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Wisdom S7 "cut Hu" millet SU7 order? Lei Jun responded

2024-05-30 Update From: AutoBeta NAV: AutoBeta > News >


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According to the Red Star News on April 22, there are rumors in the market that Huawei Smart S7 placed an order for Xiaomi SU7, which gave a cash subsidy of 5000 yuan to car owners who placed Xiaomi SU7 orders. Reported that the purchase of any Wisdom S7, the final payment will directly deduct the non-refundable 5000 yuan deposit on Xiaomi SU7 lock order. In response, Huawei staff told Red Star News: "there is indeed such a policy. Hongmeng Zhihang stores across the country can apply for customers."

It is understood that since the listing of Xiaomi SU7, Huawei stores have launched this temporary policy, which will last until the end of May. However, there is no information on the subsidy policy in Huawei experience stores, Huawei's official website and other public channels. For the operation of the terminal, Huawei said: "currently do not know about this, these weekends to the store test drive a lot of consumers, the ability of large-scale delivery is also the focus of consumers."

Zhijie is a joint brand of Chery and Huawei, while the Zhijie S7 is the first car owned by Zhijie and Hongmeng Zhihang, which went on sale in November 2023 with a price starting at 249800 yuan. On April 11, the new Zhijie S7 launched a total of five models with a price range of 24.98-349800 yuan. As a modified model, the appearance of the new Zhijie S7 has not changed much, but it has been adjusted in terms of price, range, and main intelligent driving. the new car uses ternary lithium batteries in the Ningde era, greatly improving the performance-to-price ratio of the basic model; in terms of price, compared with the old model, the starting price of the new car remains the same, while the price of the other three models is reduced by 20,000 yuan.

As a medium and large pure electric car, the Smart S7 has many competitors, among which Xiaomi SU7 is considered to be its biggest competitor. In comparison, the two highly coincide in many aspects, including vehicle positioning, size and the overlap of the price range of some models, both of which are located in pure electric cars; in terms of size, the intelligent S7 has a length, width and height of 4971/1963/1477mm and a wheelbase of 2930mm, while Xiaomi SU74997/1963 / 1440mm, wheelbase 3000mm.

Xiaomi SU7 is the first model of Xiaomi car, which went on sale on March 28th. It has launched three models: standard version, Pro version and Max version, with a price range of 215900 yuan to 299900 yuan. Dual-motor version and single-motor version are available in power. As Xiaomi Group's first masterpiece to enter the new energy vehicle market, Xiaomi SU7 attracted a lot of consumer attention and received extremely high traffic when it was launched. Official figures show that after Xiaomi SU7 opened its booking, it broke 10, 000 in 4 minutes, 20, 000 in 7 minutes and 50, 000 in 27 minutes.

Although Wisdom S7 and Wisdom S7 are highly overlapped in positioning and size, compared with Wisdom S7, Xiaomi SU7 low-end model uses 400V platform, urban NCA has not landed, space limitations and other problems, the comprehensive product strength is not as good as Wisdom S7, coupled with limited production capacity, which also affects the sales volume of Xiaomi SU7 to some extent, but Xiaomi SU7 has an advantage in price, compared with the new Wisdom S7 from 249800. The starting price of 215900 yuan for Xiaomi SU7 is even more attractive.

Returning to the topic of "cut off Hu" mentioned above, in fact, the sales mode of "subsidy for competitive products after transfer" is not new in the automobile industry. For consumers, it is a fait accompli to wait for a long time for delivery and the deposit is non-refundable. But if there is a better choice, and can make up for the loss of deposit, it is indeed a better choice for consumers.

"at present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule," Lei Jun, chairman of Xiaomi Group, said in a post on Weibo this afternoon. Many prospective car owners found in Xiaomi's APP that the expected delivery time has been advanced. At the same time, Lei Jun said that domestic new energy vehicles are good, such as Zhijie S7, Xilai ET5, Xiaopeng P7 series and so on. Consumers who are in a hurry to buy cars can also consider buying them.

Prior to this, Yu Chengdong pointed out whether the Wisdom S7 can be offline in one minute when it is produced at Chery's most advanced production base in Wuhu. For the Wisdom S7, the price after its refurbishment and the acceleration of mass production may play a role in its sales to a certain extent, but at the same time, the Wisdom S7 will also face great market competition pressure. In addition to the competition from Xiaomi SU7, including the extreme Krypton 007, Avita 12, Xilai ET5 and Tesla Model 3 models will also be potential competitors of the Wisdom S7.

On April 18, Yu Chengdong said on Weibo that the delivery of the Wisdom S7 is expected to exceed 4500 in April, and that the final performance of the S7 depends on the reaction of the market.

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