AutoBeta(AutoBeta.net)03/13 Report--

On March 13, Xiaopeng's official website changed the core management team, and the company's co-founders Xia Heng and he Tao changed from "core management team" members to "lifetime honor".

Xiaopeng Automobile official website shows that at present, Xiaopeng Automobile "core team members" are Chairman / CEO he Xiaopeng, President Wang Fengying, Vice Chairman / Co-President Gu Hongdi. In response to the change of Xia Heng and he Tao from "core management team" members to "lifetime honor", Xiaopeng Automobile responded that co-founders Mr. Xia Heng and Mr. he Tao will continue to support the development of the company as lifelong honorary consultants of Xiaopeng Automobile.

Data show that Xia Heng and he Tao are both co-founders of Xiaopeng Automobile. Xiaopeng Motor, founded in 2014 and headquartered in Guangzhou, is the Internet electric vehicle brand of Guangzhou Orange Bank Intelligent Automotive Technology Co., Ltd., initiated by he Xiaopeng, Xia Heng, he Tao and others. This year, Xia Heng, he Tao and Yang Chunlei co-founded Xiaopeng Motor. He Xiaopeng, as the current CEO of Xiaopeng Automobile, was the angel investor of Xiaopeng Automobile at first. He Xiaopeng joined Xiaopeng Motor as chairman after leaving Alibaba in August 2017. Yang Chunlei also withdrew from the ranks of Xiaopeng Automobile shareholders this year.

In October 2022, Xiaopeng Automobile carried out organizational restructuring. The person in charge of Xiaopeng E model product platform was Liao Qinghong, Xiaopeng P7 and G9 were built by this platform; F platform was headed by Xia Heng, and the responsible persons of both platforms reported directly to he Xiaopeng, chairman of Xiaopeng Automobile and CEO. At the end of January 2023, Wang Fengying, former general manager of the Great Wall, joined Xiaopeng as president and was fully responsible for Xiaopeng automobile product planning, product matrix and sales system, and reported to he Xiaopeng. In addition, part of the business originally responsible for by Liao Qinghong and Xia Heng was handed over to Wang Fengying. As for Wang Fengying's parachuting, the industry regards it as Xiaopeng's self-rescue behavior during a critical period of organizational structure change. under its performance, Xiaopeng has undergone internal innovation, including budget cuts and corruption.

Since 2024, Xiaopeng has not slowed down in terms of personnel. On January 22, the media reported that under the leadership of Wang Fengying, president of Xiaopeng, a new round of organizational restructuring of Xiaopeng involves marketing, human resources, intelligent data, manufacturing and product planning. Zhang Li, the former general manager of Great Wall, joined Xiaopeng a few months ago to take over from Jiang Ping, who has retired. Jiang Ziyang, who once worked as a senior positioning consultant at Reese Strategy, joined Xiaopeng Automobile and was in charge of product planning, previously headed by Wu Meng.

On the day when work started after the Spring Festival holiday, he Xiaopeng released an internal construction letter. Xiaopeng plans about 30 new products or changes in the next three years, and two new models will be launched this year, including a new car on the 300000 + and 150000-level platforms, of which the first model of the 150000-level platform is the first car codenamed "MONA" between Xiaopeng and Didi, and the first car of the 300000-class platform, or the car codenamed "F57", will go on sale in the second half of the year.

For this year's goal, he Xiaopeng said bluntly: "the performance should be more than doubled, the organization should complete all the shortcomings, and the management should begin to take the first step towards high quality." The annual sales target is expected to exceed 280000 vehicles. He Xiaopeng pointed out in the open letter that 2024 is the first year for Chinese car brands to enter the "sea of blood" competition, as well as the first year of the knockout stage. If calculated according to the annual sales target of 280000 vehicles, it means that the delivery of about 23000 new cars needs to be completed every month. As a reference, Xiaopeng aims to sell 200000 vehicles in 2023, with an annual sales completion rate of only 70 per cent.

The latest figures show that Xiaopeng delivered a total of 12795 cars from January to February 2024, an increase of 14% over the same period last year, including 8250 in January and 4545 in February.

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