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Polar Krypton: sales target of 200000 vehicles in 2024

2024-03-04 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)01/08 Report--

On January 8, 200,000 polar krypton production cars were officially delivered in Guangzhou Panyu delivery Center, which is the first polar krypton 007 delivered in South China. It is understood that polar krypton from 0 to 200000 units took 26 months, setting a new record for new car-building forces. At the scene, Lin Jinwen, vice president of polar krypton intelligent technology, revealed that thanks to the strong system capability, polar krypton will press the acceleration key, and the next 200000 will be completed within 12 months. This means that the sales target of polar krypton in 2024 may exceed 200000.

Polar Krypton, Geely's new intelligent pure electric car brand, was launched on April 15, 2011. the first model, ZEEKR 001, is based on Lecker ZERO Concept and is officially priced at RMB30.00-403000. On November 1, 2022, ZEEKR 009 officially launched, the new car is based on Geely SEA vast structure, positioning medium and large MPV, the official price is 49.9-588000 yuan. On April 12, 2023, ZEEKR X is listed as a compact pure electric SUV with a price range of 189800 yuan.

With the popularity of 001, extreme krypton soon occupied a place in the high-end pure electricity market, and launched 009 and extreme krypton X, but it did not achieve the desired market results, especially extreme krypton 009, as a pure electricity MPV, facing the direct competition of early entry potential D9 and Lanto dreamers, the price of up to 500000 is much higher than the latter two, while MPV is still a very small market to be developed in the current domestic market. Its large space and multi-purpose use are more popular among household users, but the high price obviously allows consumers to choose to watch.

007 is the first pure electric car of polar krypton, and it is also the first time that polar krypton has launched a household car in the mass market since its inception. On December 27th, Polar Krypton 007, the first car of Polar Krypton, was officially put on the market, with a total of four models with a price range of 20.99-259900 yuan. In addition, the top four-wheel drive performance version sells for 299900 yuan. It is understood that the polar krypton 007 based on SEA vast architecture of the PMA2+ platform production, positioning pure electric medium-sized cars, competitors including BYD Seal, Xiaopeng P7, Tesla Model 3 and so on.

In the power part, the polar krypton 007 is based on 800V architecture and will launch two sets of power systems of single motor and dual motor, in which the maximum power of single motor can reach 310kW, and the maximum power of motor before and after the dual motor version is 165kW and 310kW respectively; the comprehensive range of CLTC and CLTC is 688km and 870km respectively.

As a medium-sized pure electric car, competitors of Pole Krypton 007 will aim at Wisdom S7, Ji Yue 07, Xiaopeng P7, Feifan F7 and so on. Guan Haitao, CMO of polar krypton intelligent technology, previously said that polar krypton 007 will assume more responsibility. From the point of view of the pure electric medium-sized car market, the highest selling model is Tesla Model 3, which is 131520, BYD Seal is 80078 and Xiaopeng P7 is 41100.

In early 2023, Polar Krypton CEO an Conghui released an internal letter defining several key tasks for Pole Krypton in 2023, including the delivery target of 140000 terminals, the launch of two new products and the launch of globalization. By the end of December, polar krypton had sold a total of 118685 vehicles, up 65% from the same period last year, but it was still a long way from the target of 140000 vehicles, with a target completion rate of 79.12%.

In 2024, polar krypton needs to complete an average of 16000 vehicles per month to meet its annual sales target of 200000 vehicles. At present, there are four polar krypton models on sale. January sales of polar krypton are basically stable at about 6000 units, while polar krypton X is about 4000, while polar krypton 009 is a poor MPV with monthly sales of about 1000. As the new polar krypton 007, it is expected to become the latest best-selling model of polar krypton, and it should not be a problem if monthly sales are expected to stabilize at 4000.

In addition, an Conghui has also said that next year, polar krypton will release three new cars, all focusing on the mainstream market, which is also a cut from extreme krypton in the past to dig deep into minority market segments and find a competitive path of differentiation. Polar krypton will be committed to the mass mainstream household market. Polar krypton is rumored to be studying the possibility of returning to the US IPO in February, and recent moves are sending positive signals to capital markets.

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