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Changan Mazda changed coach!

2024-05-27 Update From: AutoBeta NAV: AutoBeta > News >


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On April 30, Changan Mazda announced that Ju Jing will formally step down as president of Changan Mazda Automobile Co., Ltd. after a two-year term of office, and Hidehisa Matsuda will take over as president of Changan Mazda Automobile Co., Ltd.

According to the data, Ju joined Mazda Motor Co., Ltd. in 1992. Since 2014, Mr. Ju has served as the Minister of the second Business Department of China, the Director, Executive Vice President and CFO of Mazda (China) Enterprise Management Co., Ltd., the Minister of China Business Promotion and the head Minister of China Enterprise Department. March 20, 2022, Changan Mazda official Xuan, living in "King to take over Nakajima" became the president of Changan Mazda Automobile Co., Ltd.

Although he worked in Mazda for many years, he did not put Changan Mazda on the right track during his tenure as president. Data show that Changan Mazda sold 88662 vehicles in 2023, down 14.77% from a year earlier and 21.43% in 2022.

During his tenure as president of Changan Mazda, he introduced CX-50 into Mazda and participated in promoting the deep cooperation between Mazda and Changan in the field of electrification and intelligence to create a "joint venture model 2.0".

It is understood that the CX-50 line is also based on the front-end horizontal platform to create a new compact SUV, launched in May 2023, launched 2.0L and 2.5L power, the price range is 15.98-106800 yuan, of which 2.0L price range is 15.98-177800 yuan, 2.5L price range is 17.58-206800 yuan.

The CX-50 line is also the first model to be launched after the merger of North and South Mazda, with competitors targeting the Honda CR-V and Toyota RAV4, which sold 194376 vehicles in 2023, while the latter sold 182059 vehicles, while the CX-50 line sold only 10265 vehicles, with monthly sales basically around 500. In today's environment, the joint venture brands represented by Toyota RAV4 Rongfang and Honda CR-V offer more and more discounts, while the momentum of independent brands attacking the joint venture SUV is getting stronger and stronger, and the pressure on CX-50 is not small.

At the 2024 Beijing Auto Show, Changan Mazda officially launched its new new energy car, the Mazda EZ-6. It is understood that Changan Mazda EZ-6 is a new energy car jointly developed by Changan Mazda and Changan Automobile. It is based on Changan EPA platform and provides pure electricity and extended range power. It will be put on the market in the second half of the year. From the perspective of market positioning, the car will aim at the joint venture B-class car market and the foreign-funded C-class electric vehicle market.

It is understood that Changan Mazda plans to launch two new energy models developed and produced in China by the end of 2024 and 2025, which will provide both pure electricity and plug-in power. According to the plan, Changan Mazda will launch two new models, codenamed J90A and J90A-REEV, in 2024. The two models will be built on the Changan EPA platform, offering optional add-on programs and pure electric models. The code name J90A means EZ-6,EZ means that Mazda's new energy products will have a new naming system. Changan Mazda will launch two new cars codenamed J90K and J90K-REEV in 2025 and NEW SUV and NEW CAR in 2026.

Now Mazda's situation in China really needs such courage to reverse. As one of the Japanese carmakers, Toyota, Honda and Nissan are having a harder time in China, while the niche Mazda is even more difficult. Mazda 3 products are obsolete, Mazda CX-50 and other SUV sales are mediocre. At this time, the joint development with Changan Automobile combines the leading strength in the field of electrification and intelligence of Changan Automobile, as well as Mazda's profound attainments in the field of design, control and safety, and gives birth to a car full of performance-to-price ratio. it's also a kind of development idea.

Next, the future of Changan Automobile will be handed over to Hidehisa Matsuda, who joined Mazda Motor Co., Ltd. in 1992 and has rich experience in overseas market management and customer service. From 2021 to now, he has served as the representative of Mazda parts Company (Mazda Parts Co., Ltd.). It is understood that Hidehisa Matsuda will officially take up the post of president of Changan Mazda Automobile Co., Ltd from today.

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