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Guan Xuan! Xiaomi SU7 will turn on time-limited configuration

2024-05-27 Update From: AutoBeta NAV: AutoBeta > News >


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Today, Xiaomi officially announced that it will start a 24-hour reconfiguration on April 19, which is mainly aimed at non-original lock users of Xiaomi SU7.

According to the official activity rules, if users participate in this time-limited reconfiguration, the configuration and order will be locked after the modification is successful, and the deposit is non-refundable. In addition, officials said that in addition to changing the configuration, the car can also be changed. However, it cannot be replaced with the original version.

In terms of delivery time, if the modification is successful, reschedule the production plan and calculate the estimated delivery time based on the successful time of the modification. Finally, officials warned that the modification may result in a longer delivery cycle of the vehicle. Once the modification is successful, it is considered that the user has accepted the new expected delivery cycle. The status and delivery order before the modification can not be returned, please be careful with the modification. The rematch time is from 9: 00 on April 19 to 9: 00 on April 20, and each locking user has only one chance to modify the configuration.

Officials said that this time-limited reconfiguration policy is mainly considered from the point of view of users. Because many users place orders and lock orders immediately after the press conference, after the late store experience, they have a more comprehensive understanding of the model and related configurations, hoping to adjust the order accordingly and choose a configuration that is more suitable for them.

At the same time, it is pointed out that in principle, after the automobile products are locked, that is, after entering the factory scheduling stage, it is not allowed to be modified. But Xiaomi company has been adhering to the idea of making friends with users since its inception. After the company's internal research and decision, we hereby introduce a time-limited reconfiguration policy for non-original lock users.

Xiaomi car opened the time-limited retrofit policy, also triggered a hot discussion among netizens, rushed to the hot search position on Weibo. After all, no car company has ever done this before.

Most netizens on the Internet hold a positive attitude towards the operation of Xiaomi car this time. Some netizens said: the introduction of time-limited reconfiguration policy of Xiaomi car is a coquettish operation, which not only helps some users solve the problem, but also earns a wave of traffic. Another netizen said: Xiaomi's supply chain is too strong, flexible and dynamic! Products and services are good to listen to customers' opinions, not only the OTA software upgrade, but also the supply chain can be dynamically adjusted.

However, some netizens pointed out: the reason why Xiaomi dares to play like this is that there are so many orders on hand that there are no worries about selling at all. even if a group of people change, more people will issue orders later. The needs of these people can largely cover the previous rematch. Some netizens also pointed out that the time-limited modification of Xiaomi car may not be related to the output of Xiaomi SU7, which just takes advantage of the modification to give everyone a chance to choose again.

The automobile industry is concerned that the official time-limited reconfiguration policy reflects the user-centered starting point to a certain extent. In addition, it can also play a certain mitigation effect on capacity delivery. Data show that: Xiaomi SU7 is the first model of Xiaomi car, the new car went on sale on March 28th, with a total of three versions: standard version, Pro version and Max version, with a price range of 215900-299900 yuan.

It is worth mentioning that the launch of the new car is the popular style, after the launch of the first day of the market, the data of Xiaomi SU7 exceeded 10,000 in a few minutes and exceeded 50000 in 27 minutes. After 24 hours on the market, there are 88898 sets in Dading. According to Lei Jun, founder of Xiaomi, there are now more than 100000 SU7 units and more than 40, 000 locked orders. According to the delivery time announced by the official earlier, the non-original versions of Xiaomi SU7 and Xiaomi SU7 Max will start delivery in late April, and Xiaomi SU7 Pro will start delivery in late May.

The most immediate problem caused by popular styles is the problem of production capacity. According to earlier media reports, Xiaomi asked suppliers to increase production capacity to 10,000 units a month because of a surge in orders. Among them, it is required to focus on increasing the production capacity of high-end models. Officials have also responded to the problem that production capacity is not keeping up: at present, Xiaomi automobile factory is doing its utmost to increase production capacity, and fully mobilize supply chain partners to guarantee supply, steadily promote the delivery of existing orders as soon as possible, and orderly processing of future orders, to ensure the delivery experience of users.

On April 9th, officials responded again to when the non-original model will be delivered: the current order volume is much higher than expected before the launch. Therefore, during this period of time, we have also continued to communicate with supply chain partners on the promotion of production capacity. The estimated delivery cycle will be estimated according to the new capacity plan. The non-original version of Xiaomi SU7/ Xiaomi SU7 Max is also expected to be delivered ahead of schedule and will start delivery in late April, while Xiaomi SU7 Pro will start delivery in late May.

According to the latest information from Xiaomi APP, the delivery time of Xiaomi SU7 Max is 27 to 30 weeks, and the delivery time of Xiaomi SU7 standard edition and Pro version is 26 to 29 weeks.

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