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A few days ago, the China Automobile Circulation Association released the "Research report on China's Automobile value retention rate in January 2024".

From a subdivision point of view, the preservation rate of all levels declined to varying degrees in January, and the decline was more obvious in medium and large SUV. The preservation rate dropped to 63.8% from 70.1% in December, a decline of 6.3%. The China Automobile Circulation Association said: "the decline in the preservation rate of medium and large SUV is mainly due to the high unit price, high cost of capital and high risk."

Specific to the performance of the preservation rate of national brands, among the luxury brands, the top three car companies are Porsche, Mercedes-Benz and Lexus, respectively, with a preservation rate of 75.9%, 68.9% and 66.3% respectively, compared with December. The preservation rate of the top three car companies has declined. BMW, Land Rover and Audi all have a value preservation rate of more than 60%. Among them, Land Rover is the only one among the top five car companies that has increased their value preservation rate, rising to 61.3% from 59.2% in December. Audi ranked sixth with a value preservation rate of 60.1%. "although the preservation rate of luxury brands has declined, the decline is less than that of other mainstream brands, especially BBA's new car market prices have been stable, easing the pressure on used car prices," the report said.

In addition to the increase in the three-year value preservation rate of Land Rover, Tesla and Infiniti also increased, of which Tesla increased by 3.9% and Infiniti slightly increased by 0.1%. It is worth noting that, like Acura and Lexus, Infiniti is also made for the North American market and competes directly with traditional luxury brands such as Mercedes-Benz, BMW and Audi, except in the United States. Infiniti does not have much sense of presence in the Chinese market.

In terms of joint venture brands, the top two are still Japanese brands Honda and Toyota, but their three-year preservation rates have declined from the previous month, by 2.8% and 5.7% respectively. In addition, the three-year preservation rates of Japanese brands, including Mazda and Mitsubishi, have also declined compared with the previous month. It should be noted that Mitsubishi Motors announced its dissolution and delisting in October 2023. Nissan's three-year preservation rate increased by 0.4% month-on-month. In addition, Ford, JEEP and Chevrolet also performed relatively well in three-year hedging rates. "the market floor price of the joint venture model has already appeared, and if the joint venture manufacturer changes again in 2024, it will most likely be solved by suspending production, mergers and acquisitions, closing shops, rather than price reduction," the report said. Manufacturers that still have the strength to launch new models are likely to start a round of price increases in the New year, such as Nissan Land Exploration and Ford Reed Horse are all new cars. "

Let's take a look at independent brands. In January, the three-year preservation rate of independent brands did not show a significant differentiation, mainly due to the strong performance of high-end brands such as Lectra, and on the other hand, the efforts of established car companies Chang'an and Harvard to catch up. Specifically, Chuanqi is still at the top of the list, and its preservation rate has remained first since it surpassed Wuling in January 2023, with a preservation rate of 66.8% in January, an increase of 2.6% from the previous month. Lecker and Wuling, which ranked second and third, also had a value preservation rate of more than 60%, with their value preservation rates of 60.4% and 60.4% respectively, of which Wuling's value preservation rate fell 1.5% from December.

Except for the top three car companies, the preservation rates of Harvard, Geely, Mingjue, BYD, Roewe, Chery, Auchan and Baojun have increased in varying degrees over the past three years.

Finally, let's take a look at the field of new energy vehicles. With the gradual increase in the overall permeability of new energy vehicles, the preservation rate of trams also increased in January. According to the power type, the value preservation rate of plug-in hybrid models in three years is 55.2%, up 1.9% from 53.3% in December, while that of pure electric models is 54.7%, up 2.8% from 51.9% in December. The report points out: "the price increase of electric vehicles is relatively large, and their practicability is improved, which is closely related to the construction of recharging infrastructure in 2023."

In the list of pure electric vehicles, the top three pure electric models are Porsche Taycan, ZEEKR 009 and Tengli D9, respectively. In the plug-in hybrid list, BYD's plug-in hybrid models rank in the list top15, while the top three plug-in hybrid models are Panamera E-Hybrid, Cayenne E-Hybrid and ideal L9, respectively.

Automobile value preservation rate is an important part of the performance-to-price ratio of cars, which has a high reference value for consumers to buy cars, but also reflects the market recognition of new cars to a certain extent. "Automotive Industry concern" believes that there are many factors that affect the value preservation rate of vehicles, including the number of cars in the market, product popularity and market terminal concessions are all potential influencing factors, therefore, car value preservation rate is not the only criterion to judge whether a vehicle is good or bad.

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