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Focus on the "mom" market! Polar fox koalas are sold from 131800 RMB

2024-07-18 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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Beijing Automotive New Energy's polar fox koala was officially launched on September 20, with a total of four models with a price range of 13.18-169800 yuan. The new car positioning pure electric compact MPV, using a four-seat design, focusing on the "mother" market, is the first pure electric parent-child model specially designed for the mother-and-child market, and a five-seat version will be launched later.


In terms of appearance, the overall shape of the new car is round and plump, which continues the family design language of the ARCFOX polar fox alpha model as a whole. Specifically, the front face of the new car is designed with a closed front grille, with split headlights on both sides, a narrow daylight design on the upper part, and a fog lamp on the upper part of the lower square. there is a through grille decoration between the fog lamp frames on both sides of the front bar, and the bottom is equipped with spoiler design, which looks very avantgarde as a whole.

On the side of the body, the shape of the new car is also more round, the left side is the conventional front and rear flat door, but the right side is the use of side sliding door type rear door structure, and the side sliding door has no door handle, which is electric induction type, which makes it more convenient for Bao Ma to get on and off. In addition, the new car also has the characteristics of short length and long wheelbase. The length, width and height of the new car are 4500/1870/1655mm and the wheelbase is 2820mm, which exceeds BYD D1 of the same class. As a reference, BYD D1 wheelbase is 2800mm.


In the rear part, the shape of the new car is relatively simple, using through-type taillight decoration design, while the taillight introduces C-type design elements to further enhance the vehicle identification. In addition, the roof of the new car has a protruding large tail wing, the rear enclosure echoes the front enclosure, a decorative plate with a set of colors, and the interior of the U-shaped rear bumper also uses a collision color design.


In the interior part, the shape and layout of the center console in the car is simple and three-dimensional, equipped with a suspended dashboard and a large central control screen, the round air outlet at both ends is decorated with metal texture, and the three-frame flat-bottomed steering wheel is wrapped in two-color leather. It has a good sense of grade. In terms of seat layout, the new car adopts the 4-seat layout of 2x2. In addition, due to the "mother-child friendly" concept of the new car owner, the back row of the car will also provide baby seats with mercury-free ultraviolet germicidal lamps and other configurations. In terms of power, the new car is equipped with a drive motor with a maximum power of 120kW and a lithium iron phosphate battery pack of Ningde era with a matching capacity of 58.8kwh, with a range of 500km under CLTC conditions.


Considering the positioning and price of the new car, the new car will compete with Baojun Yunduo (price range of 9.58-123800 yuan), BYD dolphin (price range of 11.68-136800 yuan), Ola good cat (price range of 12.98-165800 yuan) and other models.

In November last year, Beijing New Energy Automobile Co., Ltd. officially registered and established the Weibo account "KAOLA". In January this year, the first pure electric parent-child model specially designed for the mother-and-child market under Jihu Automobile was officially launched. due to the relatively small market positioning of the new car, the new car is obviously different from the polar fox in appearance, and the koala is more like a new attempt by BAIC Langu Landscape car, focusing on the mother market.

BAIC New Energy was established in November 2009. since then, it is mainly oriented to B-end markets such as taxi, car-hailing and car rental industry, relying on cost-effective EU and EX series. In September 2018, BAIC New Energy went public through backdoor vanguard shares, and then changed its name to "BAIC Blue Valley New Energy Technology Co., Ltd.", followed by the launch of the high-end brand ARCFOX Polar Fox, which is also BAIC's new energy vehicle brand.

According to the official website, polar fox currently owns three models: Alpha S, Alpha S HI and Alpha T. In May this year, BAIC New Energy upgraded the new HI version of Polar Fox Alpha S to "Polar Fox Alpha S advance version" and reduced the price by 100000 yuan to 329800 yuan. However, as the first production car equipped with Huawei HI smart car solution, although the price discount of 100000 yuan, but the car sales at the end of the market is not eye-catching. Data show that from January to August this year, the cumulative delivery of Polar Fox was only 12100. Among the subdivided models, Alpha S sold 8062 vehicles and Alpha T sold 3782 vehicles.


The koala can be seen as the first car built by the polar fox based on the scene. From the positioning of the new car, the new car cuts into the relatively niche Bao Ma market, similar to the Euler brand of Great Wall, but also focuses on female consumers. The difference is that koalas cut into the more niche market for smart parent-child cars, while Euler is positioned to "love women more", compared with a broader market.

Of course, for the current era of more and more homogenization of smart cars, polar fox koalas do not follow the usual path, and it may be a good choice to sprint sales by cultivating new brands. It should be noted that at present, the intelligent parent-child car market is still in a blank stage, although the blank field can make more room for BAIC new energy, but on the other hand, as a bulk consumer goods, under a blank market, the market needs to be cultivated and verified, whether the koala model which depends on the parent-child conceptual design can attract more consumers' attention and love. At present, it is still doubtful whether consumers are willing to buy the new car after it is launched, and it still needs more time to verify.

According to Dai Kangwei, general manager of BAIC New Energy, polar fox koalas have received 5206 orders since the pre-sale began.

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