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It's the boss again! Faraday's future fourth car owner is born.

2024-05-30 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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Following Faraday's future delivery of a third FF 91 2.0 Futurist Alliance last month, it welcomed a fourth owner in October.


On October 1, Faraday Future officially announced the delivery of the FF 91 2.0 Futurist Alliance model to FFIE's long-term investor and the founder of the world's largest American Halloween clothing supplier group. At the same time, officials say FF will hold weekly "delivery Co-creation Day" events in October, which will also be attended by four car owners. In addition, FF stressed that the most critical strategic goal at present is scale and high-quality delivery.


On Faraday's future delivery-related news, Jia Yueting forwarded the blog post and commented: thanks to the increasing number of super-pinnacle users who resonate with FF and share the same philosophy and belief in the luxury AI tram industry, together to build FF into a subverter of traditional ultra-luxury car civilization and the pioneer of the super pinnacle market of extreme luxury technology.


It is worth noting that from the perspective of Faraday's future delivery of four FF 91 owners, they are all well-known figures from various industries. On Aug. 14, FF delivered its first flagship product, FF 91 2.0 Futurist Alliance, to its first pinnacle user. It is understood that the first delivery user is Private Collection Motors, the largest luxury car dealer in Southern California. The dealer representative said on the day of delivery: "I am keen to collect luxury cars, we only choose the best brands to cooperate", "FF is a new generation of industry representatives, it opens the future of the travel industry." The second owner is American real estate agent tycoon and Netflix star Jason Oppenheim, and the third owner is star agent Kelvin Sherman, who is the agent of many top stars such as Kendall Jenner and Justin Bieber.


It is true that the owner of the delivery is a high-quality owner, but the scale is still too limited. At this rate of delivery, it is far from alleviating Faraday's shortage of funds in the future. Data show that Faraday's cumulative net loss in the future is $1.3581 billion from 2019 to 2022. Faraday's future net income in the first quarter of this year was $6.5 million, with a quarterly loss of $153.1 million. The net loss for the second quarter was $125 million. As of June 30, 2023, Faraday's future cash totaled $17.89 million and current assets totaled $106 million.


In order to build cars, Faraday has also invested a huge amount of money in the future, and it also said recently that Faraday has invested about $3 billion in future car construction. On Faraday's future, Matthias Aydt, the incoming global chief executive of FF, said: he will focus on working with suppliers to achieve common interests, and I will lead the team to improve internal processes and systems. While increasing sales, we will strive to improve the entire value chain by managing continuous production and sales. Finally, I will strive to improve our operational efficiency, simplify internal and external collaboration, and maximize the economic performance of FF 91 2.0.

Of course, officials are also optimistic about their products, revealing that they will adopt a dual home strategy between China and the United States in the future. the ability to enter the Chinese market is "unique" among Rolls-Royce, Ferrari, Bentley and Maybach and other ultra-high-end carmakers, focusing on "improving profit margins, raising car awareness, and building brand strength."


Related data show that: Faraday's first future model, FF91 2.0 Futurist Alliance, went on sale on May 31 this year. A total of three new models, FF91 2.0, FF91 2.0 futurist version and FF91 2.0 futurist Alliance version, were launched at a price of $309000, or about 2.2 million yuan.


Judging from the price of FF91, it is not easy to get certain sales in the Chinese market. After all, Faraday still lags behind Maybach, Rolls-Royce and other ultra-luxury brands in terms of product experience and brand accumulation in the future. In addition, the price is as high as 2.2 million yuan, which is destined to be followed by only a small number of groups. In addition, as founder Jia Yueting himself, he is also heavily in debt and has been listed as an executor of bad faith many times. Looking at the overall environment, Tesla has occupied most of the market share of the new energy market in the United States, and there are also many new car-building forces in China that occupy most of the market share. It is very difficult for FF91 to stand out. All in all, the future of FF is not optimistic.

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