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On Feb. 14, DPCA's Dongfeng Citroen and Dongfeng Peugeot brands launched welfare programs for old friends on the 60th anniversary of the establishment of diplomatic relations between China and France, with a subsidy of up to 85000 yuan. As can be seen from the official posters, the models involved in the replacement are Versailles C5X and 408X.

It is understood that this "bosom friend Huan Xin season" activity is mainly aimed at DPCA old customers, including Dongfeng Citroen and Dongfeng Peugeot (including imports) old customers, the current replacement of Versailles C5X and 408X, can enjoy 10000 yuan basic replacement subsidy + 3000 yuan additional subsidy for the age of used cars. In addition, you can also enjoy preferential policies such as 20% down payment of low-interest financial products, 5-year or 150000 km vehicle warranty.

Of course, the official launch of the replacement discount is undoubtedly to increase the sales of the brand. On the other hand, sales of the Versailles C5X and 408X models participating in the replacement activities have not been noticeable since they were launched.

Data show: the new Dongfeng Citroen Versailles C5X launched on April 17 last year, the new car positioning medium-sized cars, a total of four models, the price range is 14.3701-186701. The appearance and interior of the new car are consistent with the old model, and the new model has been optimized and upgraded mainly in terms of security, entertainment and other configurations. On the power side, the Versailles C5X is equipped with the latest 1.6T turbocharged all-aluminum engine, with a maximum power of 129 kilowatts and a peak torque of 250 Nm. In terms of transmission, it matches the Aixin 8-speed hand-integrated gearbox. Figures show that the Versailles C5X sold 16272 vehicles last year, compared with 1594 in January.

Peugeot 408X model was also launched in April last year, the new car positioning medium-sized car, a total of four models, the price is 145700 yuan-179700 yuan. The appearance of the new car adopts the front face design of the lion roar type, combined with the intake grille of the front face and the lion claw type LED headlights on both sides, which is highly recognizable after lighting. The side of the car body adopts the design of slip-back rear and hatchback rear door to further enhance the sports sense of the new car. In terms of size, the length, width and height of the new car is 4705*1859*1502mm and the wheelbase is 2787mm. In terms of power, it is equipped with a 1.6T engine with a maximum power of 129 kilowatts and a peak torque of 250 Nm. In terms of transmission, it matches the 8AT gearbox. The figures show that Peugeot 408X sold 4200 vehicles last year, compared with 1473 in January.

It is worth noting that although the official discount is as high as 85000 yuan, it has also been questioned by many netizens. Some netizens pointed out that the replacement conditions are too harsh, it must be the replacement vehicle retention life multiplied by 3000, that is, it is beneficial to the old car owners, other people basically can not buy. Another netizen said: if you want to get a subsidy of up to 85000 yuan, you must have a Fukang that you have opened for 25 years.

Auto industry concern A table of subsidies for official activities exposed on the Internet shows that the older the used cars involved in the replacement, the higher the subsidy costs. If you want to achieve a replacement subsidy of up to 85000 yuan, the vehicle must be at least 25 years old. The increase in subsidy is mainly calculated on the basis of an additional subsidy of 3000 yuan for every year of increase in the age of the car. It is still very difficult to get the highest subsidy of 85000 yuan.

In fact, Dongfeng Citroen and Dongfeng Peugeot have also launched frequent discounts for their models since last year. The biggest strength is in March last year, when Hubei Province opened the strongest car purchase discount season in history, a number of models owned by the two brands participated in the event, with the highest discount of 90,000 yuan, including Citroen C6, Peugeot 408 and other main models. Among them, the Citroen C6 model discount is the biggest, the original guidance price of 211900 yuan and 226800 yuan C6 co-creation model and C6 comfortable version model directly dropped 90, 000 yuan, the total price of about 210000 of the car, consumers only need to spend 120000 to buy.

Indeed, the introduction of discount activities by car companies can increase sales to a certain extent. However, the effect of these activities has been a brief surge. The automobile industry is concerned that, in the end, it is necessary to return to the value of the vehicle itself, and fighting a value war is the long-term solution.

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