Nissan recently released its financial results for the first half of fiscal year 2023 (April 1, 2023 to September 30, 2023) and raised its revenue and profit forecasts for fiscal year 2023. Nissan's combined net income in the first half of the year was 6.06 trillion yen (about 289.929 billion yuan), with a combined operating profit of 336.7 billion yen (about 16.109 billion yuan) and an operating profit margin of 5.6 percent, according to the financial report.
Nissan said sales in other regions had risen sharply compared with the same period last year, except for the decline in sales in the Chinese market, which was affected by increased competition in the industry and the accelerated transformation of local brands to new energy vehicles. In addition, thanks to the improvement in operating performance and the year-on-year growth in overall sales, Nissan's revenue and operating profit increased significantly.
Makoto Uchida, president and chief executive of Nissan, said: "We have achieved considerable growth in operating profits in the closing year of the Nissan NEXT corporate transformation plan, which gives us confidence to achieve our goals and sustainable growth. At the same time, we will take strategic measures to improve our performance in the Chinese market, and plan to launch four new energy models in the Chinese market starting from the second half of 2024. These measures further highlight Nissan's ongoing commitment to the realization of Nissan's Vision 2030 (Nissan Ambition 2030). "
By the end of 2023, Nissan will put 10 locally developed new energy vehicles into the Chinese market, including Nissan and Qichen brands as well as Dongfeng brands, including four Nissan brands, and the first Nissan-branded new energy vehicles will be put on the market in the second half of 2024, Yamazaki Chuang Ping, president of Dongfeng Motor Co., Ltd., said at the new strategy conference of Dongfeng Motor Co., Ltd.
In addition, Chen Hao, executive vice president of Dongfeng Motor Co., Ltd., said: Dongfeng Co., Ltd. will develop the international market, and we will start from 2025. The first step is to set an export sales target of 100000 vehicles a year, including four self-developed Nissan brand New Energy models. For Dongfeng Nissan in the passenger car sector, Nissan and Qichen will carry out further brand differentiation positioning to achieve different product series and product value, and launch differentiated products that meet the needs of different consumers, Chen said. For Zhengzhou Nissan in the commercial vehicle sector, it will continue to focus on pick-up trucks and SUV to supplement and support the passenger vehicle business.
In 2003, Nissan and Dongfeng jointly established Dongfeng Motor Co., Ltd., China's largest automobile joint venture, and Dongfeng Nissan passenger car Company to specialize in the passenger car business. In 2004, Dongfeng Motor Co., Ltd. became the controlling shareholder of Zhengzhou Nissan through the acquisition of Zhengzhou Nissan shares, focusing on the commercial vehicle market dominated by pickups, and established Nissan (China) Investment Co., Ltd. in the same year to manage business in China together with Nissan headquarters, realizing the integration of business in China and developing into the fast lane.
In 2018, Nissan reached a sales peak in China, with annual sales of 1.564 million vehicles, up 2.9% from a year earlier, surpassing Toyota China and Honda China. Of this total, Dongfeng Nissan passenger cars (including Nissan / Qichen) sold 1.3011 million vehicles, up 2.8 per cent from the same period last year. Like many joint ventures, Nissan's sales in China have declined since 2019. In 2022, Nissan sold 1.0452 million vehicles in China, down 22.1% from a year earlier, of which Dongfeng Nissan passenger cars fell 20.9% year-on-year to 897900, falling below 1 million for the first time in seven years. After entering 2023, Nissan's situation in China is still fraught with crises, with Dongfeng Nissan passenger car sales in the first 10 months totaling 585800, down 25.86 per cent from the same period a year earlier. Dongfeng Nissan has fallen out of the top 10, according to data from the Federation of passengers.
It is understood that at present, Dongfeng Nissan passenger cars are mainly engaged in Nissan, Infiniti, and Qichen brands, of which Nissan brands account for the bulk of Nissan's sales in China. Models on sale include Xuanyi, Teana, Qijun, Xiaoke, Tuda, Jinke, Loulan and other models, supported by new and old Xuanyi, with a cumulative sales volume of 288600 vehicles in the first 10 months.
Nowadays, with the rapid rise of independent brands and the tuyere of new energy vehicles, the advantages of joint venture brands are becoming less and less obvious. In fact, the decline of German-Japanese joint venture brands has become a consensus.
According to the official website of Dongfeng Nissan, the only new energy models currently on sale are Ariya, Xuanyi electric drive e-POWER, Qichen V DD-i super hybrid, super hybrid drive Qijun and super hybrid drive Xuanyi. Ariya is the first pure electric SUV model to be launched on September 27th, 2022, which is a key link in Nissan's electrification process.
Data show that ARIYA Ariel was born in the cloud map intelligent pure electricity platform developed by Renault-Nissan-Mitsubishi Alliance, with a total of four configurations, with a market guidance price of 272800 yuan to 342800 yuan, and the first batch of new cars will be officially delivered to users in October 2022.
At the beginning of the listing, Takeshi Yamaguchi, vice president of Dongfeng Motor Co., Ltd. and general manager of Dongfeng Nissan passenger car company, expressed full confidence in Ariya, saying that Nissan would once again usher in the baptism of innovation and that Ariya would be the most suitable product for Chinese consumers. However, a year after its launch, sales of this product, which is most suitable for Chinese consumers, are not satisfactory, with an average monthly sales of about 300 units.
