AutoBeta(AutoBeta.net)03/03 Report--

In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, Automotive Industry concern found that the declaration chart of the new SUV model of Deep Blue Automobile has appeared in the declaration catalog. if nothing happens, the car will be the third model after Deep Blue SL03 and Deep Blue S7. On January 11th, Deep Blue official announced that the new SUV model was officially named "Deep Blue G318" and released the new car official picture.

Combined with the latest declaration map and the previous official map, there is no change between the new car declaration map and the official map, the appearance of the new car adopts a new design style different from the current model, and the front face is dominated by the hard "square box" model. as a whole, it looks tough. The new car uses a large area enclosed panel with a unique C-shaped LED headlamp group design, the lower surrounding area is designed with silver guard plate, the visual effect is more hard core.

On the side of the body, the new car has strong lines, the front and rear wheel eyebrows are widened, the D-pillar position has an obvious upward outline under the window, and the roof also provides a luggage rack, with a hidden door handle and a strong shoulder line and anti-scratch wheel eyebrow design. highlight the tough style but also a sense of fashion. In the rear part, the new car adopts the popular external spare tire design, the rear door adopts the side-open rear door structure, the rear bumper has a distinct hard shape, and the overall design is also very individual.

In terms of size, the length, width and height of the new car are 4915 (4998) / 1985x1885 (1960) mm respectively, and the wheelbase is 2880mm. As a comparison, the length, width and height of the tank are 4760/1930/1903mm and the wheelbase is 2750mm, while the equation Panther 5 is 4890/1970/1920mm and the wheelbase is 2800mm.

In terms of power, the declaration information shows that the new car is equipped with 1.5L range enhancer, which provides two kinds of power: single-motor rear-drive / double-motor four-wheel drive. Among them, the maximum power of single motor version is 185kW, and the maximum power of dual motor version is 316kW.

As for everyone's concern about the price, relevant sources revealed that the future price of the new car may be around 300000 yuan, or it may be listed within the year, and compete with tank brands and equation leopard brands after listing, which also means that Deep Blue cars will join the ranks of domestic hardline SUV. For reference, the price range of tank 300 is 19.98-302800, and the price range of equation Leopard 5 is 28.98-352800 yuan.

It should be noted that in recent years, more and more independent brands have begun to layout "hard off-road" market segments, including Great Wall tank brands, Dongfeng Warriors and BYD equation Leopard. Data show that the sales of domestic off-road vehicles in 2020 is about 170000, and the penetration in the passenger car market is not high, but the domestic production of hard off-road vehicles has risen to 231700 in 2022, an increase of 17% over the same period last year, and the demand is 210200, an increase of 25.8% over the same period last year.

Changan Deep Blue is a new energy vehicle brand launched by Changan Automobile on April 13, 2022. On April 23 of the same year, Changan Automobile announced the LOGO of its new brand Changan Deep Blue, and confirmed that the new model "C385" was named after "Changan Deep Blue SL03". In March 2023, Changan Deep Blue changed its name to Deep Blue Automobile, and the person in charge of Changan Automobile responded: "Changan Deep Blue has been changed to Deep Blue car to make the brand clearer, and nothing else has changed."

So far, Deep Blue Automobile has two models, Deep Blue SL03 and Deep Blue S7. Among them, Deep Blue SL03 is the first model of Changan Deep Blue Brand. It was launched in July 2022, a total of four models are launched, and the current price is 17.99-699900 yuan. Dark Blue SL03 is based on Changan's brand-new EPA1 pure electric platform, positioning medium-sized cars, offering extended-range version, pure electric version and hydrogen version of three power options, the main competitors include Tesla Model 3 and BYD Seal Deep Blue S7 is the second production model of Deep Blue Automobile, built on the EPA1 platform, positioning medium-sized SUV, launched in June 2023, a total of five models, the price range of 14.99-202900 yuan, power to provide hybrid and pure electric models, mainly in the car market with BYD Tang, frigate 07 and Tesla Model Y and other similar models to compete.

Retail data show that the cumulative sales of the Deep Blue SL03 and the Deep Blue S7 were 72578 and 51390 respectively in 2023.

With the exposure of the official map and declaration map of the Deep Blue G318, it is expected that the new car will be on the market soon, and the launch of the new car will also make up for the gap in the hard-line SUV field of Deep Blue Automobile. As for the improvement of the brand matrix and the launch of new models, whether the sales of Deep Blue car can be further boosted at that time remains to be seen by the market and more time.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat