subsidy of 10,000 yuan. It is understood that this is the ideal car recently released the first nationwide promotion policy.


On August 19th, there is news in the market that many stores of ideal Automobile have launched discount activities, with a maximum discount of 23000 yuan. The current preferential policies include 10, 000 yuan in government subsidies in Sichuan, 5000 yuan in maintenance fund, and 8000 yuan in Changzhou, Jiangsu province. As ideal cars are issued in different places, Sichuan subsidies are equivalent to national subsidies; maintenance funds can be directly discounted into 5000 yuan in cash. However, Changzhou subsidy needs Changzhou license. To sum up, although the ideal car has not announced an official price reduction, it can enjoy a comprehensive subsidy of 15000-23000 yuan to buy a car at present. In addition, some media reported that, in addition to a government subsidy of 10,000 yuan, stores in Chengdu have now opened preferential activities for the Chengdu auto show, including giving 28000 points, car washers, car vacuum cleaners and so on.


In response to this news, ideal Automobile told the media: "before the ideal car subsidies and official policies spread online, the news that the total discount reached more than 20,000 is false." Local subsidies and retail promotion policies are subject to regional restrictions. " In addition, Liu Jie, vice president of ideal Automobile Business, also clarified this during the Chengdu auto show: "there are some misunderstandings." At present, some of the promotional messages you see are short-term promotional activities carried out by local teams or those subsidized by the local government after we devolved the right of management. "

Previously, ideal Automobile Chairman and CEO Li Xiang said that the ideal car would not cut prices, and users could not accept the medium and large SUV of a good brand to sell for more than 200,000. In the extremely fierce price war in the car market in March this year, ideal cars did not introduce price cuts or subsidies, but through "price protection" measures to allay consumers' worries about buying cars. In addition, at the results meeting in the first quarter of this year, ideal Automobile Management also reiterated the view that "ideal cars will not consider price reduction."


Ideal did not explain why it launched the special promotion, but industry insiders believe that the promotion may be aimed at boosting sales in the third quarter of this year. Data show that from May to July this year, ideal car sales were 28300, 32600 and 34100 respectively, up 24.5%, 15.2% and 4.7% respectively from the previous month, showing a slowing trend.

The data show that ideal car sales in the first two quarters of this year are 52600 and 86500 respectively, while the sales guidance for the third quarter is between 100000 and 103000 (with an average monthly sales of 3.3 to 34500), which is significantly higher than the delivery volume in the previous two quarters. It should be noted that July-August is the traditional off-season in the car market. The ideal car launched an insurance subsidy of 10,000 yuan or to boost sales.

At present, ideal cars on sale include ideal L9, L8 and L7 models. In addition to the above models, ideal Motor's latest flagship model, MEGA, will be officially launched in December this year and delivered in February 2024. "the ideal MEGA will be the top seller of more than 500000, regardless of energy form or car body form," the official said. " According to the plan, in the third quarter of this year, the goal of the ideal L8 and ideal L9 is to deliver more than 10,000 vehicles per month. The ideal L7 challenges the monthly delivery target of 15000 vehicles and challenges the monthly delivery of 40, 000 vehicles in the fourth quarter of this year.

Ideal Motor announced on its official Weibo that it will continue to top the list of new power brands in China with weekly sales of 7700 vehicles in the 35th week of 2023. As of August 27, it sold 29100 vehicles this month and is expected to sell more than 30, 000 in August.

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