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Lei Jun Guan Xuan, founder of Xiaomi Automobile!

2024-04-22 Update From: AutoBeta NAV: AutoBeta > News >


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Lei Jun, founder of Xiaomi Automobile, said in a personal Weibo post on Feb. 3 that he will take a break from Xiaomi's mobile phone and will devote more energy to the listing of Xiaomi SU7.

"Xiaomi SU7 is conducting a comprehensive road test across the country and is making final preparations for the listing of Xiaomi SU7," Lei Jun said. in order to focus more on the automotive business, the company decided that group president Lu Weibing will also serve as the general manager of Xiaomi brand, and he will also be the speaker of Xiaomi's mobile phone conference in the future. The first event will be Xiaomi 14Ultra. " At the same time, Lei Jun stressed that the mobile phone business has always been Xiaomi's core business, will continue to maintain sufficient energy investment. Wang Teng will take over as general manager of the Redmi brand.

Later, Lu Weibing retweeted the Weibo and said: "serving as general manager of the Xiaomi brand is a huge responsibility and a glorious mission. I will certainly go all out and continue to make progress in the set direction." Wang Teng congratulated Xiaomi on the sale of 14Ultra, and said: "in the new decade, Redmi continues to cheer, so that more users can enjoy high-quality, cost-effective products."

Xiaomi SU7, the first model of Xiaomi car, was released in Xiaomi Automotive Science and Technology Day on December 28th, 2023. It is positioned as a "C-class high-performance eco-tech car" and offers dual-motor version and single-motor version on power. At that time, at the press conference, Lei Jun pointed out that Xiaomi car has a performance index not inferior to Tesla Model S, 0-100km/h acceleration, 100km/h-0 braking distance, top speed three indicators are not lagging behind.

On March 30, 2021, the official of Xiaomi Company announced that the car was built. As the founder of Xiaomi, Lei Jun has high hopes for Xiaomi. As soon as he entered the automobile field, Lei Jun made it clear that Xiaomi Automobile was the last major start-up project in his life, and that he was willing to bet on his entire reputation and lead the team to fight for Xiaomi Automobile, with an estimated investment of US $10 billion in the next 10 years.

Now, nearly three years later, Xiaomi's first production car has also been released. Referring to the standard vehicle of Xiaomi SU7, Lei Jun said that Xiaomi SU7 does not have an accurate standard vehicle. In terms of driving and other mechanical qualities, it is hoped to be comparable to Porsche Taycan Turbo and Tesla Model S in intelligence. Lei Jun revealed that Xiaomi SU7 is equivalent to the performance of two or three million luxury cars, and there is no rival in 500000.

For Lei Jun, who "risked all his assets and reputation to start a business for the last time in his life", his ambition goes far beyond the listing of Xiaomi cars, but to become one of the top five carmakers. "Xiaomi's goal is to be comparable to Porsche and Tesla, to create a dream car for the auto industry in the new era, and to make a good-looking, easy-to-drive, comfortable and safe mobile smart space," Lei Jun said. The goal of self-driving is to enter the first camp of the industry in 2024.

As for the price of Xiaomi SU7, Lei Jun remains highly confidential, revealing only: "it's a little expensive, but it will be too expensive for a reason, not 99000, not 149000, not 199000." However, from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which also means that the price will not be very low. Earlier, netizens posted that the insurance price of the first high-end version of Xiaomi car, SU7, was 361400 yuan. The new car uses Ningde era ternary lithium battery, the top speed 265km/h, the final price may be in the range of 250000 to 370000. However, Xiaomi responded: "unofficial news is not true."

"Automotive Industry concern" believes that whether Xiaomi SU7 will be accepted by the market after listing or whether consumers are willing to pay for it, Lei Jun's highly confidential price may become a key link. This also means that for the price of Xiaomi SU7, Lei Jun needs to decide carefully, neither too cheap nor too expensive, how to please is the most important.

It is worth mentioning that there is news online today that Xiaomi SU7 is suspected to have collided for the first time. According to the pictures exposed on the Internet, Xiaomi SU7's headlights, front bumper and side panels are all damaged. According to an article posted by netizens, the accident may have occurred during the testing phase, when the millet SU7, which did not change the tire, rear-ended the car due to freezing on the snowy day, resulting in damage to the vehicle. Fortunately, the accident was not serious and no one was injured.

As of press time, Xiaomi officials have not responded to the news of Xiaomi SU7's suspected first collision, and it is not clear whether the above news is true.

Xiaomi is scheduled to go on sale in the first half of 2024. According to market news, Xiaomi SU7 will officially enter the SOP (Start of Production) phase in mid-late February and start mass production. In the first month after SOP, that is, March, production is planned to be about 2000 vehicles, or the production capacity will be completed by the middle of 2024, and the output will reach more than 10,000 vehicles in July.

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