AutoBeta(AutoBeta.net)04/03 Report--

On the morning of April 3, the first delivery ceremony of Xiaomi SU7, the first model of Xiaomi car, was held in the final assembly workshop of Xiaomi Automobile Factory in Yizhuang, Beijing. Lei Jun, founder, chairman and CEO of Xiaomi, personally attended the delivery event, handed over the car to the first batch of car owners and opened the door for Xiaomi owners at the scene. At the scene, Lei Jun said: "Today is a special day. I am sure you will still remember this day many years later, when Xiaomi car officially appeared, and China's smart car industry will certainly rewrite. China will give birth to car factories like Tesla."

It is understood that the first batch of car owners delivered is the original version of Xiaomi SU7 model, limited to 5000 vehicles. Compared with the ordinary version, the original version of the car body added two limited metal characters Founders Edition, and with a limited number nameplate and so on.

Xiaomi SU7 went on sale on March 28th with a total of three models: standard version, Pro version and Max version, with a price range of 215900 yuan to 299900 yuan. As the first model of Xiaomi car, Xiaomi SU7 is built based on Xiaomi Modena platform architecture, positioning C-class high-performance eco-technology car, power to provide dual-motor version and single-motor version of the model choice, of which, Xiaomi SU7 carries a maximum power of 299hp, maximum torque 400Nm, CLTC pure electric range of 668km, the system supports 400V fast charging. The millet SU7 Max is equipped with a front and rear dual motor system with a maximum power of 673 horsepower and a maximum torque of 838Nm. The CLTC has a range of 800km.

As the first masterpiece of Xiaomi Group to enter the new energy vehicle market, Xiaomi SU7 has attracted the attention of many consumers after its listing. Official figures show that after Xiaomi SU7 opened its bookings, it exceeded 10, 000 in 4 minutes, 20, 000 in 7 minutes and 50, 000 in 27 minutes. On March 29th, Xiaomi officially announced that 24 hours after the launch of Xiaomi SU7, the number of Xiaomi SU7 reached 88898. At 12:00 on April 1st, the second round of the original version of Xiaomi SU7 went on sale, which sold out in a second.

"the heroic words of three years ago have come true today," Lei Jun said in a post this morning. "I will personally hand over brand-new Xiaomi SU7 to the first batch of car owners. From today, Xiaomi officially becomes a car factory. Shouldn't you call me Director Lei?" At the same time, at the delivery ceremony of Xiaomi SU7, Lei Jun revealed that more than 100000 people had ordered Xiaomi SU7 in just a few days, and the number of locked orders had exceeded 40, 000. In other words, as of April 3, the lock-up rate of Xiaomi SU7 has exceeded 40%.

It should be noted that while Xiaomi SU7 is selling well, Xiaomi cars also face the problem of prolonged delivery cycle. On April 2, Xiaomi officially released "Xiaomi Automobile answers netizens' questions (episode 5)", aiming at the fact that the full payment has been paid. But the delivery personnel did not specify the delivery time, whether some people in Xiaomi SU7 withdrew the order to pick up the car faster, the order of picking up the car, what after-sales benefits can be enjoyed after buying the car, whether Xiaomi SU7 introduced interest-free or preferential policies, and 15 questions such as the abnormal noise and leakage found in the test drive Xiaomi SU7, which was revealed online.

About "the current data show that some people in Xiaomi SU7 have unsubscribed, does it mean that they can pick up the car more quickly?" Officials said that at present, it is in a state of bursting orders for the time being, and there are new lock orders every day, and the orders will be scheduled and delivered in the chronological order of the final lock. If an order has been locked, if a customer with the same city and configuration fails to pick up the car due to the customer's own reasons, the delivery of vehicle resources may be arranged more quickly; if the order is not locked, the delivery cycle is expected to be based on the final locking time, and the production capacity and materials at that time.

In view of "how is the pick-up order arranged, is the same configuration absolutely in accordance with the locking order?" The official said that the order will be arranged in the chronological order of the final locking order, and the vehicles will be delivered according to the locking order for orders of the same city and the same configuration.

For "is it true to see Xiaomi SU7 interest-free or preferential policies on some social platforms?" Officials say there are no additional preferential policies for Xiaomi's official channels at present.

In addition, about "there is a video revelation on the Internet that the test drive Xiaomi SU7 found abnormal noise and leakage, what is the situation?" Fang also responded. The official said: "the investigation confirmed that the actual situation is: at about 11:30 on April 1, the clerk of the Xiaomi car store in Xiamen stopped after taking customers for test driving and found that the whole car was in stable condition and the chassis was normal." so the car was driven back to the store normally; after detailed inspection in the store, it was found that a stone intruded into the brake position, causing abnormal noise; after the stone was removed, the abnormal noise was eliminated and returned to normal. As for the water marks around the car body, it is due to the recent rain in Xiamen, the vehicle has driven through the stagnant water area, and the car body has water marks after parking, which is a normal phenomenon. After testing, the whole vehicle has no leakage, no leakage point, the kettle liquid level is normal, there is no relevant liquid level alarm fault light hint. "

According to reports, Xiaomi originally planned to produce about 5000 cars in April, but the company is urgently negotiating with suppliers to increase production capacity.

In fact, with the surge in orders, capacity and quality control has become an urgent challenge for Xiaomi. Due to the surge in orders, the delivery time of each version of Xiaomi SU7 has been extended. According to the latest information from Xiaomi App, as of April 3, the delivery cycle of Xiaomi SU7 standard model is expected to be 21-24 weeks after locking orders, 20-23 weeks for Pro version and 29-32 weeks for Max version.

In response to the problem of capacity bottleneck, Xiaomi Automobile responded that at present, Xiaomi Automobile Factory has made every effort to increase production capacity, and fully mobilize supply chain partners to guarantee supply, and steadily promote the delivery of existing orders as soon as possible and the orderly processing of future orders to ensure the delivery experience of users.

Or affected by the news of the official delivery of Xiaomi SU7 and the higher-than-expected order, Xiaomi Group jumped 16% at the start of trading on April 2, and its market capitalization rose by more than 50 billion at one point, the biggest intraday increase since March 2022.

By the close, Xiaomi Group's shares were up 15% in intraday trading, with a market capitalization of HK $391.7 billion.

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