Wuling is one of the brands that are best at creating popular models, whether it is Wuling Hongguang, which is known as the magic car, or Wuling Hongguang MINIEV and Wuling colorful fruits produced and sold in the current market, and can the newly launched Wuling Xingguang become another popular style car of SAIC GM Wuling?
On December 6, Wuling Xingguang officially listed, the new car launched CLTC comprehensive mileage 150km, 70km two versions, the price is 105800 yuan, 88800 yuan. Wuling Xingguang is the first new energy car of the Wuling brand. This time, the model is a plug-in hybrid version, equipped with a plug-in hybrid system composed of 1.5L engine and motor, while the pure electric version will go on sale early next year.
In terms of appearance, Wuling Xingguang adopts the concept of star wing aesthetic design, and the overall style is avantgarde and fashionable, which is also a new design style of Wuling brand new energy models. Plug-in hybrid version and pure electric version use two different styles of front face, the former uses spread wing layout front grille, with more air intake holes, and with through-type LED light belt. The electric version of the model is a closed grille design, although they all use split headlamps, but the specific details of the lamp group are obviously different from the plug-in hybrid version.
The side of the car body, the overall line is smooth, and with the visual effect of lightning surface and slip-back styling design. In terms of the tail, the through-type star ring taillight has a certain sense of the future, and it is surrounded by a large area of black, and the overall style is also very athletic. In terms of size, the length, width and height of the car are 4835/1860/1515mm, the wheelbase is 2800mm, the length of the body is close to the BYD Seal and Deep Blue SL03 on the market, and the wheelbase is shorter than the latter two, positioning a medium-sized sedan.
In terms of interior decoration, the new car offers black, dark and light sand interior colors, with a 15.6inch central control screen and an 8.8inch LCD instrument. The central control screen is also equipped with rich social entertainment software such as iqiyi and QQ Music. At the same time, the console uses relatively straight lines of the center console to create a good sense of visual hierarchy. In terms of riding space, the front seat has a unique "recliner design", which supports 180 degrees reclining and flush with the rear cushion to form a recliner. The space capacity of the trunk is 540 liters, and a 33L hidden storage grid is set under the floor mat.
In terms of power, the Wuling Xingguang plug-in hybrid version is equipped with a Wuling plug-in hybrid system composed of a 1.5L engine and motor, with a maximum engine power of 78 kilowatts, a maximum torque of 130Nm, a battery capacity of 9.5kwh and 20.5kwh, a pure electric mileage of 70km and 150km (CLTC operating conditions), and a comprehensive fuel consumption of 3.98-4.09L for 100 km.
As a mixed-in model, Wuling Xingguang costs 8.88-105800 yuan, which competes with the market models such as BYD Qin PLUS DM-i (9.98-145800 yuan), Geely Galaxy L6 (11.58-149800 yuan) and Changan Qiyuan A05 (8.99-132900 yuan). However, compared with the above models, Wuling Xingguang has certain advantages in body size, and the lower starting price is in line with the market's understanding of the Wuling brand and can be included in the car purchase list of more users. however, it will take time to see whether this model can become another popular style in Wuling.
Retail data show that SAIC GM Wuling brand sold 664300 vehicles in the first 10 months of 2023, with the best-selling models being Hongguang MINIEV and Wuling colorful fruit, with sales of 189900 and 116300 respectively. At present, Wuling colorful fruit is the best-selling model of Wuling brand. In November sales, for example, Wuling colorful fruit sold 34573 vehicles, while Hongguang MINIEV sold 23518.
At present, the minicar market share is shrinking, Hongguang MINIEV is also beginning to be affected by this. The third generation macaron of Hongguang MINIEV went on sale on November 14, with an official price of 46800 yuan. As a modified model, the third-generation Macaron makes many adjustments to the appearance and interior design on the basis of the old model, especially to increase the maximum mileage to 215km, and supports slow charging and DC fast charging mode.
Hongguang MINIEV is favored by the majority of consumers by virtue of its price advantage, but more and more competitors join this market, coupled with other types of models continue to lower market prices, so that the halo of the "national magic car" is fading. That is why SAIC GM Wuling has launched models such as colorful fruits and Starlight, and has begun to launch different models for other markets in response to increasing competition.
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