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Lei Jun: there is no opponent in Xiaomi SU7 500000

2024-07-18 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)03/03 Report--

Since the debut of Xiaomi SU7, the first model of Xiaomi car, the price of Xiaomi SU7 has been concerned by the majority of netizens.

Yesterday, Xiaomi car founder Lei Jun said in a personal Weibo post: Xiaomi SU7, who competes with the same partner? One netizen commented on the blog: there is no price, do not know who is the same file. Lei Jun then responded to netizens that there was no opponent in 500000. Lei Jun's disclosure also led to a heated discussion among netizens about the price of Xiaomi SU7.

In fact, this is not the first time Lei Jun has revealed the price of Xiaomi SU7. At the Xiaomi automobile technology conference on December 28 last year, Lei Jun gave a detailed explanation on the five major technologies of Xiaomi automobile electric drive, battery, large die casting, intelligent driving and intelligent cockpit. At the scene at that time, many netizens shouted 99000 yuan. Lei Jun also responded: do not shout 99000 yuan, it is impossible, the battery is particularly expensive, as long as it is 100 kilowatt-hour electricity, ternary lithium, Ningde era these three superimposed, it means a cost of more than 100,000 yuan, as long as the car using such a battery pack, the average price is more than 400000 yuan, not to mention 149000 yuan, or respect technology.

Earlier, when Lei Jun was warming up Xiaomi's car technical press conference, he issued an article and revealed that there was no final decision on the pricing of Xiaomi SU7. However, it is true that Xiaomi SU7 is a bit expensive, but please believe that what we are doing is "reasonably expensive" and will certainly exceed everyone's expectations in terms of experience. In addition, according to Xiaomi official recently released a perspective view of Xiaomi SU7, showing the vehicle's front suspension, balance bar, anti-tilting bar, front car, front motor and other design details. For this promotional picture, some automotive media have interpreted that: this configuration of millet cars can not be sold at a very low price.

It is worth noting that after Lei Jun revealed that there were no competitors in Xiaomi SU7 500000, a number of pictures about the initial pre-sale price of Xiaomi SU7 circulated on the Internet today, some showing 99000 yuan, some showing 369000 yuan, and some showing 599000 yuan. In response to this news, Wang Hua, general manager of the Public Relations Department of Xiaomi Group, refuted the rumor in a personal post. He said: "I just saw a few pictures, what a fake!" this can't be the picture made by our rice noodles. Not only the font is wrong and there is no rice mark, but also the screenshot of the official website is done in haste []. Of course, from this, we can see that everyone is very concerned about the price of Xiaomi car, don't worry, those who are willing to buy a car, and so on. I will reveal the news on time! "

Data show that: Xiaomi SU7 as Xiaomi's first model, the official positioning of its "C-class high-performance eco-tech car", the new car will be on the market in the first half of 2024. For the arrival of the new car, as the founder Lei Jun attached great importance, once said: "Xiaomi car has not inferior to Tesla Model S performance indicators, 0-100km/h acceleration, 100km/h-0 braking distance, the top speed of the three indicators are not behind." With regard to competitors, Lei Jun has responded that the new car does not have an accurate target vehicle, and hopes to be comparable to Porsche Taycan Turbo in terms of driving and other mechanical qualities, and Tesla Model S in intelligence.

At present, according to the news revealed at the official technical press conference, the positioning of Xiaomi's first model is not low, full of scientific and technological sense. What the final price of Xiaomi SU7 will be, this has yet to be announced by the authorities.

In fact, officials have also conducted an online survey on the pricing of the first model. In 2022, Lei Jun launched a vote on the price of Xiaomi cars on his personal Weibo. According to poll data released by Lei Jun, most netizens want Xiaomi's first car to be priced within 150000 yuan, while only a few want the price of Xiaomi's first car to be more than 300000 yuan. Of course, netizens hope that the low price of Xiaomi's first model has something to do with the price-to-performance tag laid down by Xiaomi mobile phones earlier, and hope that Xiaomi cars can follow the same price line as mobile phones.

Some netizens commented on the statement that there was no opponent in Lei Jun 500000, saying: the old routine, first let out a high price to raise expectations, the press conference gives a good price, directly win hemp. Another netizen said: just from the cost of hardware, 500000 will reach the peak, and then all the top is the brand premium and emotional value. And the one who can afford to spend this money is that it is worth it, one is willing to fight and the other is willing to suffer.

In addition, some netizens pointed out that it is really not easy to have no opponents within 500000. Far away, just one extreme krypton 007 may cause Xiaomi SU7 pricing to let Lei Jun "convince" executives overnight. Therefore, whether there can be no competitors in 500000 depends on the pricing of Xiaomi SU7. After all, there are no competitors, not only on product power, but also on performance-to-price ratio. If the pricing is appropriate, it is no problem for Xiaomi SU7 to have no competitors within 500000, but it is indeed very difficult to achieve 500000 of product power.

Also, Xiaomi SU7 as the first model of Xiaomi car, can be a hit, pricing is particularly critical. After all, at the present stage, the competition of new energy vehicle track is becoming more and more fierce, and the price of domestic mainstream pure electric cars is becoming more and more popular, and the price is constantly falling. In such an environment, if the price of Xiaomi SU7 is too high, it may not be conducive to Xiaomi car sales.

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