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Lei Jun: Xiaomi builds cars and is determined to win.

2024-07-18 Update From: AutoBeta NAV: AutoBeta > News >


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On December 17, Lei Jun, chairman of Xiaomi Group, said in a face-to-face interview with CCTV that Xiaomi still has many advantages in making cars, because the essence of today's intelligent electric vehicles is the integration of the automobile industry and the consumer electronics industry. it is a big integration, so it is a challenge for Xiaomi to enter the automobile industry, and the overall difficulty is controllable.

Lei Jun said that three years ago, he felt that building a car was very difficult, and he was in awe of it, and laid down the principle of "being upright and strange", that is, fully respecting the laws of the automobile industry and using mature technology in the industry to ensure that the first car was done well. and then innovate on this premise. The second strategy is to "invest ten times as much." other car companies invest about three to four hundred people and two or three billion people to build a car. We hired 3400 engineers for our first car, and the entire R & D investment exceeded 10 billion, and we spent more than 10 times the investment. With such certainty, I did it in a determined way anyway. "

Lei Jun also said that there must be expectations for the first model of Xiaomi car, but the car is indeed very complicated, especially worried that it will not be popular at first, and that everyone will not buy it. What is more worried is that if everyone comes to buy it, they will have to wait for a year or two, and they will definitely be scolded. Behind this is all kinds of anxiety.

Earlier, Lei Jun said in an interview with the media that doing the automobile business is not for the "limelight". Now the electric car has changed from the machinery industry to the information industry. Coupled with the fact that some peers are already doing it, Xiaomi will be eliminated if it is not done. Xiaomi, from smart phones to smart homes and smart offices, is a fully intelligent ecology. If it is well integrated with electric cars, it will have a strong expansibility. When Guan Xuan entered the automobile industry market, Lei Jun also set up Flag: this is the last major start-up project in his life, and he is willing to bet all his reputation to lead the team to fight for Xiaomi car. As for the measures that may be encountered on the way to building cars, Lei Jun said bluntly, "We can afford it."

On March 30, 2021, Xiaomi founder Lei Xuan Xiaomi Group built a car. At the press conference, Lei Jun said: "Xiaomi car is the last major start-up project in my life. I am willing to bet all my reputation and lead the team to fight for Xiaomi car."

In September 2021, Xiaomi Automobile Co., Ltd. was officially established with a registered capital of 10 billion yuan. Lei Jun, chairman and CEO of Xiaomi, served as the legal representative. In November of the same year, the Management Committee of Beijing Economic and technological Development Zone signed a contract with Xiaomi Science and Technology, officially announcing that Xiaomi Motor had settled in Beijing Economic Development Zone. According to the plan, the Xiaomi automobile project will build Xiaomi automobile headquarters, sales headquarters and R & D headquarters, and will build a vehicle factory with an annual output of 300000 vehicles in two phases, with a production capacity of 150000 vehicles in the first and second phases respectively. The first car is expected to be offline and mass produced in 2024.

On November 15, Xiaomi SU7 appeared in the latest declaration catalogue of the Ministry of Industry and Information Technology, the declared model is pure electric car, the model is SU7 and SU7 Max, the product model is BJ7000MBEVR2 and BJ7000MBEVA1 respectively, and the production enterprise name is Beijing Automobile Group off-road vehicle Co., Ltd. Previously, the Internet rumored that Xiaomi will release Xiaomi car on December 26, but the news has not been officially confirmed.

In terms of appearance, the overall design language of Xiaomi SU7 is very concise and dynamic, the body profile is similar to Porsche Taycan, using slip-back styling design, its direct use of Xiaomi car logo. In the rear part, the millet SU7 uses the through taillight group shape, the rear logo is "xiaomi" pinyin style, the lower left corner is the "Beijing Xiaomi" logo, and the lower right corner is the "SU7" logo. It is worth noting that the rear bumper adds decorations of the same color as the car body to show a more dynamic style.

In terms of size, the length, width and height of Xiaomi SU7 are 4997 SU7 1963 / 1440mm, wheelbase 3000mm. In terms of power, Xiaomi SU7 is equipped with ternary lithium ion battery (Ningde era) and lithium iron phosphate battery (Xiangyang Fudi battery). The front and rear motor power is 220kW/275kW.

What are the advantages of Xiaomi car? At present, the information about Xiaomi cars is still very limited, it can be speculated that, as a technology company to build cars, Xiaomi cars should have an in-depth layout in terms of intelligence, especially in terms of self-driving. Previously, Lei Jun publicly said that Xiaomi self-driving will adopt full stack self-development, has now entered the testing stage, the goal is to enter the first camp of the auto self-driving industry in 2024. In addition, Xiaomi SU7 should support 100kWh battery + 800V, mileage and charging speed should be guaranteed, but it is not clear whether Xiaomi will build its own overcharge pile.

As for the price of the millet SU7, there is still no accurate information on the market, but in view of the fact that the millet SU7 is a medium and large car, coupled with the market speculation that the 100kWh battery + 800V power combination, the overall vehicle quality and configuration of the main selling model is about 25-300000, the top model may reach 400000. In addition, Xiaomi has been focusing on performance-to-price ratio, and in recent years has been speeding up the layout of high-end to reverse the impact of the market on Xiaomi, which basically rules out the possibility that Xiaomi's SU7 price is less than 200000 yuan. Of course, it is not certain whether Xiaomi will take it by surprise and give a surprising price to the market.

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