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Name it "Sonai"! New SUV official picture of Kia

2024-07-14 Update From: AutoBeta NAV: AutoBeta > News >


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On April 14, Yueda Kia officially released its new SUV-- Kia Sonet official chart, and announced that the Chinese name of Sonet was officially named "Sonai". As a global model of Kia, the new car will be equipped with an L2 intelligent driving assistance system and is expected to go on sale at the Beijing Auto Show.

According to official knowledge, Sonet Sonai has continued the model naming strategy since Sportage Lion Platinum expansion, and the products listed in China adopt a globally unified naming method. The Chinese name "Sonai" is taken from the Chinese transliteration of the global name "Sonet", which shows that Kia is in line with the global strategy in the Chinese market.

In terms of appearance, the new car adopts the brand's classic "Tiger whistle" family design language, and uses the new design concept of "Bold&Wild" to make the whole car stylish visual effect. Specifically, the front face of the new car uses a narrow bar grille design, and the interior is blackened, with headlights similar to the "7" shape on both sides to create a sense of fashion. The lower part is surrounded by a trapezoidal air inlet and decorated with silver chromium plating to increase the sense of young movement of the vehicle. In addition, the new car uses a new brand LOGO and is suspended at the front of the engine hatch to make the car look more refined.

In the body part, the new car looks relatively compact, but it is very three-dimensional, with a two-color body and 16-inch aluminum alloy mirror wheels to highlight the trend and personality of the vehicle. In terms of color matching, the new car offers pearl white, auroral black, olive green, pearl white (black top / one pair of colors) and leaping red (black top / two colors). In the rear part, the new car adopts Star-Map star map LED lamp group, and carries on the vertical shape design on both sides, which is highly recognizable after lighting. The small spoiler at the top is designed with the black plastic anti-friction plate at the lower rear bumper, which not only enhances the fashion flavor of the vehicle, but also further enriches the visual hierarchy. In terms of exhaust, the new car adopts hidden exhaust layout.

In terms of size, the length, width and height of the new car are 4110/1790/1625mm and the wheelbase is 2500mm. As a comparison, compared with the 2021 Yi run, the length, width and height are 4100/1735/1533mm and the wheelbase is 2570mm. By contrast, Yi run is longer, wider and taller, but its wheelbase is shorter than 70mm.

In the interior part, the previous information shows that the new car will adopt a double screen design, equipped with double 10.25-inch LCD dashboards and multimedia displays, and physical buttons to control air conditioning and vehicle settings at the bottom of the central control screen. multimedia and air-conditioning systems can be adjusted. In addition, officials say the new car will be equipped with an L2 intelligent driving assistance system.

In terms of power, the new car will be equipped with a 1.5L naturally aspirated engine made by Jiangsu Yueda Kia Automobile Co., Ltd., with a maximum power of 84.7kW and a transmission expected to match the CVT continuously variable transmission.

It is understood that Kia Sonet is jointly developed and designed by Kia India and Kia's global R & D headquarters in South Korea, previously positioned specifically for models in India and other regions. The Kia Sonet series was launched in 2020 after overseas markets released 2024 Sonet models, a global strategic model that exported 8338 vehicles in the first quarter of this year, according to official figures.

Kia Sonai positioning small SUV, from its positioning point of view, in the existing Kia SUV product line, Sonai positioning is lower than Seltos, Kia entry-level SUV, the future may replace Yi run, the follow-up listing will compete with colorful Yue, Chuanqi GS3, Kemick and other models. As for the price, as a reference, the current price range of Kia Yi run is 69800-83800 yuan, so what do you think is the appropriate price for Kia Sonet Sonai?

At present, the task of Kia's transformation is arduous. On April 5, Kia announced its medium-and long-term development strategy, saying that it would expand the lineup of hybrid vehicles in the future. At the same time, Kia reiterated that the ultimate goal of the company's electrification strategy is electric vehicles, and aims to achieve global sales of 4.3 million vehicles (including 2.482 million new energy vehicles), 1.6 million electric vehicles and 250000 customized (PBV) electric vehicles by 2030. In terms of specific model layout, Kia will increase the number of hybrid models to six this year, to eight in 2026 and nine in 2028, and sales from 307000 in 2024 to 602000 in 2027 and to 1.6 million by 2030.

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