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Surpass Maybach and Rolls-Royce! Hongmeng Zhihang's new brand will be launched soon.

2024-06-25 Update From: AutoBeta NAV: AutoBeta > News >


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On May 21, according to Feixi, the Jianghuai high-end new energy vehicle base "Super Factory", located in the Zhongpai area of Feixi, will be responsible for the production of JAC and Huawei models. At present, the installation of the "super factory" equipment is nearing completion and the sub-system debugging is under way. On the same day, Yu Chengdong, managing director of Huawei and chairman of BU, revealed that the models partnered with Jiangqi Group will be compared to Standard Maybach and Rolls-Royce.

In December 2023, Jianghuai Automobile and Huawei Terminal Co., Ltd. signed the "Intelligent New Energy vehicle Cooperation Agreement". In the agreement, the two sides announced that in view of the successful experience of Huawei terminals in building high-end products, Jianghuai Automobile and Huawei terminals will join forces and complement each other, and the two sides will be based on Huawei's smart car solution. in product development, manufacturing, sales, service and other areas of comprehensive cooperation, efforts to build luxury intelligent network-connected electric vehicles, through cooperation models continue to upgrade, iterative To meet the higher needs and expectations of users for intelligent network connected cars.

As for the brand name of Jianghuai Automobile's cooperation with Huawei, it has not been determined yet, and the market rumor may be named "Aojie". According to the Trademark Office of the State intellectual property Office, Huawei's intensive applications include "X" trademarks, such as "Xuejie", Yujie, Hejie, Huajie, Aojie, and so on. "Aojie" is temporarily in the process of "awaiting substantive examination". Previously, Chery Automobile Co., Ltd. has assigned the registered "Aojie" trademark to Huawei Technology Co., Ltd., and the trademark is classified as category 12. In other words, if it becomes a new brand name with Aojie, the brand will belong to Huawei.

At present, Hongmeng Zhihang partners will also include Cyrus Automobile, Chery Automobile, BAIC Blue Valley and Jianghuai Automobile. The first three brand names correspond to the question world, intelligence world and enjoy world respectively, of which the sharing world is the latest brand. the first model, the shared world S9, was released at the 2024 Beijing Auto Show, led by Huawei and manufactured by BAIC New Energy, positioned as a D car with Ningde era battery, which is expected to sell for 40-500000 yuan.

2024 is crucial for Huawei's smart car selection, and the "four worlds" models will be unveiled for the first time. Yu Chengdong said that the brand positioning of the cooperation with Jianghuai Automobile is ultra-high-end, which will surpass the grades of Maybach and Rolls-Royce Phantom to be more luxurious, higher-end and more comfortable, with high-end cars in the enjoyment world and a wide range of mid-and high-end cars in the intellectual world, that is, cars that can be bought by a wide range of people. The focus of the question is on SUV.

Data show that Hongmeng Zhihang sold 117100 vehicles from January to April in 2024, of which 107500 were sold by the Mengjie brand. In the question of the brand, M7 is responsible for sales, its cumulative sales of 78858 vehicles, is the best-selling medium and large SUV. It is understood that the new M7 Max refurbished version will be launched on May 31, the new car will use a more excellent chassis, upgrade CDC continuous variable damping shock absorber, for different use scenarios can achieve suspension soft and hard automatic adjustment.

It is worth mentioning that whether other "Jie" brands can sell as well as QQ is also full of uncertainties. It is not easy to gain market recognition, no matter whether it is the brand built by JAC or JAC Motors. For Huawei, while constantly creating popular styles and raising the height of the Hongmeng Zhihang brand, it is essential for cash models to continue to iteratively upgrade and update product strength. In addition, Huawei smart car partners to follow up the completion of delivery, after-sales, service and other processes is also critical.

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