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Xiaomi PR refutes the rumor: the prices are all fake.

2024-06-17 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)01/05 Report--

Recently, a picture of the configuration and price of millet cars circulated on the Internet shows that the xiaomi SU7 C-class high-performance eco-tech car is officially scheduled, starting from 229999 yuan for SU7 youth edition, 259999 yuan for SU7 smart driving youth edition, 299999 yuan for SU7 eco-technology version and 359999 yuan for SU7 high-performance version. It is understood that Wang Hua has refuted rumors three times in the past few days to clarify the "price P map" of Xiaomi cars:

In response, Wang Hua released the "ultimate refutation of the rumor" this morning, saying, "until the end of the official launch of Xiaomi car products, all the information and posters with the version and price of Xiaomi cars are fake!" There can be no price and policy before the official release, do not believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined. How to evaluate whether the pricing poster you see is real? It's very simple to see if the official account of Xiaomi car has been sent, and see if I have sent it. "

Although Xiaomi Automobile officially unveiled Xiaomi SU7 on the Technology Day on December 28, Lei Jun did not disclose the price that is of particular concern to the outside world. Lei Jun said at the press conference: "Xiaomi car has the performance index not inferior to Tesla Model S, 0-100km/h acceleration, 100km/h-0 braking distance, top speed three indicators are not behind. So don't shout 99000, it's impossible! anyone with this kind of performance and configuration has to be more than 400000! so there is no need to talk about 149000, or respect for technology!" Earlier, Lei Jun also revealed that the price of Xiaomi SU7 is indeed a little expensive, but it is reasonable and will certainly exceed everyone's expectations in the experience.

According to the plan, Xiaomi SU7 will be launched in the first half of 2024, and from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low. First of all, as a "7" series product, Xiaomi SU7 positioning medium and large pure electric car, length, width and height are 4997/1963/1440mm, wheelbase 3000mm. Secondly, Xiaomi SU7 has been equipped with Xiaomi V6/V6s motor, which has been jointly developed with Liandian and Huichuan respectively, and the maximum speed of V6s and V6 motors has reached 21000rpm. In addition, such technologies include CTB battery body integration, 101V battery pack based on Ningde Kirin battery, 800V voltage platform (871V silicon carbide high voltage platform), 9000 ton integrated die casting machine, and so on. These configurations add up to basically determine that the price of Xiaomi SU7 will not be very low, but domestic consumers still hope to give a more ideal price. Therefore, the frequent outflow of the so-called millet SU7 price chart is actually the same performance.

However, from Lei Jun's explanation on the spot, it seems that he does not want to give a too low price. As a "7" series car, as a medium and large car, Xiaomi SU7 faces too many competitors, including Huawei Intelligence S7, extreme Krypton 007, Galaxy E8, Xiaopeng P7, Tesla Model 3, Jiyue 07 and so on. Tesla Model 3 has a very obvious brand halo and has just been modified, while other models are basically 5 meters long performance cars, which are not inferior to Xiaomi SU7. In particular, Huawei Smart S7 has the technical support of Huawei, which affects the market performance of Xiaomi SU7.

Of course, you don't have to keep an eye on Xiaomi SU7. As mentioned above, if Xiaomi can not give an ideal market price, consumers will naturally remove it from the purchase list, and based on the current market performance, Xiaomi SU7 wants to sell well, which requires an astonishing price while being ahead of the configuration. However, with a strong user base backed by Xiaomi fans, Xiaomi SU7 is more or less paid for, but Xiaomi cars should consider the market development in the next few years.

At the press conference, Lei Jun once again mentioned that Xiaomi car is the last time he gambled on all his wealth to start a business, and his determination and sincerity to build a car is self-evident. This is the same as Huawei. Earlier, there were many problems in Huawei's cooperation with Cyrus, and Yu Chengdong also faced a lot of pressure, but now the brand has a certain momentum, and as a newcomer in the car industry, Lei Jun should more or less pay a price for making cars.

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