In order to change the status quo, on the occasion of Dongfeng Nissan's 20th anniversary in June this year, Dongfeng Nissan held an FAMILY DAY event in Huadu, Guangzhou, to review the company's development over the years and officially announce that it has entered a new "re-entrepreneurship stage", with the goal of challenging the joint venture new energy head camp in terms of sales volume.
In July this year, Qichen V DD-i super hybrid launched; not long ago, Qichen's first pure electric SUV model VX6 made its debut as a class 150000 compact SUV for household electric vehicles, which is expected to be officially launched on November 2. It is not difficult to see that under the new strategic deployment, Dongfeng Nissan is speeding up the layout of new electrified products.
However, whether these new models can save Dongfeng Nissan's falling sales and reputation remains to be seen. Under the siege of its own brand, it is not easy for Dongfeng Nissan to start a business again.
Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat
Global auto giant Stellantis Group has been exploring the possibility of working with Chinese electric carmakers, including zero cars, according to people familiar with the matter. In October of the same year, Stellantis Group spent 1.5 billion euros (about 11.5 billion yuan)
According to the National Enterprise bankruptcy reorganization case Information Network, upon the application of Weima Automotive Technology Group Co., Ltd. (hereinafter referred to as "Weima Technology Group"), the Shanghai No. 3 Intermediate people's Court issued (2023) Shanghai 03 Breaking No. 1041 Civil order on December 29th, 2023, and ruled to accept Weimake.
A few days ago, a number of auto bloggers revealed pictures that a domestic car factory is full of Civic Type R inventory cars, the appearance of the basic color matching is supersonic gray and champion white, in addition mixed with one or two rally red. It is rumored that due to the poor sales of Civic TYPE R, the car has been in the end market.
A few days ago, a letter from SAIC GM Wuling Motor Co., Ltd. on the adjustment of general manager and executive committee members showed that after discussion by the party committee of Shanghai Automobile Group Co., Ltd., the president agreed: Shenyang will no longer hold the post of general manager of SAIC GM Wuling Automobile Co., Ltd., recommending Lu Jun to become SAIC GM Wuling Motor.
Porsche doesn't smell good in China? 2023 ends with negative growth again! A few days ago, Porsche released the latest sales figures, showing that Porsche sold 320221 vehicles worldwide in 2023, an increase of 3% over the same period last year, of which the total delivery volume in China was 79283, although it is still the largest in the world.
On January 23, a new generation of Audi A3 family was officially listed, with a factory-directed price range of-10,000 yuan. The new car has launched a total of long-axis version of the hatchback (Limousine) and the standard axle version of the hatchback (Sportback) two models, the appearance design is consistent with the overseas version. Audi A3L is an "entry-level" model sold by Audi in China. From the appearance of the new car, the new Audi A3L continues the design technique of the overseas version in the overall appearance, the front iconic hexagonal large-size front middle net adopts honeycomb shape, and the shape of the headlamp group is similar to the boomerang, and the recognition is further improved after lighting. Both sides of the front of the car.
On the 28th, the National Bureau of Statistics issued a statistical bulletin on national economic and social development in 2019, in which the report shows that the number of civil cars in China has reached 260 million. Specifically, at the end of 2019, the number of civil vehicles in China was 261.5 million (including 7.62 million three-wheeled vehicles and low-speed trucks), an increase of 21.22 million over the end of last year. By the end of 2019, the number of private cars was 226.35 million, an increase of 19.05 million over the end of the previous year, and the number of civilian cars was 146.44 million, an increase of 11.93 million, of which 137.01 million were private cars, an increase of 11.12 million. Except.
BMW's latest F90M5 Thunder version is already available in China. Besides power, the biggest changes and upgrades compared to the ordinary M5 are the iDrive 7.0operating system and smart laser headlights. The page of iDrive 7.0human-computer interaction system is more concise, adopts new display and control concepts, pays more attention to the personal needs of drivers, and optimizes the attention control function. Simple layout, personalized display screen can provide effective information for drivers at the right time. The redesigned instrument combination shows that there is enough space for the part of the navigation map. The change of the face in front of the M5 is still quite.
Tesla claimed on a German-language website that the four-wheel drive version of Model 3 could save 5000 euros (37898 yuan) on fuel costs in five years. Tesla's claim was resented by Wettbewerbszentrale, a Munich-based regulator, which said Tesla's advertisement was considered misleading by Germany's fair competition regulator. Wettbewerbszentrale said the advertising language of Model 3 was "open-mouthed, lacking transparency and violating the rules on price transparency". Recently, Tesla has agreed to modify M.
According to the China Automobile Association, new energy vehicle sales experienced negative growth for the first time in July, with sales of 80, 000 new energy vehicles in that month, down 4.7% from the same period last year. From January to July this year, sales of new energy vehicles were 699000, up 40.9% from the same period last year. China Automobile Association predicts that sales of new energy vehicles in 2109 are expected to be about 1.5 million, an increase of 19.4% over the same period last year. In terms of brand segmentation, with the exception of Jianghuai New Energy, the other mainstream car companies' new energy vehicle targets are less than 50% of the annual sales target. The top three BYD, SAIC passenger cars and BAIC New Energy sold 162000 and 90, 000 vehicles respectively.