On September 22nd, AITO officials made a public response to questions posted online.
The original reason of the matter is that when an ideal automobile worker recommended the L7 model, he carried out a series of "popular science" for the M7, questioning the performance of the M7 non-new platform development, "oil to electricity", suspension chassis, shock absorber, ultimate load bearing and so on. This series of expressions caused hot discussion on the Internet.
As a result, the AITO question world made a public response to six aspects.
In the end, AITO did not forget to use the slogan of "far ahead".
On September 12, the new AITO M7 officially released and announced the price, offering two versions of big five and six, with a price range of 24.98 to 329800 yuan, which falls in the same price band as the medium-sized SUV M5 of the same brand. This price means that the starting price of the new model is 70,000 yuan lower than that of the previous version, and 40,000 yuan lower than that of the M7 after the price cut in January.
As a brand jointly launched by Cyrus and Huawei, the product advantages of the AITO series of models are reflected in smart driving and cockpit capabilities. It is understood that the new M7 adds a lidar and is equipped with HUAWEI ADS 2.0high-order intelligent driving system, which can achieve high-speed and high-order intelligent driving in urban areas without relying on high-precision maps.
Yu Chengdong said that the new M7, equipped with HUAWEI ADS 2.0 high-order intelligent driving system, is expected to achieve high-speed, urban high-order intelligent driving that does not rely on high-precision maps, and urban intelligent driving assistance (urban NCA) will achieve a nationwide experience. At the same time, the new M7 has 27 sensing hardware, combined with the high-performance computing platform and Huawei's self-developed anthropomorphic algorithm to achieve full scene and all-weather perception of dynamic and static targets (including abnormal objects).
Officials say the new M7 spends 500 million yuan on body safety, chassis and performance, space design and layout, smart driving and smart cockpit upgrades, such as front and rear suspension double FSD variable damping shock absorbers, newly adjusted chassis adjustment, interior space and seat comfort optimization, intelligent torque adjustment 2.0 system, etc. In addition, the new M7 revamped the welding production line, accounting for 24.4% of submarine-grade hot-formed steel and 80.6% of high-strength steel and aluminum alloy.
By comparing the competitive data to show the advantages of the product, it is nothing new in the automobile circle in recent years. The new M7 is no longer a five-door six-seat model, but also a new five-door five-seat model. In terms of size, the boundary M7 is closer to the ideal L7. The length, width and height of the former is 5020/1945/1760mm and the latter is 5050/1995/1750mm.
It is not difficult to see that the five-seat version of the new M7 will become the main push model, with a starting price of 249800 yuan, which is 70, 000 yuan lower than that of the 2022 M7. The market performance brought by the price is intuitive. It is understood that the number of orders for the new M7 continues to rise, more than 15000 in less than 24 hours on the market, and the daily orders for the new M7 reached 2000 and 2700 respectively on the 16th and 17th. Of course, the price of the new M7 goes down to the same range as the M5, which will also affect the market performance of the M5.
At present, it is true that the new M7 has received less attention from consumers, but it may take more time to verify whether it can directly drive sales growth. Today, in the latest weekly sales list released by ideal Motor, the AITO ranked at the bottom, with only 300 vehicles, of which the ideal L7 sold 3225, while the M5 and M7 sold 374,350 respectively.
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