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On February 21st, Cadillac released the new CT5 luxury terminal discount price of 219700 yuan, 70, 000 yuan lower than the guide price.

The new Cadillac CT5 went on sale on December 29th, 2023. The new car has four configuration models with a price of 28.97-341700 yuan. The terminal discount price announced this time is only related to the entry-level "luxury model" of the new CT5. After the discount, the price has dropped from 289700 yuan to 219700 yuan, a drop of 70, 000 yuan.

From the inside of the Cadillac brand, the discount price of the new CT5 luxury terminal is on a par with the guide price of the new CT4 entry. Even with Maiteng, Passat, Camry, Accord and other mainstream joint venture medium-sized car version guidance price is similar, this round of Cadillac to join the "price war" preferential strength is very sincere. Of course, Cadillac has always offered a large discount in the terminal market, and the luxury model is actually about the same as the officially announced price after the end-market discount.

Although the guidance price of the entry version announced when the new CT5 is on the market is the same as that of the old model, because the new CT5 cancels the entry version of the old style and adjusts the luxury model based on the fashion model to the entry version, the new CT5 provides a higher configuration gradient model, or can be understood as a disguised price reduction, while keeping the price of the entry version unchanged.

In addition to Cadillac, the Buick brand also announced price cuts.

February 21, Buick E4 value-added model officially launched, the new car launched a total of four configurations, the price range of 15.99-229900 yuan. It is understood that Buick E4 is a large-scale sedan SUV of Buick's new pure electric. Buick E4 can be regarded as the sedan version of Buick E5. It is the second Buick model based on Ortenon pure electric platform. It has two options: ordinary version and GS version. It offers single-motor two-wheel drive and dual-motor four-wheel drive version options. The price range is 189900-259900 yuan. The value-added model will be launched this time. The starting price dropped to 159900 yuan, which is equivalent to a direct drop of 30, 000 yuan.

Cadillac and Buick have cut prices one after another, which is the result of the price reduction of their own brands after the Spring Festival of the year of the Dragon. On Feb. 19, BYD announced the official launch of the honorable versions of Qin PLUS and Destroyer 05, with a starting price reduction of 20, 000 yuan compared with the previous version. Among them, Qin PLUS Honor Edition launched a total of 10 configurations, the price range is 7.98-139800 yuan. Destroyer 05 Glory Edition launched a total of 6 configurations, the price range is 7.98-128800 yuan.

After the price cut by BYD, including Wuling New Energy, Changan Qiyuan, Naha Automobile and Geely Motor, all announced price reduction sales. Wuling Xingguang went on the market in December 2023, the new car launched CLTC comprehensive range 150km, 70km two versions, the price is 105800 yuan, 88800 yuan respectively, after BYD reduced the price of Wuling Xingguang 150km version by 6000 yuan, making the price of the whole system less than 100000 yuan.

Whether it is BYD or other car companies, the purpose of price reduction is to maximize sales and seize more market share, and in this process, joint venture brands are the hardest. There is a big gap between independent brands and joint venture brands. Joining the price war is the last choice in the context of declining sales. For joint venture brands, there is a price war on the one hand and a further boost on sales on the other.

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