Recently, many netizens on the Internet have released an advertisement about being photographed in the Ji Yue 4S store. The promotional map reads: regret buying "Special"? Here's your chance! Tesla car owner purchase Ji Yue 01, that is, enjoy 2000 yuan car purchase subsidy, can be superimposed to enjoy other car purchase rights and interests in the same period. At the same time, the bottom of the promotional map also reads "leading generation of smart driving, better understanding of your voice interaction than TA, sports and the real golden balance, welcome to the store experience." This propaganda technique has instantly aroused the attention of many netizens on the Internet.
In this regard, some netizens said: I did not expect that the goal of Ji Yue 01 is so clear, the car has not yet been on the market, the exhibition car has arrived at the store, and directly put on the "war flag" to Tesla. Another netizen said: "there is no need for this poster. The drawback of this mode of operation is to prove that Tesla is more valuable and his new car is less valuable."
In addition, some netizens pointed out: the extremely new car just launched such an activity, just at this time node Tesla "introduction subsidy" is about to end, it seems to be very attentive. It's just that the exchange subsidy of 2000 yuan feels almost meaningful after all. if there can be five or six thousand, it will be in place. Some netizens even said: it doesn't matter to make the right bid with great fanfare, the key is whether the brand image and positioning can meet the needs of the target customers.
Relevant data show that Ji Yue 01 started pre-sale on Sept. 19 with an advance price of 259900 yuan, and the new car will go on sale on the 27th of this month. It is understood that the "Ji Yue" brand is jointly established by Geely and Baidu, and the first model is named "Ji Yue 01". As for the definition of the name "Jiyue", the official said that it implies the extreme performance of intelligent cars and the leapfrogging of intelligent technology, and is committed to establishing a full-scene closed-loop system covering "product research and development, manufacturing, market operation, and user service". To create a benchmark high-end intelligent travel experience for users.
Earlier, the two sides established the "Jidu" brand in 2021, and the emergence of the "Ji Yue" brand, or due to the production qualification problem, Baidu had to change the "Ji du" to "Ji Yue", and it was only natural to use Geely's qualification for mass production and listing. According to the plan, Geely Group will be responsible for the production and manufacture of Ji Yue Automobile products, and Baidu Group will provide services for Ji Yue in terms of AI technology capabilities such as smart cockpit, intelligent driving and Wen Xin Yi Yan.
Ji Yue 01 is located in medium and large cross-border SUV, and its appearance follows the earlier design style of Jidu ROBO-01 concept car, and the overall appearance is more round and plump. The front face is equipped with a closed intake grille, and both sides are equipped with U-shaped LED daylight belt design. After lighting, the vehicle is highly recognizable. The lower encircling position is designed with a black guard plate with trapezoidal distribution, and the interior is a heat sink. In terms of size, the length, width and height of the new car are 4853/1990/1611mm and the wheelbase is 3000mm. In terms of power, it provides single-motor two-drive version and dual-motor four-wheel-drive version, among which, the maximum power of single motor is 200kW, the maximum power of dual-motor version is 200kW, the maximum power of dual-motor is 400kW, the fastest acceleration time is 3.8s; ternary lithium battery and lithium iron phosphate battery are provided, and the maximum range of CLTC is 720km.
It is worth noting that at present, the major car companies are committed to the development of the new energy vehicle industry. Tesla, as the leading enterprise of electric vehicles in the world, has naturally become one of the competitors that domestic car companies need to face. However, there are very few car companies that can really become Tesla's competitors. on the contrary, it is the price war strategy launched by Tesla after its localization that has caused great pressure on domestic car enterprises.
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