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Brand pricing adjustment! The new polar krypton X cancels the five-seat rear drive.

2024-06-17 Update From: AutoBeta NAV: AutoBeta > News >


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January 10, 2024 polar krypton X officially launched, the new car launched a total of two models, respectively, five-seat four-wheel drive version and four-seat rear-drive version, all priced from 200000 yuan. It is understood that the polar krypton X is the third production car under the polar krypton car, which was launched in April 2023 as a compact pure electric SUV. At that time, it launched three models, namely, a five-seat rear drive with a price of 189800 yuan, and a five-seat four-wheel drive / four-seat rear drive with a price of 209800 yuan.

In other words, the 2024 polar krypton X cancelled the five-seat rear drive, and the threshold for consumers to buy a car was raised from 189800 yuan to 200000 yuan, but the previous price of 209800 yuan for the five-seat four-wheel drive / four-seater rear drive was reduced by 9800 yuan. The polar krypton X is the cheapest model under the polar krypton car. through this move, the polar krypton models are all on sale at more than 200000 yuan, while the polar krypton CEO an Conghui said publicly that it will not launch models smaller or cheaper than the polar krypton X in the future.

In terms of power, the polar krypton X provides optional single-motor rear-drive and dual-motor all-wheel drive models, of which the maximum power of the single-motor rear-drive model is 200kW focus CLTC with a range of 560 km. On this basis, the dual-motor model adds a front-drive motor with the maximum power of 115kW, with a comprehensive power of 315kW, a comprehensive torque of 543Nm, an acceleration time of 3.7s at 0100km / h and a CLTC mileage of 512km.

As a compact pure electric SUV, Pole Krypton X will compete with smart Genie # 1, Volkswagen ID.4 X/CROZZ, Toyota bZ4X and other models. It is understood that the price of Smart Genie # 1 is 18.16-279000 yuan, Volkswagen ID.4 X is 18.93-286300 yuan, and Toyota bZ4X is 199800 yuan. Figures show that 22372 Polar Krypton Xs were sold in 2023, compared with 33899 for Smart Elf # 1, 51719 for Volkswagen ID.4 and 13390 for Toyota bZ4X.

Before polar krypton X, polar krypton 001 and polar krypton 009 models were sold for more than 300000. An Conghui said that the product strategy of extreme krypton is to start from the most difficult, from luxury to take a differentiated line. Polar krypton 001 positioning luxury hunting sedan, polar krypton 009 is aimed at the MPV market, while polar krypton X is aimed at the compact luxury market.

After the polar krypton X, the polar krypton 007 became the fourth model of the polar krypton car, which officially went on sale on December 27th, 2023, with a price range of 20.99-259900 yuan. In addition, the top four-wheel drive performance version sells for 299900 yuan. It is understood that the polar krypton 007, based on the PMA2+ platform under the vast architecture of SEA, is the first pure electric car of polar krypton, and it is also the first time that polar krypton has launched a household car in the mass market since its inception. In the power part, the polar krypton 007 is based on 800V architecture and will launch two sets of power systems of single motor and dual motor, in which the maximum power of single motor can reach 310kW, and the maximum power of motor before and after the dual motor version is 165kW and 310kW respectively; the comprehensive range of CLTC and CLTC is 688km and 870km respectively.

On January 8, 200,000 polar krypton production cars were officially delivered in Guangzhou Panyu delivery Center, which is the first polar krypton 007 delivered in South China. It is understood that polar krypton from 0 to 200000 units took 26 months, setting a new record for new car-building forces. At the scene, Lin Jinwen, vice president of polar krypton intelligent technology, revealed that thanks to the strong system capability, polar krypton will press the acceleration key, and the next 200000 will be completed within 12 months. This means that the sales target of polar krypton in 2024 may exceed 200000.

In 2024, polar krypton needs to complete an average of 16000 vehicles per month to meet its annual sales target of 200000 vehicles. At present, there are four polar krypton models on sale. January sales of polar krypton are basically stable at about 6000 units, while polar krypton X is about 4000, while polar krypton 009 is a poor MPV with monthly sales of about 1000. As the new polar krypton 007, it is expected to become the latest best-selling model of polar krypton, and it should not be a problem if monthly sales are expected to stabilize at 4000.

In addition, an Conghui has also said that three new cars will be released this year, all focusing on the mainstream market, which is also a cut from the niche market in the past, looking for a competitive path of differentiation. Polar Krypton will be committed to the mass mainstream household market. Polar krypton is rumored to be studying the possibility of returning to the US IPO in February, and recent moves are sending positive signals to capital markets.

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