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With the end of the year approaching, many car companies have once again started a price war to boost sales.

On December 1, Deep Blue officially launched a double 12 discount activity, that is, users who buy Deep Blue cars from December 1 to December 17 can enjoy a deposit of 1999 yuan to 8000 yuan for all models. This also means that the price of the whole series of Deep Blue models has been reduced by more than 6000 yuan.

In fact, this is not the first time that Deep Blue Automobile has launched a discount activity. After Tesla fired the first shot at a big price reduction in January, Hubei launched the automobile consumption subsidy policy again in March. In March, Changan Automobile official announced that Changan Deep Blue SL03 model will be upgraded again during the consumption season. In addition to a direct drop of 22000 yuan in price, it can also superimpose previously promised rights and interests, including local subsidies, store subsidies and so on. After the discount, the starting price of Changan Deep Blue SL03 model is as low as 149900.

On April 10, the Changan Deep Blue brand once again launched the brand anniversary celebration, which offered not only 12000 yuan in cash subsidy, but also 6000 yuan in financial subsidy and 4000 yuan in insurance cash subsidy. In addition, it also launched multiple user rights and interests worth 20, 000 yuan, including three power system warranty, free charging piles, etc., after subsidy, the price of Changan deep blue SL03 is 149900 yuan.

Of course, the frequent discount activities of Deep Blue Automobile may have something to do with its urgent need to increase sales and the current price war among car companies.

Relevant data show that Changan Deep Blue is a new energy brand released by Changan Automobile in April last year, mainly entering the middle and high-end new energy vehicle market. In March 2023, Changan Deep Blue changed its name to Deep Blue Automobile. As for the renaming, the official said: it is to make the brand clearer, and the rest has not changed. Up to now, Changan Deep Blue has two models for sale: deep Blue SL03 and Deep Blue S7. Changan Deep Blue SL03 is the brand's first model, launched on July 25, 2022, the new car positioning medium-sized car, a total of four models, the price range is 16.89-699900 yuan. The main competitors are Tesla Model 3, BYD Seal and other models. On June 25 this year, Deep Blue launched its second model, Deep Blue S7, with a new car positioning medium-sized SUV, and launched a total of five models with a price range of 14.99-202900 yuan.

After the launch of the two models, sales are not very hot, relevant data show that Changan Deep Blue SL03 latest October sales of 6514 vehicles, Deep Blue SL03 latest October sales of 8532 vehicles. And like most other new car-building forces, Changan Deep Blue is also in a state of loss. Data show that in the first half of this year, Deep Blue Automobile had a business income of 8.828 billion yuan and a net loss of 1.059 billion yuan. According to the official plan, more than two new products will be launched each year in the next three years, and a total of more than 12 new and modified models will be launched, moving towards the long-term goal of selling 1.5 million vehicles. According to this sales target, the current sales of Deep Blue is far from enough.

On the other hand, recently, a number of car companies have launched discount activities for their new energy models. For example, BYD launched an oil-to-electricity time-limited benefit under the name of Thanksgiving 6 million on December 1, with up to 20, 000 yuan in fuel transfer fund. BYD's models include Qin, Han, Tang, Song, Yuan and other models. On the same day, Zero cars also offered cash discounts of 5000-17000 yuan for its Zero C11, Zero C11 Super extended range, Zero run C01 Super extended range, Zero run T03 and other models. At the end of November, the new brand Jiyue Automobile, launched by Baidu and Geely, also announced a price cut of 30,000 yuan for Jiyue 01, which has been on the market for about a month. In this context, it is not difficult to understand that Deep Blue offers discounts.

However, as more and more car companies have launched promotional policies, it must be good news for consumers. But for car companies, price cuts mean that profit margins are being squeezed. In addition, in the context of big price cuts by car companies, consumers have more choices, which may not play a significant role in boosting model sales.

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