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Go public and reduce the price! The new smart genie # 1 starts at 199900 RMB.

2024-04-13 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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Recently, 2024 smart genie # 1 launched, the new car is positioned as a small SUV, a total of Pro+ version and Premium version of two models, the price range of 19.99-225900 yuan. Compared with the price of the old model, it has been reduced by 9300 yuan and 19100 yuan respectively. In addition, according to the official poster, during the period from September 23 to October 31, 2023, the purchase of 2024 smart genie # 1 will also enjoy 5000 yuan of final payment deduction, points reward and other benefits.


In terms of appearance, it still maintains the previous smart genie # 1 design style, using a round shape to highlight the lovely flavor of the vehicle. The front face is designed with triangular headlights and the middle is equipped with through-type LED lamp group, which greatly improves the visual width of the vehicle. The front is surrounded with larger vents, and the dynamic vents on both sides are designed to greatly enhance the fashion sense of the vehicle. The body color is available in white, silent black and cyber silver, while the Premium version offers paid options of laser red, lumen yellow, quantum blue, timeless green, pop powder and matte gray at prices ranging from 3000 yuan to 12000 yuan.


In terms of body size, the length, width and height of the new model is 270x1822x1636mm and the wheelbase is 2750 mm. In terms of configuration, as a new model, the new car adds electronic child locks, new driving recorders, custom steering wheel buttons, CSD startup speed and other functions. In addition, the 2024 smart Wizard # 1 is equipped with frameless doors, immersive canopy, active air intake grille, rainfall-sensitive front wiper and other external configuration functions. Premium version has additional functions such as blind area monitoring, automatic parking assistance, rear window privacy glass, rearview mirror Logo floor lamp and so on.


The interior part, similar to the 2022 model, also uses D-type three-format multi-function steering wheel with narrow bar type full liquid crystal instrument, with suspended central control screen to enhance the overall sense of internal grade. In terms of power, the new car will be equipped with a permanent magnet synchronous drive motor with a maximum power of 200 kilowatts, a peak torque of 343 Nm and an acceleration time of 6.7 seconds for 0-100 km / h. All the batteries are equipped with 66 kWh ternary lithium batteries as energy storage devices, of which the pure electric mileage of the Pro+ version of CLTC is 535km and the pure electric mileage of Premium version of CLTC is 560km.


Relevant data show that the smart brand is a small car brand released by Mercedes-Benz earlier. In 2019, Geely Holdings acquired a 50 per cent stake in smart. At the beginning of 2020, Mercedes-Benz and Geely jointly established Zhi Motor Automobile Co., Ltd., each holding 50% of the shares, operating and developing the smart brand. On June 6, 2022, Geely and Mercedes-Benz jointly developed the first model, smart Spirit # 1, with a price range of 18.16-226600 yuan. The car is based on the SEA vast architecture, the appearance and interior design are from Mercedes-Benz, Geely provides SEA vast pure electric architecture and overall engineering research and development. The second model, smart Spirit # 3, went on sale in June this year, and the new car launched four equipped models with a price range of 20.99 yuan to 289900 yuan.


As the first mass production model launched after the electrification transformation of the smart brand, the smart elf # 1 model is highly expected. However, after the launch of the new car, its market performance is not bright. Relevant data show that the cumulative sales of smart elf # 1 were 9026 in 2022, 1740 in the latest August of 2023, and 26225 from January to August of 2023. If the sales are not satisfactory, the financial results are naturally not good. According to the data, the operating income of Smart Motor in 2022 is 1.856 billion yuan, the net profit is about 1.459 billion yuan, and the total debt is 7.07 billion yuan. In the first half of this year, the operating income was 5.211 billion yuan, the net profit was 661 million yuan, and the total debt reached 13.36 billion yuan. To this end, officials announced in July that they would start a round of financing, with plans to raise $250 million to $300 million to accelerate the global development of the brand. On September 13th, smart signed a cooperation with the domestic lithium mining giant and received an investment of 150 million US dollars from Tianqi Lithium Industry.

Return to the 2024 smart genie # 1, although the price of the new car has been reduced compared with the old model, but in the 20-300000 yuan market segment, consumers also have a lot of choices. Whether the 2024 smart genie # 1 can be favored by the market remains to be seen.

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