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The Great Wall Salon will be revived and merged into Wei Brand.

2024-07-14 Update From: AutoBeta NAV: AutoBeta > News >


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Great Wall plans to restart the salon brand this year, and the brand project will be integrated into Wei Brand, 36 Krypton reported. Mechatron, the first product of the salon brand, will be released in the second half of the year as the first car under Wei Brand, and the restarted Mechatron will be mass-produced in Baoding Xushui plant.

The salon is a new high-end car project planned by Great Wall Automobile at the end of 2020. The first volume production car, the salon machine Jialong, was unveiled at the 2021 Guangzhou Auto Show. The new car is a pure electric coupe. Salon Automobile said that it will become the first luxury pure electricity brand in China with 40-800000 yuan in the future. Salon is the third positioning high-end brand launched by Great Wall Automobile after Wei Brand and Tank, and it is also the sixth automobile brand under Great Wall Automobile.

At that time, the salon machine armor launched a regular version, a reinstalled version and the first limited edition models, of which the limited edition models were limited to be listed at the 2021 Guangzhou Motor Show, with an official suggested retail price of 488000 yuan. as for other models, the integration of the salon brand eventually sank into the sea.

The declaration chart shows that the overall shape of the conventional version of the Ankylosaurus is full of hard core elements, coupled with a series of sports design elements, so that the car has a strong aggression, the shape is also relatively suitable for the model name. At the same time, the car will also be equipped with active intake grille and matrix LED headlights.

In terms of interior decoration, Mechatron adopts a new layout and is equipped with an interactive ecology composed of five interactive screens, of which the full LCD dashboard is 10.25in, the 27-inch HD integrated screen is divided into three display parts, and the driver is directly in front of a 25-inch W-HUD head-up display system, which can display navigation, driving assistance and other information. In addition, there are touch screens on both sides of the steering wheel to control driving assistance or other functions.

In terms of power, Sharon officially said that the mecha will be equipped with a front and rear dual-motor four-wheel drive system, with a comprehensive power of 400 kilowatts, a peak torque of 763 Nm, and an acceleration time of up to 3 seconds at 0-100 km / hour. provide track, comfort, snow, economy and other driving modes. It will also be equipped with Breber's front four-piston aluminum alloy fixed calipers and large front brake discs, as well as CDC electronically controlled continuous adjustable damping shock absorbers. In terms of range, the Jet Dragon will match a 115kWh battery pack with a range of 802km under CLTC conditions, and will also support 800V, 480kW super fast charging technology by 2023.

On December 8, 2022, Great Wall announced that it would integrate its vehicle brand marketing system, and Euler and Sharon, Wei Brand and Tank would adopt a dual-brand operation model. Fu Xiaokang, vice president of Great Wall Automobile, once said: "after the adjustment, Euler and Sharon, Wei Brand and Tank will all adopt a dual-brand operation model, further concentrate superior resources, comprehensively improve operational efficiency and coordination, and better cope with the increasingly fierce competition in 2023. We will do a good job in the three battles of globalization, high-end technology and new energy."

Specifically, Euler and Sharon are fully integrated in organization and management to form a new organization focused on pure electricity, further enhance the operational efficiency and competitiveness of the pure electricity track, and achieve full coverage of pure electricity users at the product level. After this adjustment, the two brands will focus on the pure electricity market.

Does Great Wall really need so many brands? At present, Great Wall Motor owns five major car brands: Harvard, Great Wall pickup trucks, tanks, Wei Brand and Eula. If Sharon Automobile is revived, it will become the sixth car brand, even if it is merged into Wei Brand. In addition, Great Wall has previously been rumored to launch a new brand, internal code name ZX, the new brand will not be sold through existing channels, the first model will be a D+ class high-end new energy sedan, up to 5500mm.

In 2023, Great Wall Motor Wholesale sales totaled 1.2307 million vehicles, an increase of 15.29% over the same period last year. Although it achieved double-digit year-on-year growth, Great Wall clearly failed to meet its annual sales target of 1.6 million vehicles, with a completion rate of just 77 per cent. According to the data released by Great Wall, Harvard is not only the sales pillar of Great Wall, but also the weather vane of its sales trend, accounting for more than half of its overall sales, with year-on-year sales growth of 16.00% and tank brand growth of 31.21%. It is the biggest increase in the Great Wall brand. In the future, even if Great Wall launches a new brand, it is expected that it will be difficult to become a popular brand in the market.

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