On September 25th, the tank brand's tank 400Hi4-T was officially launched, and the new car launched a total of two models with a price range of? The large SUV in the positioning of the new car is based on the non-load-bearing body, and the power is equipped with a plug-in hybrid combination of 2.0T+P2 motor and 9HAT, and the pure electric life under WLTC condition exceeds that of 105km.
In terms of appearance, the new car adopts the popular "machine armor" style, and the overall appearance style is relatively rough. Specifically, the front face of the new car is outlined with a large area of strong straight lines, the grille presents a "T" shape, and the interior is decorated with sturdy double-banner chrome plating, which is integrated with the headlight group to form an integrated visual effect, with a high degree of recognition. The front bumper of the new car is designed with forward protruding shape, and the bottom is equipped with black guard plate, which further enhances the off-road flavor.
On the side of the body, the new car is also designed in machine armor style, with strong lines, protruding wheel eyebrows and decorated with rivets, C-column oblique design, with strong flavor of the whole off-road vehicle with rear privacy glass. In the rear part, the new rear light group is arranged vertically and vertically, and the LED light source is quite eye-catching, with external spare tires and angular rear bumpers to make the vehicle more armored, while the rear door still adopts the traditional lateral opening and closing design of the hard off-road vehicle, with the word "Tank 400" on the rear.
In terms of size, the length, width and height of the new car are 4985/1960/1905mm, the wheelbase is 2850mm, and the positioning is medium and large SUV. From the point of view of product positioning, Tank 400 is between Tank 300 and Tank 500, but its wheelbase is similar to Tank 500 system. For comparison, the tank has 5070/1934/1905mm in length, width and height, 2850mm in wheelbase, and medium and large SUV in positioning.
In terms of interior decoration, the overall design of the new car is relatively simple, equipped with a new generation of intelligent four-wheel drive system, and with locking function. The car is equipped with 12.3in LCD meter + 16.2 inch super central control screen + HUD look-up display + streaming media rearview mirror to bring a more technological driving experience. In terms of power, the new car is equipped with a 2.0T+9HAT hybrid system with a maximum engine power of 180kW and a maximum torque of 380N ·m.
Tank brand is a high-end off-road brand of Great Wall Automobile, which was launched in April 2021. Up to now, there are two models of tank 300 and tank 500. among them, tank 300 was put on the market in December 2020, positioning compact SUV, and its current price is 19.88-302800 yuan, which is the most important volume model of tank brand at present. The tank 500 will be launched on March 18, 2022 and will be positioned as a medium and large luxury off-road SUV with a current price of 33.5-395000 yuan.
According to the FIFA data, the tank brand sold a total of 76251 vehicles from January to August in 2023, of which 62240 were tanks, accounting for 81.63% of the total sales, compared with only 8952.
It should be noted that the off-road market is extremely hot at present. Data show that the sales of domestic off-road vehicles in 2020 is about 170000, and the penetration rate in the passenger car market is not high, but in 2022, the domestic production of hard off-road vehicles has increased to 231700, an increase of 17% over the same period last year, and the demand is 210200, an increase of 25.8% over the same period last year.
As the competition in the car market enters a white-hot stage, in addition to the tank brands under Great Wall Motor, including Dongfeng Fighter and BYD equation Leopard, are all laying out this market. As for what kind of war will be aroused in the off-road vehicle segment market after the tank 400Hi4-T is listed, it remains to be seen.
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