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SAIC Audi announced on its official Weibo that its Audi Q5 e-tron can enjoy a comprehensive car purchase discount of up to 55000 yuan, although the official time limit for the comprehensive discount has not been announced.

The Audi Q5 e-tron currently on sale ranges from 298500 to 432500 yuan. According to the highest comprehensive discount range, the Audi Q5 e-tron price range after the comprehensive discount is 243500-377500 yuan. In other words, the price of the entry-level model is about 240000 yuan after the discount.

On April 1 this year, 2023 SAIC Audi Q5 e-tron officially went on sale, with the launch of six conventional models with a price range of 298500-415500 yuan, and six new special-edition models with a price range of 331500-432500 yuan. Compared with the old model, the price of the 2023 Audi Q5 e-tron entry model has been reduced by 58000 yuan, so that the price threshold of the entry model has been lowered to less than 300000 yuan, while the price of 40 e-tron star / brocade machine A set and 50 e-tron quattro Honor machine A set has been reduced by 44000 yuan compared with the old model.

In terms of appearance, the new car continues the Audi classic polygon in the net design, the front face adopts the family's brand-new shield closed intake grille shape, the two sides are matched with a very sci-fi headlamp group, and the daylight adopts a flat C-shaped surround ceiling design. under the daylight is next to the far and near headlights, the light source is concentrated after lighting, and the recognition is extremely high. The lower fog lamp area is replaced by triangular panels and connected with black strips to make the vehicle more fashionable. On the side of the body, the lines of the new car are smooth, showing a trend of slipping from the C pillar, while the waistline also outlines a diving situation, creating a very moving visual effect. In the rear part, the design style of the new car is consistent with that of the Q4 e-tron. The narrow and slender light belt shape stretches the visual width of the whole rear, and the interior staggered LED light source has higher recognition after lighting.

In terms of interior decoration, the new car is equipped with a 10.25inch full LCD instrument with AR-HUD enhanced head-up display system, which makes it feel good about technology. In addition, the new car's central control screen has a built-in Audi connect Smart Internet system, which can support iterative upgrade of OTA, Tencent Ecological access and third-party APP. In terms of seat layout, the new car offers 6-seat and 7-seat seat layout options.

In terms of power, Audi Q5 e-tron offers two kinds of power: 40 e-tron (single motor) and 50 e-tron quattro (dual motor). Among them, 40 e-tron is equipped with rear wheel single motor, maximum power 150kW, maximum torque 310Nm, and CLTC mileage is 560km. 50 e-tron adopts a four-wheel drive system with two front and rear wheels, with a comprehensive maximum power of 225kW and a maximum torque of 460Nm. The mileage under CLTC condition is 550km and the acceleration time from 0 to 100km/h is 6.7s.

According to the official website, Audi currently sells new energy vehicles in China, including Q2L e-tron, A6L e-tron, Q4 e-tron, e-tron, Q5 e-tron and so on. Among them, Audi Q5 e-tron is SAIC Audi's second product and Audi's first domestic model based on pure electric platform, but its market performance is very mediocre. The data show that from January to October this year, the cumulative sales of Q4 e-tron, Q5 e-tron, e-tron and Q2 e-tron were 18295, 3816, 989 and 248 respectively.

Although SAIC Audi did not explain why Audi Q5 e-tron can enjoy a comprehensive discount of up to 55000 yuan, it is not difficult to guess that the launch of discount activities or to boost its sales, which also reflects the pressure on Audi in the electrified transformation.

As one of the luxury brands of Volkswagen Group, Audi is relatively slow in the pace of electrified transformation, and traditional car brands have suffered a significant impact under the offensive of new energy vehicles. Data show that Audi delivered only 12800 pure electric vehicles in China in the first half of this year, falling short of the monthly sales of the new head car builders. At the same time, Audi also lagged significantly behind BMW and Mercedes-Benz in the BBA camp, compared with BMW and Mercedes-Benz, which sold 44900 and 42200 pure electric vehicles in China in the first half of the year.

As for Audi Q5 e-tron after the highest discount of 55000 yuan, are consumers willing to pay for it? With the price of the entry version of the model at about 240000 yuan after the discount, the current models with the same price in the car market also include Volkswagen ID.6 series, Buick E5, Xiaopeng G6, Zhiji LS6 and other models. Generally speaking, even if the price of Audi Q5 e-tron falls to about 240000 after the discount, it still faces a lot of challenges in the car market.

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