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Nissan: launch 30 new cars in three years!

2024-07-16 Update From: AutoBeta NAV: AutoBeta > News >


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Japanese automaker Nissan unveiled its medium-term plan for the 2026 fiscal year ending March 2027.

Nissan said it plans to increase sales of another 1 million vehicles by the end of fiscal year 2026 and launch 30 new models by fiscal year 2026, including 16 electric vehicles and 14 internal combustion engines, achieving cost parity between electric and fuel vehicles by 2030. In the battery sector, Nissan plans to invest more than 400 billion yen in battery capacity, which will be developed and purchased with partners to bring 135GWh's global capacity. In addition, Nissan said it planned to increase its operating margin to more than 6 per cent by the end of fiscal year 2026.

"this plan will enable us to develop further and faster in terms of value and competitiveness," Nissan President and Chief Executive Officer Shigeru Uchida said in a statement. " At the same time, Uchida said: "in the face of extreme market volatility, Nissan will take decisive action under the new plan to ensure sustainable growth and profitability."

Recently, Nissan has acted quite frequently.

Nissan China announced a number of senior personnel appointments on its website on March 14, and the new appointments will take effect on April 1, 2024. Among them, Yamazaki Chuang-hei, senior vice president of Nissan Motor Company and chairman of the China Management Committee, will continue to hold his current position with the current terms of reference unchanged; Guan Kouxun, current regional president of Nissan Motor Company ASEAN, will be promoted to vice president of Nissan Motor Company and general manager of Dongfeng Nissan passenger car Company, and report to Yamasaki Zhuanghei. In addition, personnel changes have also taken place in executive committees, R & D departments, functional departments and manufacturing departments. Among them, Masashi Matsuyama, vice president of Nissan Motor Operations Strategy Office (OSO) and general manager of Nissan (China) Investment Co., Ltd., will serve as Nissan China Strategy & Special Task Vice President and General Manager of Nissan (China) Investment Co., Ltd. Masashi Matsuyama will report to Nissan Vice President Hiroshi Makada on business related to China strategy, and Yamasaki Tsuyohei on Nissan (China) Investment Co., Ltd.

As for personnel changes, officials say the appointments are designed to support the implementation of the new fiscal year and the next medium-term plan, accelerate the implementation of Nissan's electric drive and marketing strategy, and achieve long-term sustainable development.

The following day, Nissan and Honda announced the signing of a memorandum of understanding to carry out comprehensive cooperation on the electric vehicle business, including joint procurement, joint development of power platforms, generalization of spare parts, and so on. Nissan and Honda hope to reduce costs through the integration of resources and enhance their competitiveness for electric vehicle products.

In fact, as one of the earliest car companies in the field of electric vehicles, Nissan launched its first electric car, the Leaf leaf, and entered the market as early as December 2010. At that time, Nissan stated that it wanted to become a global leader in the production and promotion of pure electric vehicles, and the model achieved good sales results after its launch. Nissan also proposed that in 2014, 2015, 2018 and 2019, the total sales of different versions of its models reached 100000, 200000, 300000 and 400000 respectively. However, due to the slow pace of local electrification industry chain and Sandian technology update, Nissan has not been able to effectively improve the profit margin of its electric products.

Until September 2022, Dongfeng Nissan launched a new all-electric SUV model, the ARIYA Aliya, which is based on Nissan's new all-electric vehicle platform and is positioned as a compact SUV. It is regarded as a landmark product of Nissan's electrification transformation and plays an important role in Nissan's electrification. However, in the highly competitive pure electric market, ARIYA Aliya has no advantage in the car market, so sales have been slow, selling only 3702 vehicles in the past 2023, with monthly sales of just over 300, far less than the mainstream tram sales in China.

At present, fuel vehicles are still the tone of Nissan's overall market, but under the background of the shrinking traditional fuel vehicle market and the rising overall sales of domestic new energy vehicles, Japanese brands, including Nissan, are gradually being carved up in China, and Nissan does not have competitive products in the new energy field, leaving Nissan in a passive position. In the future, Nissan still needs to make greater innovation to keep up with the pace of the market, of course, for the current Nissan, it is more important to improve the competitiveness of its core products in order to maintain a leading position in the fierce market.

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