AutoBeta(AutoBeta.net)10/19 Report--

On October 19th, the new large SUV-- M9 of AITO Automobile was officially unveiled. The new car will be equipped with Hongmeng 4.0 cockpit, and Huawei ADS high-end self-driving assistance will also be better than the M5 model, with an estimated price range of 50-600000 yuan. The new car will go on sale in December this year.

In terms of appearance, the new car adopts a new design style. specifically, the front face adopts the closed grille shape common on new energy models, and the polygonal headlights on both sides are connected by the central light belt, and the trapezoidal air intake grille that runs through the bottom is surrounded before the fitting. the whole looks very refined and broadens the visual width of the front face at the same time. However, the pure electric version of the new car and the extended version have some differences in the internal structure of the intake grille that surrounds the bottom of the front, so as to improve the identification of different power versions. In addition, officials say the new car has Huawei xPixel smart lights that can project text, patterns and even animation effects.

On the side of the body, the new car is designed with relatively straight lines, and the front and rear fenders protrude slightly from the body, full of muscle. The new car uses hidden door handles and two-color 21-inch multi-spoke rims, and the outline of the window is decorated with silver strips, together with the silver decoration at the bottom of the door and the design of the collision roof, which adds more luxury and hierarchy to the side. In terms of size, the length, width and height of the new car are 5230/1999/1800mm and the wheelbase is 3110mm. In the rear part, the rear shape of the new car is very broad. The new car is designed with a large number of horizontal lines, and the polygonal tail light groups on both sides are also connected with LED lights, which echoes with the headlight group, and then surrounds the silver trim panel at the bottom, making the new car look more layered.

In the interior part, the new car also adopts a new design style. Previous espionage photos showed that the new car was wrapped with a large number of wood and leather materials, while the center console adopted a symmetrical aesthetic design with an Oneglass triple screen design and an AR HUD display. In terms of seat layout, the new car will adopt three rows of seats, of which the second row is equipped with independent seats, and the third row is equipped with cup holder, seat electric adjustment, air conditioning outlet and stereo and other configurations.

In terms of power, the new car will provide extended range and pure electric two sets of power systems, of which the pure electric version uses a dual motor layout, with a maximum power of 160 kilowatts for the front motor and 230 kilowatts for the rear motor; the incremental hybrid model is equipped with a 1.5T engine with a maximum power of 112 kilowatts, and the motor parameters are consistent with the pure electric version. In addition, the two sets of power are equipped with ternary lithium battery pack, but the specific capacity has not been announced.

As Huawei's deep-empowered AITO boundary, data show that the cumulative sales of Selis new energy vehicles in 2022 was 135100, an increase of 225.9% over the same period last year. Since the start of delivery in March 2022, the QQ series has sold more than 75000 vehicles a year, making it the fastest growing new energy vehicle brand. However, after entering 2023, its sales did not continue the trend of rapid growth in 2022, but began to show a downward trend.

According to the sales data of MFC, in the first half of 2023, the cumulative wholesale sales of M5, M5 EV and M7 models were only 232.46 million, of which M5 sold more than 10,000 vehicles, while M7 sold poorly, only 432 in June.

On September 12, the new M7 was officially released and announced its price. The car is available in two versions with big five seats and six seats, with a price range of 24.98 yuan to 329800 yuan, which falls in the same price band as the M5 of the same brand medium-sized SUV. This price means that the starting price of the new model is 70,000 yuan lower than that of the previous version, and 40,000 yuan lower than that of the M7 after the price cut in January.

The launch of the new M7 has also achieved good results. On October 15, AITO announced that the new M7 had more than 60, 000 orders in its first month on the market. At present, the Selis factory has added production shifts, 22 hours a day continuous production and double-shift operation mechanism.

As for the question of whether the M9 will become a popular style after its listing? As the latest flagship model, Yu Chengdong said earlier, "the M9 is not only the best SUV within 10 million, but also the most powerful SUV on the road." From the point of view of the positioning and pre-sale price of the new car, the new car will compete directly with the ideal L9 (the price range is 42.98-459800 yuan). Considering that the final price of the new car has not yet been announced, it is impossible to judge whether it will become a popular style. However, Automotive Industry concern believes that if the new car pricing directly refers to the ideal L9, the M9, which is backed by Huawei, is indeed likely to become a popular style.

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