On September 18, Cyrus shares rose by the daily limit, which also led to a rise in the concept of Huawei cars. In the evening, Cyrus Group issued an announcement that AITO asked the new M7 to be listed and started delivery, causing some media attention and heated discussion. In addition, there are no media reports or market rumors that may have a great impact on stock trading prices. According to the company's self-examination, the company's current production and business activities are normal and no major changes have taken place.
On the news, the order volume of the new M7 in AITO has been on the rise. after the order number exceeded 15000 in less than 24 hours on the market, the daily order of the new M7 reached 2000 and 2700 respectively on the 16th and 17th. It is speculated that the order volume of the new M7 may have exceeded 20,000.
On September 12, the new AITO M7 officially released and announced the price, offering two versions of big five and six, with a price range of 24.98 to 329800 yuan, which falls in the same price band as the medium-sized SUV M5 of the same brand. This price means that the starting price of the new model is 70,000 yuan lower than that of the previous version, and 40,000 yuan lower than that of the M7 after the price cut in January.
In terms of policy, the purchase of the new M7 can enjoy a comprehensive discount of 6000 yuan in cash, 12000 yuan in internal and external decoration, 15000 yuan in optional equipment rights and interests, and 10,000 yuan in replacement subsidy, totaling about 43000 yuan. At the same time, in addition to the exclusive discount during the first sale period, car buyers can also enjoy the preemptive right of Huawei Mate60 series phones or Huawei Mate X5 phones (limited to one).
With the popularity of Huawei Mate 60 Pro and Yu Chengdong's sentence "far ahead", customers came to Huawei stores to inquire about the new M7. Some salespeople said that they were almost too busy for two days on weekends, and no matter who came to see the car or test drive, they had to wait in line. On the other side of the store, the booth of Huawei Mate 60 was surrounded by several floors, so that it could not be squeezed in. It also said that customers have been waiting in line for a test drive from 9 a.m. to 09:30 on Sunday, and some people leave without waiting, with more than 40 groups in one day.
As a brand jointly launched by Cyrus and Huawei, the product advantages of the AITO series of models are reflected in smart driving and cockpit capabilities. It is understood that the new M7 adds a lidar and is equipped with HUAWEI ADS 2.0high-order intelligent driving system, which can achieve high-speed and high-order intelligent driving in urban areas without relying on high-precision maps.
Yu Chengdong said that the new M7, equipped with HUAWEI ADS 2.0 high-order intelligent driving system, is expected to achieve high-speed, urban high-order intelligent driving that does not rely on high-precision maps, and urban intelligent driving assistance (urban NCA) will achieve a nationwide experience. At the same time, the new M7 has 27 sensing hardware, combined with the high-performance computing platform and Huawei's self-developed anthropomorphic algorithm to achieve full scene and all-weather perception of dynamic and static targets (including abnormal objects).
In 2022, AITO sold 78081 vehicles for the year, 72% of which came from the M5, with a cumulative sales of 56855 vehicles and 21226 M7 vehicles. After entering 2023, AITO officials have rarely released delivery data, or the market performance is not as good as expected. Retail data show that only 3222 vehicles were sold in August, down 67.9% from a year earlier. Although the M5 smart driver version was launched, the effect on sales was not obvious.
After the unprecedented boom in the mobile phone business, Huawei's auto business is in urgent need of a shot in the arm to complete the rebound. At present, it is true that the new M7 has received less attention from consumers, but it may take more time to verify whether it can directly drive sales growth. Today, ideal Automobile released the latest weekly sales list, the AITO ranked the bottom, only 300 vehicles.
In addition to the new M7, M9 is also the highlight of AITO. It is understood that the M9, based on the newly built D-class luxury SUV platform, will be equipped with all-aluminum chassis, intelligent cockpit, intelligent driving, Huawei megapixel wisdom headlights, Huawei AR HUD, Huawei AI model, etc., with a pre-sale price of 50-600000 yuan, and will be officially released in the fourth quarter of 2023.
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